Internet Marketing: Insider Tips And Advice For Online Marketing

On today's episode of the Internet Marketing Podcast, Andy is joined by Bill Slawski, Director of SEO Research at Go Fish Digital to talk about semantic topic modeling and structured data. What semantic topic modeling is and how it can help pages rank in search resultsWhy semantic topic modeling is therefore imperative when conducting keyword researchWhat structured data isThe effect well structured data can have on your rankingsWhy site audits are important and what you can expect to get out of themPlus, Bill provides his top tip/key takeaway for the audience. If you'd like to connect with Bill you can find him on Twitter here and Go Fish on Twitter here. You can also find Bill on Facebook here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Lindsey Pickles, Director and Founder at Bright Dials to talk about common marketing automation challenges and how you can overcome them. On the show you'll learn: How to know if you've got the right automation platform for your businessWhy training your team is really important when it comes to marketing automationWhy it's important to map and document your workflows and processes and share your knowledge across the businessThe impact of GDPR on marketing automationHow you can use marketing automation tools to show ROI and get yourself more budget! Plus, as usual, Lindsey provides her top tip/key takeaway for the audience. If you'd like to connect with Lindsey, you can find her on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

On today's Internet Marketing Podcast, Andy is joined by Daniel Daines-Hutt, from Amp My Content to talk about content marketing and in-particular the importance of content promotion. On the show you'll learn: Why content promotion is so importantWhy you need to have both inbound and paid for ads as part of your content strategyHow paid promotion can help you to drive traffic whilst also building linksThe biggest blockers that prevent people from running paid adsHow to implement a blended approach and Daniel's 4 stepsWhy you need to be testing your ads and how you can do soWhy Facebook can often be a better platform for content promotion than LinkedIn, Twitter, YouTube or Google AdsPlus, Daniel provides his top tip/key takeaway for the audience. If you'd like to connect with Daniel you can find him on Twitter here, on LinkedIn here and and you can find Amp My Content on Twitter here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Matt Heinz, prolific author and nationally recognized, award-winning blogger, president and founder of Heinz Marketing to discuss the top business lessons he's learned over the past 10 years.On the show you'll learn: Why in business, you should always put your values firstThe best ways to ensure your values are lived and breathed within your businessWhy you should always put yourself firstWhy Strategy is about choosing, eliminating and focusing on the tasks that will most effectively, efficiently and successfully help you achieve your goalsWhy your plan isn’t as valuable as the adjustments you make along the wayPlus, Matt provides his top tip/key takeaway for the audience. If you'd like to connect with Matt, you can find him on Twitter here and on LinkedIn here. You can also find the Heinz Marketing podcast, Sales Pipeline Radio here.   See acast.com/privacy for privacy and opt-out information.

On this week’s episode of the Internet Marketing Podcast, we have a slight change to the usual format, bringing you Fili Wiese’s talk from September’s BrightonSEO conference providing tips for how to speed up your website.Fili is a renowned technical SEO expert, former Google engineer and was part of the Google Search Quality team. He is a regular trainer and speaker at BrightonSEO and offers SEO consulting services at  SearchBrothers.com.On the show you'll learn:Why page speed is important for SEOHow page speed can help you with your rankings How you can improve your bounce rate and conversionsHow you can reduce your page size and therefore improve the loading speedWhy it's important to optimise for HTTPSThe tools you can use to improve your page speedPlus much more!You can also find a video of Fili talking about site speed here. If you'd like to connect with Fili, you can find him on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out informa

On today's episode of the Internet Marketing Podcast, Andy is joined by Marcus Sheridan, author & International Keynote Speaker on Sales, Marketing, and Leadership to talk about his book "They Ask, You Answer" as well as video and how you can use it improve your SEO and inbound marketing. Marcus was named “1 of 20 speakers you don’t want to miss” by Forbes, has been described as a “Web Marketing Guru” by the New York Times and his book, “They Ask, You Answer” was rated the #1 Marketing Book to Read in 2017 by Mashable. Today, Sheridan gives over 70 Global Keynotes yearly on the subjects of sales, marketing and the future of business while also owning a 60+ person digital marketing and website design agency, IMPACT. On the show, you'll learn:  Where the philosophy of “They Ask You Answer” came from and what it entailsWhich subjects move the needle most with digital that most companies are afraid to talk about/addressHow to handle the subjects that most companies are afraid to

