Internet Marketing: Insider Tips And Advice For Online Marketing

In this week's episode, we're joined by Global Marketing Strategist, Christine Michel Carter.Christine is a Senior Contributor to Forbes, author of the books 'Mom AF' and 'Can Mommy Go To Work?', speaker and the #1 Global Voice for Working Moms.In this episode we discuss:How Christine commits to authenticity in her writing and how writers, journalists and marketers can tooUsing feedback from your audience and vulnerability in your writing to improve your communicationThe best way to approach and work with influencersThe current state of authenticity and social mediaExamples of people and brands that do a great job of leading with authenticityReferenced on this episode:[Book] Mom AF by Christine Michel Carter[Book] Not Just Black and White by Dr Anni Reinking[Article] The Complete Guide to Generation Alpha, The Children of Millenials by Christine Michel Carter[YouTube Channel]: Dhar MannGrammarly writing assistantHelp a Reporter OutTrelloCONNECT WITH CHRISTINE:https://christinemichelcarter.com/https://www.face

In today's episode we're pleased to be joined by one of our clients, See Your City.See Your City are on a mission to bring the world together through unconventional localised tour experiences hosted by each city's most intriguing advocates.Co-Founders Frankie Spires and Ferry Hunt join us to to describe how the pandemic has impacted the walking tours arm of their business and how this accelerated the development and successful launch of their virtual tours.In this episode we discuss:See Your City's mission within the tourism sectorTraining and motivating employees to adapt communication skills for ZoomThe challenges (and solutions) when trying to recreate offline experiences onlineThe important distinction between employees technical ability and capabilitiesTechniques to help keep people engaged in online experiencesThe importance of having moderators to facilitate customer engagement during online eventsReferenced on this episode:https://shadow.tech/CONNECT WITH SEE YOUR CITY:https://seeyour.city/https://www

Today we're joined by Kirsty Hulse, Founder of Roar Training. Kirsty is a former marketer, a speaker, an author and a stand-up comedian. She brings to the Internet Marketing Podcast a unique perspective on how business can incorporate humour to improve leadership, communication and creativity.In this episode we discuss:What we can learn from comedians about brevity in communicationScenarios where humour can help you deliver important messagesWhat 'stacking' is and how it can impact communicationHow self-deprecation can create an environment that brings people togetherUsing stand-up practices and building self-confidenceReferenced on this episode:[Book] Be a Great Stand-Up by Logan Murray: https://amzn.to/380roIA[Book] The Big Book of Creativity games by Robert Epstein: https://amzn.to/2LbEB8bCONNECT WITH KIRSTY / ROAR TRAINING:https://www.kirstyhulse.com/https://www.linkedin.com/in/kirsty-hulse-01337a1b/https://twitter.com/Kirsty_Hulsehttps://www.instagram.com/kirstyhulse/https://roar.training/CONNECT WITH SC

Happy Holidays everyone! In this episode, Alex Price, Founder of 93Digital, joins us to discuss conversion insights, techniques and considerations when building B2B websites.In this episode we discuss:How and why Alex ended up working in the niche space of B2B WordPress design and developmentHow Alex manages the balance of creativity and commercial balance within his design and development teamsHow setting client expectations on how to give feedback can improve end resultsThe major differences between B2C and B2B websitesThe role of customer journey mapping in B2B website buildingWhy hiding pricing information on your B2B website might not be such a good ideaReferenced on this episode:https://wpengine.co.uk/https://www.cloudflare.com/https://yoast.com/wordpress/plugins/seo/https://rankmath.com/https://www.gravityforms.com/https://www.drift.com/https://segment.com/2021 Logo Design video: https://www.youtube.com/watch?v=q_O5fpBs5C8&feature=youtu.behttps://www.mitie.com/https://kadence.com/CONNECT WITH ALEX

Note: Apologises for the audio quality in this episode, I hit a few technical problems prior to recording and so we had to switch to using Zoom for this particular episode recording. Zoom's not ideal for optimal audio for podcasts, but I think this episode still came out well and David touched on many fascinating insights from the world of high performance coaching.In this episode we discuss:David's experience and lessons in transforming into the career of coachingDavid's recommendations on finding the 'best' coach for youThe important differences between coaching and therapyCommon distractions for business owners and CEOs and how to overcome themDavid's #1 tip for business owners and CEOs to help improve focusWhether or not David think it's still possible to take control of our declining attention spansCONNECT WITH DAVID / Focus.CEODavid's gift basket for our listeners can be found at: https://focus.ceo/gift2/David's website: https://focus.ceo/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.l

