Leveraging Thought Leadership With Peter Winick

Modern marketing means using popular social media platforms like Facebook and Twitter.  But how can organizations make sure such marketing is effective, when it's hard to reach or measure the results?   Behind the scenes of social media are a million private messages, e-mails, and other chatter that has as much effect on a brand as public announcements. How can that be measured, harnessed, and addressed? To help us navigate the “Dark Social” parts of the net, we’ve invited Kerry-Ann Stimpson, Chief Marketing Officer at The JMMB Group, an integrated financial service provider who values and promotes heart-to-heart connections and authentic, caring relationships through online media. Kerry-Ann is also the host of The Internal Marketing Podcast, where she gives tips and insights about ways companies can supercharge their brand by focusing on their employees. First, we define the idea of the “Dark Social" connection, and the important role it plays in the way brands are viewed. Kerry-Ann shares ways to educate