Business Of Software Podcast

Ep 111 JTBD in your Copy (with Claire Suellentrop)

Informações:

Sinopsis

Typically, when software companies write up their homepage, features page, or pricing page, they use messages and words their internal team is accustomed to using – but often, those words mean very little to their customers, users or prospects. Then they wonder why it’s so hard to acquire new customers. --- Send in a voice message: https://anchor.fm/business-of-software/message