Data Gurus

Welcome to another helpful and informative episode of the Data Gurus Podcast! Sima is excited to have Ed Keller joining her today. Ed is a leading expert in word-of-mouth marketing and social media analytics. He is the Co-founder of Keller Fay Group, the former CEO of Engagement Labs, and the author of the book, The Influentials. Ed is passionate about word-of-mouth marketing because it makes a huge difference! It is critical to how brands grow and how consumers make decisions about products and the services they buy. In this episode, Ed talks about word of mouth marketing, explains why he is so passionate about it and discusses its effectiveness as a marketing tool. Intuitive belief  Many businesses intuitively believe in word-of-mouth marketing but do not fully understand what to do about it or how to use it to grow their business. Ed’s book Almost twenty years ago, Ed wrote a book called The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy. He was the C