Leveraging Thought Leadership With Peter Winick

You've got big ideas that you know could help people. But it's hard to articulate that insight as an actionable plan for business partners, clients, and investors.  So, how do you move forward? Today, we’re sitting down with Tamsen Webster, a TedX speaker and author of the new book Find Your Red Thread: Make Your Big Ideas Irresistible. In her insightful text, Tamsen codifies her method, and helps others find the throughline that connects an idea to the hearts and minds of the audience. Many new authors suffer from the "curse of the expert," unable to put their methodology and processes on the page in a way that's accessable to beginners. For Tamsen, that was the easy part. In fact, she struggled with letting go of the book, unsure that the process she had been successfully using for the previous five years was enough to warrant publishing. As with any good business book, Tamsen has found that hers has drawn multiple new clients — without the usual 2 degrees of separation. Now, people are finding the book