Data Gurus

Welcome to the Data Gurus podcast! Sima has curated several illuminating and informative past Data Gurus episodes for you to enjoy in the last weeks of August. She will be back again in September with fresh content, new guests, and a few surprises! Today’s episode is a replay of episode 147, in which Sima shared Part 1 of Investing in Research, a panel discussion about agencies from the WiRe (Women in Research) Conference that took place last year. The discussion is hosted by Nikki Lavoie, and experts Sima Vasa, Sherry Fox, and Elaine Riddel join her to talk about a prominent myth circulating in the insights industry. According to that myth, only tech and SaaS-based companies receive investment funding. In this discussion, the panel of experts clarifies why that myth is false and explains how service-based companies can start accessing investment funding. The experts  Sherry Fox is a career Global Insights Strategist focused on health care. She is well-versed in strategic brand development and regulator