Data Gurus

Welcome to another interesting and informative episode of Data Gurus!   Sima is excited to have Florian Kahlert, the Chief Data, and Innovation Officer at Telmar, joining her on the show today. Florian recently sold his company, Helixa, to Telmar. In this episode, he gets into the benefits of the integration between Helixa and Telmar and discusses competition, data protection, data sharing, and privacy. Florian’s story Florian has been oscillating between data and ad tech, and the research side of the industry throughout his career. He has worked at several different companies over the last two decades. He ran Helixa until it got acquired by Telmar at the end of last year. Helixa There are two parts to how Helixa fits into the overall data landscape: Transforming data (observational data, social data, etc.) into understanding what people’s interests are. Fulilling the need within the industry for accurate and detailed personas and definitions of audiences, segments, etc., that go beyond demographic