Knowledge@wharton
Are Retailers Losing Money on Loyalty Programs?
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:13:26
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Sinopsis
Inflation is forcing most consumers to make hard choices about which loyalty programs they want to pay for, so retailers had better get them right. Wharton’s Raghuram Iyengar offers advice based on new research. See acast.com/privacy for privacy and opt-out information.
