Knowledge@wharton
What Makes Songs Popular? It’s All About ‘You’
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:20:43
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Sinopsis
Wharton marketing professor Jonah Berger explains why songs with the word “you” are more successful with consumers and what that could mean for other products. See acast.com/privacy for privacy and opt-out information.
