Leveraging Thought Leadership With Peter Winick

A short video has 3-5 seconds to get the viewers’ attention, and 30 seconds to get them to stay.   Are you up to the challenge? Creating videos, catching attention, and the ability to speak well on camera are acquired skills - and today's guest, Lynn Smith, knows how to master them all. Lynn is a journalist and former news anchor with NBC News, MSNBC, and CNN Headline News. With 15 years of experience in headline news, Lynn knows how to take complex stories and boil them down to a single, strong core. Lynn is now using that experience as Founder and CEO of Rylan Media, helping clients tackle their biggest branding and communication challenges. We start by asking Lynn about her insights on taking a complicated story and communicating it to the audience in a clear, succinct manner.  Lynn explains how she breaks it down to the headline to grab attention,fills out the story with compelling details, and finally, adds "the chill factor" to leave her audience with a thoughtful takeaway.    While many thought leade