Data Gurus

Sima is delighted to have Mark Stouse, the Chairman and CEO of Proof Analytics, joining her today to dive into his background, the years he spent building Proof Analytics, and the exciting work he is currently doing. Mark’s story Even though Mark understands data science, he is not a data scientist. He is a business leader who got hooked and wanted more after discovering the power of analytics. So he began climbing the hill. Business problems It takes a lot of effort to get a small amount of data. So Mark started focusing on business problems associated with analytics. He decided to adopt the role of a whisperer figure and began building that role within all the different global organizations he ran. Building a team  He had to spend millions of dollars each year, mostly on salaries, to build a team that could provide the latency needed for the various businesses. But it worked! A valuable discovery The huge and intricate mega-models that Mark and his team created were time-consuming, and business lead