Knowledge@wharton

As many companies and individuals have learned the hard way coming up with a new technology doesn’t necessarily mean you will reap the gains from it. What steps can you take to protect your innovation – there are four of them - and how do these strategies work in the brave new world of emerging technologies? Management professor Sidney G. Winter one of the authors of Wharton on Managing Emerging Technologies offers some guidance. See acast.com/privacy for privacy and opt-out information.