Internet Marketing: Insider Tips And Advice For Online Marketing

On today’s Internet Marketing Podcast, Andy is once again joined by Andy Houstoun Product Director at Crimtan, for part two of his podcast on the subject of GDPR and a new dawn in programmatic display advertising. Missed the first episode? You can give it a listen and read Andy's blog post on the same topic here. To recap, over the course of the shows you'll learn:What programmatic display advertising is and how it worksA brief summary of GDPR and how it’s affecting programmatic display advertisingThe impact and fallout of GDPR – what has actually happened since it was implemented?How future legislation – EPR [Electronic privacy regulation]) will negate the effectiveness of cookies for trackingHow a focus customer lifetime value could be a safeguard against the demise of tracking cookie effectivenessPlus, Andy provides his top tip/key takeaway for the audience. Want to connect with Andy, you can find him on Twitter here, email him at ahoustoun@crimtan.com or call Crimtan on +44(0

On today's Internet Marketing Podcast, Andy is joined by Andy Houstoun Product Director at Crimtan, to talk about GDPR and a new dawn in programmatic display advertising. He's also written a guest post on the same subject for us and you can find that below the show notes. Listen to the show and you'll learn:What programmatic display advertising is and how it worksA brief summary of GDPR and how it's affecting programmatic display advertisingThe impact and fallout of GDPR - what has actually happened since it was implemented?How future legislation - EPR [Electronic privacy regulation]) will negate the effectiveness of cookies for trackingHow a focus customer lifetime value could be a safeguard against the demise of tracking cookie effectivenessPlus, Andy provides his top tip/key takeaway for the audience.If you'd like to connect with Andy, you can email him at ahoustoun@crimtan.com or call them on +44(0)20 7821 6864.   See acast.com/privacy for privacy and opt-out information

On today's episode of the Internet Marketing Podcast, Andy is joined by David Kelly, General Manager at KingSumo to talk about viral giveaways and the inexpensive guerrilla marketing tactics that work today. On the show you'll learn:David's favourite marketing strategies in 2018The best marketing tactics that you can use for freeWhat a viral giveaway is and how they can help boost your marketing effortsHow King Sumo can help you to get started with testing viral giveawaysHow David went from customer service to General Manager at King Sumo within 3 yearsWhy LinkedIn is still an effective tool for outreachPlus, as usual, David provides his top tip/key takeaway for running a successful giveaway. If you'd like to connect with David, you can find him on LinkedIn here and his personal website here. You can also find King Sumo on Twitter here.If you'd like to get David's checklist for running the ultimate giveaway, you can email him at david@kingsumo.com  See acast.com/privacy

On today's episode of the Internet Marketing Podcast, Andy is joined by Lisa Raehsler, founder of BigClickCo to talk about recent paid search updates and how you can master PPC on a small budget. On the show you'll learn: How Google has changed from AdWords to Google AdsWhat Pinterest's Promoted Pins are and why you should be utilising it in your paid search campaigns The challenges when undertaking PPC with a small budgetHow to manage your daily budgetHow to determine how many campaigns you can affordHow to prioritise and set your GoalsLisa's tips for how to narrow and reduce the scope of your paid search campaign through Geo-targeting, match types and moreWhy you might want to consider click to call ads Plus, as usual Lisa shares her top tip/key takeaway for the audience. If you'd like to connect with Lisa, you can find her on Twitter here and on LinkedIn here. You can also find her post, 15 Tips on How to Rock a Small PPC Budget here.  See acast.com/privacy

In this week's episode, Andy is joined by Tess Underhill, Digital Marketing Executive here at SiteVisibility and lover of all things UX!Tess discusses with Andy the importance of creating user-centric content and in this episode you'll learn:How you can start learning about content design if you're a newbieWhy it's important to distinguish between a user's need and your business need when creating contentHow you can be sure that the content you're creating is resonating with the intended audienceThe critical documents you need in your business in order to remain user centricYou can connect with Tess on Twitter @tess_underhill and Tess has also handily created an extensive set of additional tips and examples that expand on her podcast that you can find here: http://www.sitevisibility.co.uk/blog/2018/08/21/how-to-keep-your-content-user-centric/  See acast.com/privacy for privacy and opt-out information.

