Internet Marketing: Insider Tips And Advice For Online Marketing

l love copywriting. I love storytelling. There's nothing better in marketing than the wondrous moments where an individual or a company can turn their ambition, mission or vision into messaging that immediately helps you understand their story.I also know that it can be a really complex process. For some, the process of turning their goals into stories is natural and joyful and for others it's a painstaking source of frustration. There are also grey areas, such large corporations bursting with stories to tell but shackled by their own corporate governance.Today's episode is about how to surface your brand's story and joining me for this conversation was Melanie Deziel, Chief Content Officer at Storyfuel. Melanie empowers brands of all backgrounds to tell better stories and is the author of the book 'The Content Fuel Framework' which is designed to help you generate unlimited story ideas!In this episode we discuss:How to approach telling your story for the first timeQuestions you can ask of yourself and others

It's really challenging right now to be thinking about the future. What's beyond COVID-19 for our friends, family, our economy and our businesses?How can we start preparing for the unknown when there's so much uncertainty and when there's so much happening RIGHT NOW? We're having to plan and adapt simultaneously at a faster pace that perhaps ever before.Fortunately, there are people like Carl Fillery in the world to guide us. Carl is a partner at EMC Management Consultants and he joins us in this episode to provide his advice on how businesses can start their post-COVID-19 business planning.In today's episode, we discuss:How business owners in the UK can prepare for the end of the government's job retention schemeWhy you may need to revisit your distribution strategyWhy customers might be willing to pay a little more for your products or servicesWhy customer loyalty is more important for the future than ever beforeWhy business owners should be chasing profit and not volumeCONNECT WITH CARL / EMC:https://www.e

THIS IS A SPONSORED EPISODE IN COLLABORATION WITH PI DATAMETRICS: https://www.pi-datametrics.com/In today's episode we're joined by Sophie Moule, Head of Marketing at Pi Datametrics.Sophie joins us to share a wealth of key insights from Pi Datametrics' report 'How Search Demand Has Changed in 2020'. You don't need the report to follow along during the episode, but if you do fancy following along and want access to the full, free 72-page report, you can download it here: https://www.pi-datametrics.com/market-analysis-reports/search-demand/In this report, you'll discover:Which categories are growing due to Covid-19?The most searched terms throughout 2020The highest growth terms throughout 2020Who are the top players across the categoriesWhat did we ask about the most searched terms?The most searched brand namesThe report features search insights across the following categories (those in bold are the categories we selected for discussion in this episode!):Health & householdFitness equipment & classesHome

I don't know a whole lot about Gen Z. Sometimes I think perhaps I do, and then I see something trending on social media that I don't recognise and I'm reminded that I'm just a millennial who knows nothing.For longevity in business, you have to evolve. You have to understand what's meaningful to the next generation.That's why I needed to speak to Jay & Cat.Jay & Cat crowdsource insights from a network of Gen Z consultants to help inform the future of businesses like the NFL, Stella McCartney and Viktrs. Not only are they helping businesses to evolve in a way that meaningful to the next generation, they are given Gen Z a platform to speak up and share their voices and ideas so that they can continue to shape the future according the values that are important to them.Imagen is a fascinating business and so it made Jay & Cat the perfect people to speak to about the trends they're finding through their research with Gen Z.In today's episode we cover:Why it's important to engage Gen Z at the beginning o

We've covered several aspects of migration historically on our podcast, but never from the perspective of one of our clients.This is why I'm so pleased that in today's episode we're able to bring you the thoughts of Jamie Watson, SEO Marketing Manager at Dunelm. Jamie is joined by our Senior SEO Analyst from SiteVisibility, Marcos Alvarez Martin.When Dunelm first partnered with us, they weren't far removed from having suffered the results of a poor migration. Jamie touches on this at the beginning of this episiode as he explains just how important it was to get things right when their second migration in four years was looming on the horizon.Breaking down a migration that spanned almost two years, Jamie and Marcos share:The roles of agencies/clients during a migrationThe role of trust in a successful migrationDifferences in the metrics that are monitored by clients and agenciesGo-to tools for technical SEO monitoringHow to encourage and consider cross-department workingThe standout feeling for me in this epis