In this week's episode, we're joined by Kasia Borowska, Managing Director at Brainpool AI.Brainpool is an artificial intelligence consultancy specialising in developing bespoke AI solutions for business.They use their researchers creating cutting-edge AI algorithms and to develop and implement bespoke AI solutions for businesses.Kasia comes from a background that includes mathematics, cognitive science and marketing and joins us today to discuss applications of AI in marketing.In this episode we discuss:The difference between AI and MLThe pros and cons of using AI for personalisationHow AI is being used in the space of content productionWhy PPC might be the channel most impacted by AI in the futureKasia's hopes for the application of AI in marketing in the futureCONNECT WITH KASIA / Brainpool AIhttps://brainpool.ai/https://www.linkedin.com/company/brainpool-ltd/https://twitter.com/brainpoolaihttps://www.facebook.com/brainpoolai/https://www.linkedin.com/in/kasia-borowska-79a82147/CONNECT WITH SCOTT:scott.colen

Today we're joined by Tom Libelt, Founder of We Market Online Courses and host of the podcast Smart Brand Marketing.In today's episode we discuss:The marketing limitations of online course platformTom's recommended software for building your own landing page and checkout processesWhy you might need to give some thought to launching your course on UdemyAd copy principles that work best when marketing online coursesEvergreen trends and principles to follow in the world of online coursesCONNECT WITH TOM:https://smartbrandmarketing.com/https://wemarketonlinecourses.comREFERENCED ON THIS EPISODE:Scott's episode with Tom on 'The Advertising Hour' podcast: https://pod.co/the-advertising-hour/11-breaking-bread-ribs-and-100-dollar-bills-w-tom-libelt-founder-of-we-market-online-courses ConvertKit: https://convertkit.com/ ThriveCart: https://thrivecart.com/ Zapier: https://zapier.com/ Project Management Triangle: https://en.wikipedia.org/wiki/Project_management_triangleCONNECT WITH SCOTT:scott.colenutt@sitevisibility.co

Today we're joined by Saksham Sharda, Creative Director at Outgrow.co.In today's episode we discuss:What no-code means and what has triggered the rise in the no-code communityHow Buzzfeed built their brand through interactive quizzesThe perfect number of questions to ask in an online quizWhy quizzes capture our attention in the age of misinformationCONNECT WITH SAKSHAM/OUTGROW.CO:https://outgrow.co/https://www.linkedin.com/in/saksham-sharda-outgrowco/https://twitter.com/outgrowcohttps://www.facebook.com/OutgrowCoREFERENCED ON THIS EPISODE:Claim an extended 30 day free trial AND 20% off of an Outgrow.co annual plan by visiting: https://www.outgrow.co/sitevisibilityCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest recommendations, and

Today we're joined by Kevin Urrutia, Co-Founder and CEO of Voy Media to discuss how you can simplify your marketing for faster growth. In today's episode we discuss:Lessons from Kevin's transition as a developer in Silicon Valley to becoming an entrepreneur in New YorkHow keyword research can help you understand product demand (and how Kevin took advantage of this to build his home cleaning company, Maid Sailors)Resources that can help you stay on top of the latest business and marketing trendsKevin's first-hand experience of capitalising on first-mover advantage, gaining huge amounts of traffic from early adoption of local SEO techniquesCONNECT WITH KEVIN:kevin@voymedia.comhttps://voymedia.com/https://twitter.com/danestREFERENCED ON THIS EPISODE:https://www.mint.com/https://www.zaarly.com/https://www.semrush.com/https://ahrefs.com/https://maidsailors.com/https://chestertravels.com/https://www.producthunt.com/https://news.ycombinator.com/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.lin

Ever wonder why your emails end up in a junk folder? Want to craft irresistibly clickable subject lines? Fancy learning one simple technique you can use to make more money from your email lists? Then this episode is for you.Today we're joined by Emily McGuire, Owner of the email marketing agency, Flourish & Grit.In today's episode we discuss:Beneficial skills for the modern email marketerThe right (and wrong) ways to take advantage of personalisationSubject line techniques that drive open rates without misleading your subscribersHow reframing your mailouts as an email series' could be the key in unlocking revenue within your email listCompanies that can inspire you with their email marketing effortsCONNECT WITH EMILY / FLOURISH & GRIT:https://www.flourishgrit.com/https://www.linkedin.com/in/mcguireemily/ REFERENCED ON THIS EPISODE:https://www.klaviyo.com/https://www.activecampaign.com/https://glockapps.com/ https://www.shinesty.com/ https://www.target.com/ https://www.thereformation.com/ https://helpw