This week Andy is joined by Ian Cleary, founder of RazorSocial and OutreachPlus.Discussing Inbound Vs. Outbound marketing, you'll learn:How and why Ian developed Razor Social and Outreach PlusIan's recommended formula for content marketing successHow to scale your outreach with Outreach PlusWhy the days of driving to your website from Facebook are goneWhy you should value community engagement over broadcastingPlus Ian shares his #1 tip for marketing success!For more on Ian, you can find OutreachPlus @ outreachplus.com, RazorSocial @ razorsocial.com and you'll find Ian on Twitter @IanCleary.  See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast we have a special treat for you! This week the tables have turned and it's Andy White, our hosts turn to be interviewed, by our CEO Jason Woodford to discuss his 12 years in podcasting, what he's learnt and where podcasting is headed. He also provides his top tips on how podcasts can be used within marketing. On the show you'll learn:How podcasting first startedWhy podcasting is such a successful channel todayHow people discover podcasts todayHow podcasting has changed over the yearsWhat's on the horizon for podcasting and what podcasters should be planning forHow podcasting can be used within the wider marketing mixWhich show formats work best and which are easiest to produce A step by step guide to how you can get started with your own podcastPlus as usual, Andy provides his top tip/key takeaway for the audience.If you'd like to connect with Andy you can find him on Twitter here plus you can find his personal website here.   

On today's Internet Marketing Podcast, Andy is joined by Jeet Banerjee, entrepreneur and mentor, TEDx speaker & digital marketing consultant to talk about entrepreneurship, his journey so far and his tips for following your dreams. On the show you'll learn: How outsourcing your work can help you to grow quickly Why age is just a number when it comes to following your dreams  Why you shouldn't just start a business in order to sell itWhy you need to be adaptable when running a businessHow Jeet became a TEDx speaker How Jeet promoted his businesses despite never spending money on marketingIf you'd like to connect with Jeet, you can find him on Twitter here and his personal website here. You can also watch Jeet's TEDx talk here.   See acast.com/privacy for privacy and opt-out information.

On today's Internet Marketing Podcast Andy is joined by Tim Fargo, author, keynote speaker, entrepreneur & founder of Social Jukebox to talk about why you should be automating your social media posts. On the show you'll learn: Why you should be automating your social media postsThe typical patterns of social media posting that Social Jukebox automates and the benefits of posting this wayHow Facebook, Twitter and LinkedIn differ in terms of posting strategiesHow LinkedIn has evolved as a social media platformHow Social Jukebox has evolved as a toolPlus, as usual Tim provides his top tip/key takeaway for the audience. If you'd like to connect with Tim, you can find him on Twitter here and on LinkedIn here. You can also find his book, Alphabet Success here.  See acast.com/privacy for privacy and opt-out information.

On today's Internet Marketing Podcast, Andy is joined by Brian Greenberg, SEO professional and author of The Salesman Who Doesn't Sell. A Marketing Guide to Selling While You Sleep to discuss customer reviews, how to leverage them and build an online reputation. On the show you'll learn: When to ask for a review and what methods to useHow to value a review and encourage reviews from your teamWhy reviews on 3rd party websites can be more valuable than those on your ownThe best way to deal with a negative reviewWhat the benefits of having reviews are & how to leverage them?How you can get started?Plus, as usual Brian provides his top tip/key takeaway for the audience. If you'd like to connect with Brian you can find him on Twitter here and on LinkedIn here. Our listeners can also get a free audio copy of his book, The Salesman who doesn't sell on this podcast on his site here. His insurance website can be found here.   See acast.com/privacy for privacy and opt-out informat

On today's Internet Marketing Podcast Andy is joined by Eric Hebert, Founder and Lead Strategist at Evolvor to talk about his journey from freelancing to building an agency. On the show you'll learn: How to sell SEO in 2018The difference between Snake-Oil SEO and Real SEOHow the relationship between web design and conversion optimisation worksHow to scale SEO/Digital Marketing ServicesHow to work out whether you want to work from home/freelance or within an agencyPlus, as usual Eric provides his top tip/key takeaway for the audience. If you'd like to connect with Eric you can find Evolvor's Twitter here. You can also get in touch via email at eric@evolvor.com.   See acast.com/privacy for privacy and opt-out information.

On this week's Internet Marketing Podcast, Andy is joined by Julien Coquet, Vice President of Hub'scan and Director of Digital Analytics Services at Business & Decision to talk about collecting data in a GDPR world.  On the show you'll learn: The types of data that you Actually need for marketing purposesThe importance of using clean data Who in your business should care about data qualityWhy only a few big companies are actually ready now GDPR has arrivedWhy you need to switch your marketing strategy in light of GDPRWhy GDPR is a good thing for the digital industry Plus, as usual Julien provides his top tip/key takeaway for the audience. If you'd like to connect with Julien, you can find him on Twitter here and on LinkedIn here. You can also find Hubscan on Twitter and Facebook and if you request a demo, be sure to mention that you heard about them on this show!   See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast Andy is joined by Ryan Cote, Director of Digital Services at Ballantine to talk about how to incorporate digital marketing into an established business. On the show you'll learn: What SEO looks like in 2018 & the importance of Click Through Rate The key factors to help maximise your content marketing effortsHow to use Google Search Console to find your existing blog posts to double down onHow to use SEO & PPC to maximise your lead generation efforts on your siteWhy it's important to diversify your digital plan and uses multiple channelPlus, as usual Ryan provides his top tip/key takeaway for the audience. If you'd like to connect with Ryan you can find him on Twitter here, on LinkedIn here and his personal website here.   See acast.com/privacy for privacy and opt-out information.

