Driving Results Through Culture

Most of you know me as a speaker, writer, and consultant. Some of you know that I’m a working musician on the side. I grew up in California in the ’50’s and ’60’s. I watched great artists playing cool guitars - and I fell in love with stringed instruments. I’ve been collecting them since college. To stay healthy, stringed instruments need one thing every minute of every day: proper humidity. These instruments are made of wood - wood that reacts to the environment they’re in. Acoustic instruments have a sweet spot: they are healthiest when they exist in an environment with 45-55% humidity. If the air is too dry? The wood will shrink, split and crack. String tension will likely cause a significant break. If the air is too wet? The glue holding the instrument together will fail - and the string tension will cause an impressive implosion! In the California coastal towns where we lived for 30 years, the humidity was perfect for those instruments. In the Rocky Mountains of Colorado, that’s not the case. It’s dry he