This week we welcome to the podcast Janene Liston, a.k.a The Pricing Lady. Janene discovered her passion for pricing after an early career that saw her as an engineer, before venturing into marketing and product management.Since 2014 Janene has been working independently as 'The Pricing Lady', supporting small business in Europe become more confident in their pricing.In this episode she shares some of her most important pricing lessons with our listeners.In today's episode we discuss:Why price is only important in the context of valueAvoiding the trap of pricing based on your competitionHow to respond when a client or prospect says 'that's too expensive'Why you should avoid using the word 'costs' in pitches and the better alternativesThe importance of tiered pricing and how it can help frame your value and move your prospect towards making a decisionHow reframing rejections and objections may help you overcome fear during pitchesHow meditation and mindfulness can support improved confidence in pricing and neg

I had no idea before this episode that 'egaming' used to be the name that PR departments gave to 'gambling'. How things have changed! Or have they...In my experience, the gambling world has often felt isolated from the rest of the marketing industry. I've never really been too sure why that is. Maybe it has something to do with legacy and lifestyle associated with gambling? Perhaps it simply has something to do with geography and the tax havens from which several gambling companies operate? Could it simply be that the marketers in this space choose to keep a low profile?I've always known that marketers in the gambling industry have to play by a different set of rules. They are under much greater scrutiny and have in-game limitations than most marketers. I feel like there's a lot we can learn from marketers in gambling about strategic prioritisation, user behaviour and resourcefulness.That's why I was so pleased to get to spend time with Fintan Costello, Managing Director of Finder Media and bonusfinder.comIn

I have no idea what people know about me and what people don't. I've pretty much giving up caring about most aspects of my privacy because it largely feels outside of my control. Perhaps this is laziness, perhaps this is acceptance, perhaps this is freedom. I really am not sure. I remember hearing, I think it was from John McAfee, that I should expect that at any given time there are at least 5 people watching me through the camera in my phone. I heard this maybe 5 years ago and so I assume at this point at least one of them has broadcast me at my very worst to parts unknown.Maybe you're the same as me and don't know whether you should care about your privacy or not. It's the strangest thing that we're all targets but we'll never know the faces of our attackers. We need help and that's where Dr. Eric Cole comes in. Dr Eric Cole has over 30 years of cybersecurity experience and has worked in this field for companies including the CIA, McAfee and Lockheed Martin. He's the leader of the cyber defenders. In today

How do you know the right questions to ask to get the best survey responses?What's an ideal sample size for collecting survey data?How do you ensure the data you're collecting from surveys is credible?Surveys can be one of the best ways to identify thoughts, feelings, trends and topics that are critical to our business and marketing efforts. There are, however, many pitfalls in the process that can prevent you from gleaning useful and actionable insight from survey data.We must proceed with care and thoroughness and we have someone who can help!Joining me today on the podcast is Michele Linn, Co-Founder and Head of Strategy at Mantis Research. Michele helps us answer the questions above and shares her knowledge on 'How To Create and Publish Survey-Based Research'.CONNECT WITH MICHELE / MANTIS RESEARCH:https://mantisresearch.com/https://twitter.com/michelelinnhttps://www.linkedin.com/in/michelelinn/REFERENCED ON THIS EPISODE:https://contentmarketinginstitute.com/wp-content/uploads/2019/10/2020_B2B_Research_Fin

In today's episode, we're joined by Lilach Bullock, blogger, content marketing expert and speaker. Lilach has extensive experience in all aspects of content production and copywriting and probably cast her eyes over hundreds or thousands of content briefs during her career. This makes her the perfect person to join us in discussing the topic of 'How To Create a Killer Content Brief'.In today's episode we discuss:Practical tips for creating robust content briefsThe importance of having a defined goal for everything you produceHow vagueness or vanity can impact content briefingThe differences in content production and copywritingThe role copywriters play in turning ideas and visions into defined briefsCONNECT WITH LILACH:https://www.lilachbullock.com/https://twitter.com/lilachbullockhttps://www.facebook.com/lilachbullockbiz/lilachbullock@gmail.com CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www

