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In this episode of The Kelly Roach Show, Kelly shares how to uplevel your brand with actionable business and leadership lessons to help entrepreneurs build scalable, sustainable businesses. She discusses "Five Mistakes to Avoid When Upleveling Your Brand," drawing from her extensive experience. Kelly explains that rebranding can take 12 to 24 months and emphasizes the importance of a solid transition plan to maintain cash flow. She advises repurposing proven strategies and aligning your brand’s messaging, visuals, and overall strategy for a smooth transition. She advises against discarding proven strategies, highlighting the benefits of repurposing successful tactics for your evolving audience.  Also in this episode: Understand that elevating your brand is a long-term commitment, often taking 12 to 24 months. Set realistic expectations and stay dedicated throughout the process. Develop a plan that maintains revenue flow while you build your new brand. Leverage successful past strategies and adapt them t

In this episode of The Kelly Roach Show, Kelly unlocks invaluable insights into customer retention, highlighting how enhancing the customer experience is key to long-term business success. She emphasizes that thriving businesses go beyond merely acquiring new customers—they prioritize retaining them. Kelly dives into actionable strategies that can significantly boost customer satisfaction and loyalty. She outlines four essential steps to reduce customer turnover and elevate retention rates, ensuring clients feel valued and supported right from the start. She also explores the importance of a strong onboarding process, clear communication of the success journey, and delivering early wins—all crucial elements that lay the foundation for lasting customer relationships.   Also in this episode: Balance automated onboarding processes with personal interactions to ensure customers don’t miss crucial information and feel supported. Clearly communicate the success journey and milestones customers expect to achieve

In this episode of The Kelly Roach Show, Kelly shares why she chose homeschooling for her daughter, Madison, to align education with her family's values. She discusses the steps she and her husband, Billy, are taking to ensure a holistic, value-driven approach that prioritizes faith and family while balancing her entrepreneurial life. Kelly highlights the benefits of homeschooling, such as flexibility, freedom, and the ability to guide Madison's moral and ethical development. She also addresses the limitations of traditional education, emphasizing the importance of real-world skills, independence, and a strong faith foundation at home.   Also in this episode: Homeschooling provides the freedom to travel and navigate family schedules without being constrained by a traditional school calendar. A significant part of choosing to homeschool is ensuring moral and ethical teachings align with the family's values and faith. Homeschooling allows more quality time with children, fostering stronger family bonds an

In this episode of The Kelly Roach Show, Kelly reveals how to write your bestselling book fast with proven strategies tailored for busy entrepreneurs. She shares insights on overcoming time challenges and explores non-traditional writing methods, including audio dictation and repurposing existing content, to turn your ideas into legacy-building bestsellers. Kelly dispels the myth that writing requires weeks of seclusion, offering practical solutions that fit an entrepreneurial lifestyle. Drawing from her experience with multiple bestselling books, she emphasizes the value of having a reliable team to handle daily operations, freeing you to focus on projects that create long-term passive income. If writing a book feels daunting, this episode delivers the actionable steps you need to start and succeed.   Also in this episode: Build a capable team to handle everyday business operations, giving you the freedom to focus on writing your book. Utilize existing content, such as workshop materials or recorded webi

In this episode of The Kelly Roach Show, Kelly delves into the concept of the wealth mindset, exploring the crucial distinctions between being wealthy and merely being rich—an often misunderstood idea with significant implications for both business strategy and personal fulfillment. She provides actionable insights on constructing a balanced life that is not only financially rewarding but also enriched with time, relationships, and overall satisfaction. Kelly highlights that while being rich typically focuses on financial gain and success, building true wealth involves a holistic, multidimensional approach. True wealth encompasses not just financial stability but also ample free time, mental well-being, and meaningful relationships. Also in this episode: Building wealth is a slow, compounding process over decades, ensuring a balanced life. Choosing long-term wealth over short-term riches prevent burnout and provide deeper fulfillment. Business strategies should integrate goals that promote overall lif

