Data Gurus

Sima is happy to have Jim Longo joining her today! Jim is the Chief Strategy Officer and Co-founder of Discuss. Jim has had an amazing career in the research sector! He talks to Sima about his journey, how he got to where he is in his career, and the benefits of digital qualitative research. He also gets into the features they built at Discuss to improve efficiency and direct analysis. Jim’s background Jim got involved in qualitative research early on in his career. He joined Harris Interactive in 1999 when the internet was already going strong. They brought Jim in to digitize qualitative research. He wanted to introduce video because it allowed him to see people’s reactions and body language when in conversation. At every other organization he joined after leaving Harris, he continued to push for the ability to use video, even though the video quality was poor back then. Discuss Discuss is a tech company that understands qualitative research and has its roots in research. They work with brands, corporat