In this week's episode we're joined by Katy Whittaker, Planning and Insight Director at Red C Marketing.In this episode you'll learn:Why brand familiarity is key to increasing your SERP CTRWhy it's important to use both PPC and SEO to win the clicks of "open minded" searchersHow Google Shopping results might increase organic CTRHow Google Shopping and Images are used by searchers to discover new brandsTo connect with Katy, visit: https://www.linkedin.com/in/katy-whittaker-1b2ab618/ To download the Secret Life of Search whitepaper that Katy discusses in the podcast, visit here: https://www.redcmarketing.com/secret-life-of-search/  See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Brendan Kane, digital strategist & author of the new book One Million Followers: How I built a massive social audience in 30 days to talk about that and how to run your social media like a celebrity. On the show you'll learn:Brendan's process for generating 1 million followersHow to fight against the noise on social mediaHow Taylor Swift successfully built up her social media following by herself and how you can tooWhy you need to constantly be iterating your social media strategy Why its important to test and optimise the types of content that you produceWhy you need to undertake competitor analysis in order to grow your followingPus, we ask Brendan for his top tip/key takeaway for the audience.If you'd like to connect with Brendan, you can find him on LinkedIn here and on Instagram here.  See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Madalyn Sklar, Twitter marketing expert at madalynsklar.com to talk about Twitter and how you can use it to succeed in your social media marketing. On the show you'll learn all about:What's been happening on Twitter over the last few years & the changes in the algorithmHow you can build relationships and generate leads on TwitterTwitter chats, what they are, how they work and how you can implement them in your marketingTwitter Video, including how it works and how you can replyHow to create Twitter lists, organise your feed and subdivide topics that are important to youWhy it's important to listen to conversations on TwitterPlus, Madalyn provides her top tip/key takeaway for the audience.If you'd like to connect with Madalyn, you can find her on Twitter here and on LinkedIn here. You can also engage with her via her Twitter chat by following the #TwitterSmarter hashtag on Thursday afternoons at 1pm ET.  See ac

This week Andy is joined by CEO of FreeeUp, Nathan Hirsch. Nathan shares his tips on how to hire and effectively manage freelancers, drawn from his wealth of experience as an entrepreneur and CEO of FreeeUp.comOn the show you'll learn:Why outsourcing is the key to helping you keep focused on your strengthsExercises for identifying the tasks you should probably outsourceFree and simple tools to help you with freelance managementThe key advantages of hiring freelancers over employeesThe two biggest types of companies that are accelerating growth using freelancersP.S. Pay attention to 04:40 and hear how you can claim your free $25 credit for FreeeUp.comFor more from Nathan and FreeeUp, visit:https://twitter.com/freeeuphttps://twitter.com/realNateHirsch...and you can also catch Andy White @doctorpod and us @SiteVisibility.  See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Duane Forrester, VP of Industry Insights at Yext and author of Turn Clicks Into Customers & How To Make Money With Your Blog to talk about digital knowledge management and voice search. On the show you'll learn: What Digital Knowledge Management is and why it's important How you can grow your own career as a digital knowledge manager (DKM)Why you need a broad range of skills to work in digital marketing these daysHow you can make yourself a huge asset to any businessDuane's thoughts on voice search in 2019Plus, Duane provides his top tip/key takeaway. If you'd like to connect with Duane, you can find him on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

On this week's episode of the Internet Marketing Podcast, Andy is joined by Justin Hartzman, co-founder at Needls.com to talk about automation and how it can help with your social media advertising as well as improve your sales processes. On the show you'll learn: All about Justin's entrepreneurial journeyHow Justin started Needls.comHow AI can assist with helping write adverts Why it's often better to test adverts that spend too much time thinking about themWhy automation is important when it comes to the sales process Plus as usual, we ask Justin for his top tip/key takeaway for the audience. As Justin mentions on the show, he's offering our listeners 35% off the Needls plan for a year! You can claim that offer here. If you'd like to connect with Justin, you can find him on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Nick Usborne, copywriter and founder of Conversational Copywriting to discuss exactly that, Conversational Copywriting, it's importance in marketing and why it works so well. On the show you'll learn:Why it's important to write in a human way and try to be genuine and engagingWhy marketing automation is great, but shouldn't imitate conversational languageWhy website aren’t just containers for wordsIf females make better copywriters than menWhy the web is an interactive medium - so you need to talk their languageWhy you should give/listen first and why loaves will come backPlus Nick provides his top tip/key takeaway for our audience. If you'd like to connect with Nick you can find him on Twitter here, on LinkdeIn here. You can also find his own page on the Internet Marketing Podcast here where you can get your FREE Guide to Conversational Copywriting, PLUS 3 Instructional Videos.  See acast.com/