In this episode of The Kelly Roach Show, Kelly dives into the intricacies of launching a profitable membership, community, or subscription service. Drawing from her firsthand experience in launching the Virtual Business School monthly membership, Kelly offers a well-rounded perspective on the pros and cons, delivering valuable insights into the strategic considerations essential for success. She openly shares her journey, detailing the transition from high-ticket sales to a membership model, while emphasizing the critical roles of timing, market understanding, and robust infrastructure. While launching a membership service may initially seem straightforward, Kelly unveils the hidden complexities, including challenges like customer acquisition, managing churn rates, and the vital need for an established audience. Also in this episode: A membership model should be lean and easy to manage if you have existing systems and a dedicated team in place. Launching a membership model is more efficient and profitab

In this episode of The Kelly Roach Show, Kelly Roach and Cathy Heller discuss the journey of redefining your path after failure. Cathy, a motivational author and podcast host, shares her remarkable journey from securing a record deal to pivoting towards licensing her music for TV and advertisements, eventually finding her true calling as a spiritual guide and podcaster. This conversation delves into how Cathy harnessed her faith and divine purpose to create a life overflowing with abundance and positivity. They discuss her upcoming book on living abundantly, her profound spiritual insights, and the transformative experiences that shaped her path.   Also in this episode: Recognizing that you are divinely chosen for a mission each day and living in alignment with this higher purpose. Understanding that abundance and fulfillment come from a deep spiritual connection and engagement with divine love. Shifting the focus from external validation to internal fulfillment and recognizing the miraculous when on th

In this episode of the Kelly Roach Show, Kelly addresses a vital question for business owners seeking business efficiency while facing stagnation or overwhelm: "What would someone do if they acquired your company today?" Kelly breaks down the actionable steps she took to rejuvenate one of her newly acquired companies and shares her structured approach to offer a comprehensive roadmap for entrepreneurs to overcome indecision, procrastination, and outdated business practices.    Kelly shares a detailed case study of transforming a company she invested in, explaining the eleven critical moves she executed—from staff restructuring and offer simplification to price adjustment and brand redesign. Emphasizing the importance of aligning your business model with market demands, she provides a wealth of practical advice for business leaders aiming to scale and thrive.   Also in this episode: Always ask, "What would someone do if they acquired your company today?" to gain fresh perspectives and identify necessary chan

In this episode of The Kelly Roach Show, Kelly dives into Adam Kroener’s, co-founder of Carbliss, transition from a personal health quest to founding a thriving beverage brand with a strategic market launch. Adam explains how his product stands out in a crowded market and explains the strategic approach he and his team have taken to break into and expand within the beverage industry. By prioritizing product differentiation, a personable brand image, boots-on-the-ground tactics, and wider distribution, Carbliss has been able to maintain rapid growth and strong consumer loyalty. Adam also provides insights into overcoming industry challenges and the importance of patience and calculated risk in business scaling.   Also in this episode: Establishing a personal connection with consumers and maintaining an on-ground presence has been critical to Carbliss's success. Physical engagement with both on-premise (bars and restaurants) and off-premise (retail stores) locations strengthens market penetration. Deliber

In this episode of the Kelly Roach Show, Kelly walks us through strategies to eliminate over 20 hours of work each week for CEOs and business leaders by optimizing their schedules. Focused on creating an effective and balanced CEO schedule, the episode dives into actionable steps for lowering stress, freeing up more personal time, and maintaining efficiency in business operations. Kelly emphasizes the importance of setting recurring time blocks, batch scheduling, concentrating on high-priority tasks, and delegating or eliminating non-essential activities.   Also in this episode: By setting recurring time blocks for crucial tasks, you eliminate the need for weekly scheduling, saving both time and effort. Organize your recurring tasks into categorized theme days or half-days to minimize task switching and maximize efficiency. Commit to your scheduled meetings and recurring time blocks to avoid loss of productivity and maintain team efficiency. Shorten and batch meetings by having a clear agenda and prep

