Data Gurus

Welcome to today’s insightful episode of the Data Gurus Podcast! Sima is happy to have Anne Beall, the CEO, and Founder of Beall Research, joining her today! Anne is a research expert and an author. She has been in the market research industry for over twenty-five years. In this episode, she shares her background, talks about her journey in the world of market research, and explains how emotions influence purchasing. Market research Anne got into the market research industry right after graduate school. Soon after, she got recruited to the Boston Consulting Group, where she spent several years in their Chicago office as the head of the market research function. Beall Research Anne had lots of ideas but did not have a platform on which to execute them, so she started her own small research firm, Beall Research, nineteen years ago. She started the business alone and then brought eight employees on board. What Anne loves about research Anne loves the breadth of the studies her company does. She also loves