Data Gurus

Welcome to today’s illuminating episode of Data Gurus, recorded live at IIEX in Austin, Texas! Sima is happy to have Paul Gaudette, CEO of Dig Insights, joining her to talk about innovation! There are many opportunities for innovation right now. However, founders of companies are concerned about failure because 80% of the 600,000 new products and CPG launched each year fail, and 50% of all new businesses fail by year three. Dig Insights Dig Insights is a consultancy that has been around for twelve years. They built their own innovation software to assist their clients with innovation exercises and navigating their life cycles. They provide their clients with a foundational understanding of the consumer or the market and fill the gaps across the innovation lifecycle with their platform and other research solutions. Speed and agility There is a lot of pressure for innovation to get out into the market and innovations to be the first ones out. But, sometimes, large organizations get stuck in the process. So