Michiana Story Hour With Gregg Fraley

Inventive Behavior is the theme this week on The Innovise Guys. They interview Paula Rosch, inventor of Huggies Little Swimmers, and talk to her about her unique theory of predicting consumer markets. She's identified "Scouts" -- consumers whose behavior gives clues as to where the market is going years ahead of the pack. As always, the innovise guys have some fun -- Gregg and Doug do some scat singing, play drums, and the lively talk with Paula encompasses related innovation subjects like change agents, "floaters," the value of incubation, observational research, and the creation of tools to help you invent and innovate. Scouts is a registered trademark of Paula Rosch.