Leveraging Thought Leadership With Peter Winick

To celebrate our 400th episode, our two hosts Peter Winick and Bill Sherman disperse insights they’ve gained having spoken to hundreds of thought leaders over decades of working in the field. We start with a look at the widely varied paths to thought leadership. There are no schools, no set career path to follow to become a thought leader. Unlike becoming a doctor or lawyer, thought leadership is often the second act of a career. People branch into it once they've become a subject matter expert, have conquered many challenges of their own, and have developed a unique voice that needs to be heard. With no set route, thought leadership practitioners are often faced with experimentation as they create content and sharpen their message. Bill talks about the need to simply get content out and not be afraid of failure. Ideas need to take root, and you need defined goals in order to measure its success. Thought leadership practitioners need to shepherd their ideas, constantly look for new ways to present them, and