On today's Internet Marketing Podcast, Andy is joined by Bastian Ernst, Founder of Wild Audience, to talk about Respect Based Marketing and Relationship Funnels. On the show you'll learn: What's wrong with the established marketing methodsWhy promotions and offers don't need to be at the forefront of your marketingThe difference between a relationship funnel and standard marketing funnelsHow marketing automation works with respect based marketingHow Bastian approaches respect based marketingHow to install buying belief through your marketingPlus, as usual Bastian provides his top tip/key takeaway for the audience. If you'd like to connect with Bastian, you can do so on Twitter here, LinkedIn here. You can also find his free ebook, explaining the 8 Steps to a Super High Converting Evergreen Sales Funnel here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by he founder and CEO of The Virtual Hub, Barbara Turley to talk about virtual assistants and how they can help you to scale your business. On the show you'll learn:Why the Virtual Assistance space has exploded in recent yearsHow the Philippines has been transformed by the outsourcing industryHow to get virtual assistance right in 3 simple steps What can go wrong when you haven't got systems and processes in placeBarbara’s top tools to help with communication including Asana and SlackHow and why digital businesses can ease their day to day workload using virtual assistantsThe types of work virtual assistants can help withPlus, as usual Barbara provides her top tip/key takeaway when it comes to virtual assistants.  See acast.com/privacy for privacy and opt-out information.

On today's Internet Marketing Podcast, Andy is joined by Al Robertson, independent branding consultant, author and novelist to talk about bringing your brand to life through understanding your brands narrative, telling your story and creating a brand personality. On the show you'll learn: How to tell your brands storyThe difference between a company story and a brand storyWhy you need a brand personality and how to work out what that isWhy tone of voice is so important and how you can create yoursWhy you need a content marketing strategy & how to go about startingThe importance of a good briefPlus Al provides his top tip/key takeaway for the audience. If you'd like to connect with Al, you can find him on LinkedIn here. You can also find his latest science fiction novel, Crashing Heaven on Amazon here.    See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Ian Anderson Gray, founder of Seriously Social and co-founder of Select Performers to talk about getting started with live marketing and in-particular content marketing. On the show you'll learn: The key things that stops most people from blogging How to come up with content ideas and the tools you can use to helpThe main challenges people face with video marketingHow to get started with live video Why podcasting is a great form of content marketingThe top tools that Ian uses to increase his productivityPlus, as usual, Ian provides his top tip/key takeaway for the audience. If you'd like to connect with Ian, you can do so on Twitter here, on LinkedIn here, and on Facebook here.   See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Bryan Eisenberg, Keynote speaker, best-selling author for Be Like Amazon and Co-Founder of BuyerLegends to talk about the 5 R's of SEO and how they've changed over the years. On the show you'll learn about: The importance of Relevance Why it's key to have a great Reputation on GoogleWhy you need to be Remarkable in order to stand out Why your content needs to be Readable more than anything else Why you need to understand your ReachWhy strategies never change but tactics do Why the 5 R's differ when looking at Mobile vs DesktopWhere voice search is headed in 2018Plus, Bryan provides his top tip/key takeaway for the audience. If you'd like to connect with Bryan you can find him on Twitter here and on LinkedIn here. His personal website is here.   See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Oli Gardner, keynote speaker and co-founder of Unbounce. In today's show, you'll learn:Why it's important to have dedicated landing pages for your unique products and servicesHow to deliver on the promise of your paid ads when it comes to landing pagesHow Chrome's automated ad-blocking is affecting pop-upsOli's recommended criteria for judging whether your pop-ups are good or badOli's biggest takeaways from his recent 20/30 blogging challengeYou can connect with Oli on Twitter here or if you're interested in having Oli speak at your event, visit his booking page on Unbounce....and seeing as you're here, you can give Unbounce's NEW Landing Page Analyzer tool a whirl here: https://unbounce.com/landing-page-analyzer/   See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Warren Knight, hip-hop dancer, entrepreneur, speaker, trainer & author to discuss his journey from a hip-hop dancer to becoming an entreprenuer with digital businesses.On the show you'll learn: The "epiphanies" that Warren had about business throughout his journey How social media is changing in the wake of recent Twitter and Facebook issues The importance of Relationship Marketing Some common mistakes that businesses make when it comes to relationship marketing His thoughts on AI and how it'll influence online businesses Plus, as usual, Warren provides his top tip/key takeaway for the audience. If you'd like to connect with Warren, you can do so on Twitter here & LinkedIn here.You can also undertake Warren's 30 day digital marketing challenge here and find his book, Think Digital First here.   See acast.com/privacy for privacy and opt-out information.