Data Gurus

Welcome to another informative episode of Data Gurus! Sima is excited to have Devora Rogers, Chief Strategy Officer for Alter Agents, joining her today to talk about the book she recently co-authored with Rebecca Brooks, called Influencing Shopper Decisions: Unleash the Power of Your Brand to Win Customers. Devora’s book In the book, Devora and Rebecca connect their journeys, careers, and their boss’s journeys with their historical perspectives to show people how market research has evolved, why it is the way it is today and things we need to rethink due to the way the world has changed. Motivation Devora and Rebecca have worked together as research partners since 2008. Early on in their working relationship, they began working on proving how emerging media was and would continue impacting purchasing decisions because that was not clear at that point. They wanted to give marketers a sense of the roles social media, mobile, or digital out-of-home were going to have on their marketing efforts. Google Fou