On this week's episode of the Internet Marketing Podcast Andy is joined by Aleyda Solis, International SEO consultant & Founder at Orainti to talk about Mobile SEO, International SEO and the latest on the importance of Technical SEO. On the show you'll learn about: What's been happening in Mobile SEO over the last few yearsWhat the Mobile First Index is, how it works and the impact it has on searchThe most common mistake businesses make when it comes to mobileAccelerated Mobile Pages (AMP) - why it's important to configure it properly, make sure pages are well optimised and provide a good user experienceWhy International SEO is important and why there's been a boom in bigger brands adopting itHreflang and how it can help with your International SEOJavaScript and the impact it has on technical SEO Why Technical SEO is still important todayPlus, Aleyda provides her top tip/key takeaway for the audience. If you'd like to connect with Aleyda, you can find her on Twitter here, on Linke

On this week's episode of the Internet Marketing Podcast, we have a slight change to the usual format, bringing you Rand Fishkin's keynote talk from September's BrightonSEO conference.Rand is one of our SEO heroes, he's the co-founder of Moz, Founder of SparkToro and Author of Lost & Founder and his talk focused on Google’s behavioral shift over the last few years. Rand explains how Google has moved toward self hosted answers and solutions and away from driving searchers to other websites for the answers to their problems. He then provides his top tips and strategies for how we as marketers can adapt to these changes. During the talk you'll learn:How Google is now sending less outbound traffic than ever beforeWhere Google will show you self-hosted answers in their resultsWhy SEO is becoming more difficult as a resultThe tactics and strategies that we can adopt in response  See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast Andy is joined by Scott Brinker, VP Platform Ecosystem of HubSpot and Blogger for Chief Marketing Technologist to talk about the state of marketing technology in 2018/2019. On the show you'll learn about: The ever-expanding marketing technology landscape The democratisation of technology in marketing (and business)The danger of losing the human side of marketing in a world full of automationWhether marketing is getting better or worse due to democratisation of technologyPlus, as usual we ask Scott for his top tip/key takeaway for the audience. If you'd like to connect with Scott you can find him on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

On this week's episode of the Internet Marketing Podcast, Andy is joined by Jim Lofgren, CEO at Nosto to talk about AI and personalisation. On the show you'll learn:Why personalisation is growing in importance and why it needs to be a priority, especially in ecommerceWhy personalisation is a key part of customer experience and extremely important on mobileThe impact of AI on personalisation, how it works and what it can doTips for how businesses can implement AIHow your approach to personalisation should differ depending on the vertical industry you operate inPlus, as usual Jim provides his top tip/key takeaway for the audience. If you'd like to connect with Jim you can find him on Twitter here and and on LinkedIn here.  See acast.com/privacy for privacy and opt-out information.

On this week's episode of the Internet Marketing Podcast Andy is joined by Charlie Williams, SEO consultant at Chopped, and Strategist at Screaming Frog to talk about SEO and how SEO insights can help to reveal the content that we need to be producing. On the show you'll learn: How to know what kind of content to create and the content that your audience is consumingHow SEO works as a feedback loopWhy mindset and framework is just as important as using marketing toolsCharlie's tips for how to get the data that you need by using tools like Google Analytics and Search ConsoleWhy user surveys can be a great way to inform your content marketing strategyPlus, Charlie provides his top tip and key takeaway for the audience. If you'd like to connect with Charlie you can find him on Twitter here and on LinkedIn here and you can also find the slides from his talk on the same subject earlier in the year here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Larry Kim, founder and CEO at Mobile Monkey to discuss Messenger Marketing and his businesses, WordStream and MobileMonkey. On the show you'll learn: How WordStream was acquiredWhy Larry started Mobile MonkeyThe importance of messenger marketing Why chat is more engaging than emailHow you can use chatbots to automate your messenger marketingWhen you should be handing over to humansPlus, as usual, Larry provides his top tip/key takeaway for the audience. If you'd like to connect with Larry, you can find him on Twitter here and on LinkedIn here. You can also connect with him on Facebook Messenger here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Louis Gudema, president of Revenue & Associates and author of Bullseye Marketing: How to Grow Your Company Faster, to talk about the idea of Bullseye Marketing & how your marketing can be better, faster and cheaper. On the show you'll learn: What Bullseye Marketing is and the framework behind itWhy collaboration & communication between Sales and Marketing is keyThe types of companies that Bullseye Marketing is suited toThe biggest challenges when it comes to implementing Bullseye MarketingPlus, as usual Louis provides his top tips and key takeaway for the audience. If you'd like to connect with Louis, you can find him on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.