Knowledge@wharton
What Makes Some Ads More Shareable Than Others?
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:10:55
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Sinopsis
Millions tune into the NFL Super Bowl each year to watch the game’s entertaining advertisements. A new study co-authored by Wharton’s Jonah Berger shines light on the emotions that make people more likely to share what they see. See acast.com/privacy for privacy and opt-out information.
