Internet Marketing: Insider Tips And Advice For Online Marketing

#562 How Search Demand Has Changed in 2020: Interview with Sophie Moule

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Sinopsis

THIS IS A SPONSORED EPISODE IN COLLABORATION WITH PI DATAMETRICS: https://www.pi-datametrics.com/In today's episode we're joined by Sophie Moule, Head of Marketing at Pi Datametrics.Sophie joins us to share a wealth of key insights from Pi Datametrics' report 'How Search Demand Has Changed in 2020'. You don't need the report to follow along during the episode, but if you do fancy following along and want access to the full, free 72-page report, you can download it here: https://www.pi-datametrics.com/market-analysis-reports/search-demand/In this report, you'll discover:Which categories are growing due to Covid-19?The most searched terms throughout 2020The highest growth terms throughout 2020Who are the top players across the categoriesWhat did we ask about the most searched terms?The most searched brand namesThe report features search insights across the following categories (those in bold are the categories we selected for discussion in this episode!):Health & householdFitness equipment & classesHome