Internet Marketing: Insider Tips And Advice For Online Marketing

In this episode we're joined by Katie King, CEO of AI in Business. Katie has authored two books on the developments of AI in marketing and business. She released 'Using Artificial Intelligence in Marketing' in 2019, before recently following up with 'AI Strategy for Sales and Marketing'.  ***Listener Discount*** To get 20% off Katie's latest book, 'AI Strategy for Sales and Marketing', use the code PMK20 during checkout at koganpage.com.In this episode, we discuss:Can you developer a career in AI if you don't have a technical background?What is an AI summer?The argument for why you should be considering investing in AI solutions before it's too lateWhy business investment in AI training is essentialThe benefits of AI agility for small and medium businesses Is AI reframing what it means to be creative? Referenced on this episode:https://www.weforum.org/https://www.parliament.uk/about/mps-and-lords/members/apg/https://www.mckinsey.com/https://www.ibm.com/watsonhttps://courses.helsinki.fi/en/aytkt21018