This episode is not sponsored by Wistia.... but it may as well be. Rachel (our Digital Marketing Manager at SiteVisibility) loves Wistia and we reference them throughout this episode as a business that we think does an excellent job of brand affinity marketing.I'd heard the phrase 'brand affinity marketing' sneak more frequently into Rachel's vocabulary and as it's something I've not stumbled upon before, I figured the best place to learn about the topic was right here on our podcast with you all.In today's episode, Rachel and I discuss:What brand affinity marketing isHow brand affinity marketing is different from brand advocacyRachel's favourite examples of brand affinity marketing from companies and campaignsHow to achieve brand affinityWhy you might need to look beyond your marketing team to achieve brand affinityResources to help you get started with brand affinity marketingDISCUSSED ON THIS EPISODE:https://wistia.com/series/one-ten-one-hundredhttps://www.thisgirlcan.co.ukhttps://www.youtube.com/watch/?v=

Right now, marketing budgets are being heavily scrutinised. Probably more than ever.Is now the right time to cut marketing budget or should marketing be the very last area within your business that you should look to reduce costs?Matthew Woodward is not fence-sitting on this topic and he joined me on this podcast to explain why he feels so strongly about why he feels businesses shouldn't be cutting marketing budgets at this time.In addition to sharing his rationale, Matthew also shares plenty of useful tips on how to ensure you're utilising your marketing budget effectively.In today's episode we discuss:Matt's thoughts on why now is a bad time to cut marketing budgetsCost-effective ways to make SEO marketing budgets go furtherThe most common oversights when marketers are calculating their SEO budgetsCONNECT WITH MATT:https://www.matthewwoodward.co.uk/https://www.linkedin.com/in/matthewwoodwarduk/ DISCUSSED ON THIS EPISODE:https://www.matthewwoodward.co.uk/seo/case-studies/14x-search-traffic/ CONNECT WITH SCOT

In this week’s episode, we’re joined by Paul Rogers, Founder of Vervaunt, to discuss the Pros and Cons of Shopify for SMEs (plus lots of bonus tips and advice from Paul on the ever-changing world of eCommerce and re-platforming!)In this episode we discuss:Considerations businesses need to make when re-platforming, particularly when moving to Shopify from another platformHow Shopify developed into the world's leading eCommerce platformThe Pros and Cons of Shopify for SMEsThird-party Shopify integrations for marketersEmerging eCommerce software to enhance (or rival!) ShopifyCONNECT WITH PAUL / VERVAUNThttps://www.linkedin.com/in/paulnrogers/ https://paulnrogers.com/https://vervaunt.com/ https://twitter.com/vervaunthttps://www.instagram.com/vervaunt/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibility https://twitter.com/sitevisibility ht

In this week's episode, we're joined by Rob Watson of Freewheeling to discuss the big changes in Google Shopping that are being rolled out in 2020.In this episode we discuss:Google Shopping feed changes coming into place this year and what it means for advertisersHow to take advantage of this new free offering from GoogleWhy Google are making these changesThe most important elements to optimise within Google Shopping FeedsCONNECT WITH ROB / FREEWHEELINGhttps://www.linkedin.com/in/robpwatson/rob@freewheelingtraffic.coCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest recommendations and feedback email marketing@sitevisibility.com See acast.com/privacy for privacy and opt-out information.

It's fascinating how fast user behaviour changes in eCommerce. The hottest new eCommerce idea can rapidly develop from being a 'nice-to-have' feature that differentiates you from competitors, to the standard that all customers expect. Over the last decade we've seen the growth of mobile commerce, a host of new delivery options, hundreds of new payment options and a new worlds born through virtual and augmented reality.eCommerce consultant Luke Carthy spends a lot of his time analysing the world of online retail and helping eCommerce companies grow. He is the perfect guest to join us on the topic of 'eCommerce Features and Functions that Users Find Irresistible'.In this episode we discuss:Recommendations for companies that in market-leading positions continually striving to maintain their competitive edgeeCommerce features that have moved from 'nice-to-haves' to expected by customersThe most engaging eCommerce features and functions in 2020New eCommerce software we think you'll loveCONNECT WITH LUKE: