Consider This

Farewell, dear listeners. Consider This was born out of the need to address a fundamental misunderstanding of content marketing today. Since then, we've evolved, addressing all kinds of digital marketing trends, and will be joining forces with our flagship podcast, Expert Marketing Matters. Subscribe to Expert Marketing Matters and reach out with questions, comments, and suggestions by emailing podcast@newfangled.com.

Lauren and Holly talk about the most effective segmentation strategies for digital marketing today, and how they apply to both content marketing and outbound email marketing.

Lauren and Holly discuss how to strike a balance between purely educational content and content intended to more directly promote your firm. When you do send promotional content, learn how to deliver the pitch in a way that's more likely to resonate with your audience. 

Lauren and Holly discuss your breaking your biggest digital marketing bad habits.

The General Data Protection Regulation (GDPR) is going into effect on May 25th, 2018. The law applies stricter regulations for how data of individuals located in the EU is collected, stored, and used. And even if your digital marketing strategy is focused solely on countries outside of the EU, you still have important and significant changes you must make to your website in order to be in compliance with this law.  In this episode, Lauren interviews Holly about the details of the law and the changes marketers need to make in order to abide by it. 

Holly and Lauren discuss how to set expectations when measuring success of your digital marketing. Learn how to define success of specific marketing initiatives, and how to keep up the momentum and motivation for yourself and your team as you build a culture of better marketing inside of your firm. 

The editor is one of the most important members of your marketing team when you structure the role correctly. In this episode, Holly interviews Lauren about what makes a great editor and how to work with editors more effectively to improve the quality of your digital marketing content. 

Lauren and Holly discuss strategies for marketing thought leadership to a purchased email list and answer common questions about missteps to avoid. 

Deciding who from your firm should be regularly contributing to the business' marketing can be a tough choice. In this episode, Lauren and Holly discuss how to identify the thought leaders inside of your firm, and provide tips for how to empower those individuals to best express their expertise through your marketing. 

Holly and Lauren discuss the most effective social channels for promoting thought leadership, and how to begin optimizing them in a way your readers are most likely to engage. 

Lauren Siler and Holly Fong discuss how to approach keyword research and keyword strategies when designing your content plan for B2B businesses. You might be surprised to learn it's possible to spend TOO much time thinking about the keywords, which can cause the quality of your content to suffer. 

Lauren Siler and Holly Fong talk about the biggest trends in content marketing today and discuss their predictions for the industry in 2018. What will the implications of voice-to-text technology be? Will new content development platforms like podcasts continue to grow in popularity? And how should you be optimizing your content to be ranked by Google in 2018? Find out in this content marketing predictions episode. 

In this episode of the Consider This podcast, your hosts, Lauren Siler and Julia Vanderput, discuss how to develop and measure high-quality content.  * * * Consider This is a podcast designed to unpack common misconceptions about content marketing for knowledge-based firms. The goal of each episode is to present a commonly held assumption about content marketing today and to present a new or entirely opposite way of thinking about it. Your hosts:
 Lauren Siler, Director of Content Strategy, Newfangled 
Julia Vanderput, Content Marketing Strategist, Newfangled

In this episode of the Consider This podcast, your hosts Lauren Siler and Julia Vanderput discuss creative approaches to content development that do not require writing. 

Lauren and Julia discuss one of the most commonly held misconceptions about content marketing for expert firms: that "blogging" is synonymous with "content marketing." You'll learn the two essential roles that must be fulfilled by your content in order for content marketing to reliably generate opportunity through the website, and how blog posts only fulfill 50% of those necessary responsibilities. Lauren and Julia will explain how to build a more comprehensive content strategy that's better suited to lead development through the website by diversifying your media portfolio.

Hosts Lauren Siler and Julia Vanderput introduce Newfangled's newest podcast, Consider This. This podcast is focused entirely on content marketing for knowledge-based firms today. Each episode will unpack a common misconception about content marketing and present new ways to think about the topic along with tactical approaches to better managing that aspect of content marketing for your firm.