In this episode of the Kelly Roach Show, Kelly and Robert Jolles discuss the intricacies of mastering the art of influence and commanding the stage. As a former Xerox trainer and professional speaker, Rob shares his insights on how to build and accelerate trust with consumers, especially given the evolving landscape of consumer trust. Rob shares insights on building trust through active listening, asking open-ended questions, and avoiding the urge to solve problems too early. They explore strategies for captivating audiences from the stage, emphasizing the importance of concise messaging and involving the audience. For more information on training dates, a full agenda of each session, and pricing options, reach out to training@jolles.com   Also in this episode: Avoid overwhelming your audience with too much information; simplicity often is more engaging. Refrain from introducing problems too early in conversations to maintain a positive engagement. Beyond content, involve your audience through stories,

In this episode of the Kelly Roach Show, Kelly shares her expert insights on optimizing your hiring process to maximize team performance. She emphasizes that exceptional leadership and clarity are essential for creating a high-performance organization and provides tips on pre-hiring strategies. Kelly breaks down the importance of clarity, context, and incentivization in ensuring your team members contribute effectively to your company's success.    Also in this episode: Clearly define the three profitable pursuits of any new role and provide context for these tasks to ensure alignment with the company's goals. Design a multidimensional onboarding plan that includes observation, interaction, and participatory learning to speed up productivity. Build a well-structured incentive plan to encourage behaviors that drive business growth, such as call bookings, sales, retention, and online reviews. Distinguish between high-priority tasks that drive the business forward and routine maintenance activities, ensu

In this episode of the Kelly Roach Show,  Dr. Josh Axe discusses his journey from overcoming life-threatening health issues to building successful businesses. They talk about the difference between mindset and physical health, and how these elements contribute to overall success and well-being. Dr. Axe emphasizes the significance of overcoming limiting beliefs, a crucial aspect for entrepreneurs facing continuous pressures and provides health and mindset tips tailored for busy entrepreneurs, shedding light on time management, natural nutrition, and the profound impact of a balanced life.   Also in this episode: Identify and dismantle outdated thoughts and labels that hinder your progress. Incorporate natural medicine, proper nutrition, and positive mindset practices to heal and thrive. Implement this productivity technique to ensure balanced work and personal life, enhancing overall efficiency. Emphasize regular walking, weight training, and consuming real, nutrient-rich foods.   About Dr Josh Axe:

In this episode of the Kelly Roach Show, Kelly dives into a conversation on preparing your kids for a successful and independent future. She discusses the critical life skills and emotional foundations necessary for children to navigate adulthood with confidence and resilience and reveals the actionable steps parents can take to ensure their kids are ready to launch. Kelly discusses the critical role of emotional engagement from parents and how it significantly impacts children’s development. She also highlights the essential life lessons often missed in traditional education, advocating for intentional teaching on the part of parents, especially entrepreneurial ones.   Also in this episode: Being emotionally available and present is fundamental for children’s mental and emotional development. Traditional schooling often misses critical life skills. Parents must take an active role in imparting these essential lessons. Teaching basic financial management skills, like saving, investing, and giving, can s

In this episode of the Kelly Roach Show, Kelly and Rachel Rodgers, author of "We Should All Be Millionaires" and founder of Hello Seven, discuss strategies for achieving financial success. They delve into the importance of overcoming financial mistakes, the necessity of effective delegation, and the power of maintaining a positive mindset. Rachel shares insights from her new book, "The Million Dollar Action Plan," and introduces the Daily Seven—a framework for cultivating millionaire habits. Tune in to learn how to transform your mindset and operationalize your business for sustainable growth. Also in this episode: Leadership goes beyond mere management; it involves vision casting, one-on-one mentoring, and establishing a feedback loop to nurture a high-performing team. Exposing new people to your business through PR, content creation, and networking is crucial in establishing a strong brand that people can resonate with. CEOs must spend time looking ahead, innovating, and disrupting to stay ahead in th

