Leveraging Thought Leadership With Peter Winick

Traditionally, great marketing requires a big budget, a great deal of manpower, and broad advertising.  When your organization isn’t able to compete in those arenas, what can you do to punch above your weight class? To help us level up, we’ve invited Heather Donids, the Director of Thought Leadership and Insight at Harbor Capital Advisors to join us for a chat. Harbor Capital Advisors is an investment company that specializes in helping clients achieve the financial security they deserve. Together, we explore the ways thought leadership sits outside of the traditional streams of marketing. When done properly, thought leadership allows companies and individuals to compete on a higher level — but only if they have something to say, and the conviction to broadcast and shepherd that idea. Once your organization has zeroed in on the message they want to share, you’ll need to get it to the right audience. Heather explains how she views thought leadership as an asset, comparing it to human capital. If you develop