In this episode of the Kelly Roach Show, Kelly dives into the topic of unlocking business growth and live launch strategies for multi-million dollar teams. She provides a detailed guide on how to evaluate and revamp a business in a way that promotes growth and profitability and discusses the steps needed to implement necessary changes and improvements. She also provides strategies to tackle indecision, procrastination, and outdated practices within their own organizations.  Join the VBS Membership! https://go.virtualbusinessschool.com/members   Also in this episode: Downsizing staff and simplifying the offer suite can lead to more efficient and effective business operations. Raising prices and redefining the target audience can enhance the brand’s market position and attract more stable clients. Regularly updating the visual identity and client experience ensures alignment with current market demands and improves customer satisfaction. Engaging with customers for feedback can provide valuable insights

In this episode of the Kelly Roach Show, Kelly is joined by James Malinchak, an entrepreneur, and speaker renowned for his expertise in business coaching and motivational speaking. James shares insights into creating a balanced and fulfilling entrepreneurial life and emphasizes the importance of striving for freedom—financial, temporal, and emotional—while building and scaling a business. He highlights the importance of time management and shares actionable tips on avoiding rework and prioritizing time to prevent unnecessary stress and enhance productivity. Also in this episode: Build your business with the intention of achieving freedom—choose actions and partnerships that contribute to your freedom rather than inhibit it. Avoid debt and prioritize financial freedom to maintain peace of mind and business sustainability. Respect and value your time by preventing unnecessary drama and optimizing processes within your business. Streamline your business processes to eliminate rework and increase efficien

In this episode of the Kelly Roach Show, Kelly dives into the five most critical activities for business leaders and CEOs to focus on to ensure business growth and scalability. She shares insights on how to achieve exponential improvement with focused and strategic efforts and outlines the importance of vision casting, brand building, strategic planning, financial oversight, and nurturing a positive company culture. Kelly encourages business owners reassess their daily activities and elevate their leadership approach for optimized team performance and sustainable business growth.   Bigger Than You: The Entrepreneur's Guide To Building An Unstoppable Team – https://a.co/d/iXvRjR6 Unstoppable: 9 Principles For Unlimited Success In Business & Life – https://a.co/d/bRczBIv  Conviction Marketing – https://a.co/d/feYNnF5    Also in this episode: Leadership goes beyond mere management; it involves vision casting, one-on-one mentoring, and establishing a feedback loop to nurture a high-performing team. Exposi

In this episode of the Kelly Roach Show, Kelly is joined by Stefanie Gass to explore the transformative power of podcasting in building a sustainable and scalable business. Stefanie shares her inspiring journey from corporate America and network marketing struggles to becoming a successful Christian business leader who leverages podcasting as a strategic tool for business growth. She dives into the specifics of how she pivoted from being overwhelmed by social media to creating a successful business through podcasting. Emphasizing the importance of faith, simplicity, and strategic focus, she introduces practical insights and techniques that can help entrepreneurs monetize their podcasts effectively.    Listen to Stefanie’s Podcast:  https://podcasts.apple.com/us/podcast/online-business-for-christian-women-grow-your-business/id1437868374 Join Stefanie’s Free Live 1-hour Workshop: http://stefaniegass.com/summerworkshop   Also in this episode: Clearly define your niche by identifying your category, specific po

In this episode of The Kelly Roach Show, Kelly dives into the essential steps to boost new hire productivity even before they join your company. With a no-nonsense approach, Kelly shares actionable strategies aimed at refining your hiring process, improving team efficiency, and fostering a high-performance culture. She emphasizes clarity and accountability over a laundry list of tasks, focusing on the specific results a new hire must deliver. She also introduces the necessity of a repeatable pathway to success, ensuring that businesses set realistic timelines and clear expectations for new hires.   Bigger Than You: The Entrepreneur's Guide To Building An Unstoppable Team – https://a.co/d/iXvRjR6   Unstoppable: 9 Principles For Unlimited Success In Business & Life – https://a.co/d/bRczBIv  Conviction Marketing – https://a.co/d/feYNnF5 Also in this episode:  Define roles by the results you need, not just a list of tasks. Create clear, metric-driven processes that new hires can follow to achieve results.