When I read about Matt Clark's 'Rainmaker' system, I was both curious and pessimistic in equal measure. I'm already familiar with the book, 'How To Become a Rainmaker' and thought that there might be some connection between the lessons in the book and what Matt is teaching.Though I was to find there is no direct link between the book from Jeffrey Fox and Matt Clark's coaching system, they both do have one thing in common - they're designed to help businesses generate leads!Matt's system with The Virtual Edge is specifically designed to help businesses 'Get 2 To 5 High-Value Leads Everyday Without Ads'. That seemed pretty intriguing to me and so Matt and I broke down the system in more detail on this episode.In addition to learning the structure of Matt's 'Rainmaker' system, we also discuss:Why it's important to become comfortable in the organic side of LinkedIn before starting your automation journeyWhy business owners need to take personal responsibility for marketing on LinkedInThe role of LinkedIn 'pick-up

Back in May I was fortunate enough to interview Rand Fishkin on this podcast. When I first heard about SEO, Rand and Moz were my initial go-tos for all things SEO. I know this is the case for a lot of marketers who entered the industry in the last decade and a half.The same can be said for today's guest, Joe Pulizzi, in respect to content marketing.Joe Pulizzi is the Founder of the Content Marketing Institute and coined the phrase 'content marketing'. He spent 11 years at Content Marketing Institute, selling the company in 2016.So what's Joe been doing since 2016? We explore what Joe has been focusing on over the last few years in the podcast as I look to uncover what it is that keeps him in love with content marketing.In today's episode we explore:Joe's tips on how to keep inspired and creativeCharacteristics of great content marketersThe unusual but highly effective way that Joe decided to market his first fiction novelThe content marketing trend that Joe is most excited aboutI loved speaking with Joe. His

It's been a while since we discussed link building on the podcast and so we thought Alex Tachalova, who specialises in link building and online PR, would be the perfect guest to discuss the topic.Alex is the Founder of Digital Olympus, an agency that specialises in relationship-based link building and they are also the hosts of a hugely popular European marketing conference.In today's episode we explore:Alex's position on paying for linksOverlooked prerequisites of great link buildingWhat you can add to your content to make it more linkableHow to maximise your chances of securing links by finding the right people to talk toCONNECT WITH ALEX TACHALOVA / DIGITAL OLYMPUS:https://alextachalova.com/https://twitter.com/alextachalovahttps://digitalolympus.net/CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://twitter.com/sitevisibilitygrow@sitevisibility.com CONNECT WITH SCOTT:https://www.linkedin.com/in/scottcolenutt/scott.colenutt@sitevisibility.com  See acast.com/privacy for priva

Podcasting is going through another boom right now, and right at the centre of that boom is James Mulvany, Founder of one of the world's leading podcast hosts, podcast.co, and serial podcaster.James has spent a life in audio that has included him launching Radio.co (for creating online radio stations), Podcast.co (podcast hosting and production) and most recently, MatchMaker.fm (connecting podcast hosts with guests and vice versa).This appearance from James was part of his '30 podcasts in 30 days' tour. I also had the pleasure of interviewing him over on my podcast 'The Advertising Hour' where we discussed 'Lessons from a Life in Podcasting'.With so many people getting into podcasts right now, I wanted to help break down the common obstacles in podcasting with James to help our listeners launch their first podcasts or perhaps improve an existing one. In this episode you'll learn:How podcasts tours can help you promote a product, service or just get you unstuckHow to generate topic ideas for your podcastT

A few episodes ago we mentioned that we have a goal with our podcast of bringing your more insider tips and advice from our team at SiteVisibility and today, we're pleased to be able to do just that.Our guest today is Marcos Alvarez Martin, Senior SEO Analyst here at SiteVisibility as well as BrightonSEO trainer.Marcos has worked at SiteVisibility for over 4 years but just over a year ago he made a permanent move back to Tenerife and now works with us as a fully remote employee.The circumstances in respect to the COVID-19 pandemic mean that right now a lot of businesses are having to adapt to working remotely and face the reality that remote working provisions are likely going to be in place for some time to come.For that reason, we thought it would be useful to get Marcos on the podcast and describe from his perspective the benefits and struggles of life as a remote marketer.We touch on topics including:Why Marcos decided to head home and how he approached the topic of remote working with us at SiteVisibilit

On this week's episode of the Internet Marketing Podcast, Andy is joined by Olaf Gueldner, CMO at Goodwood, the world’s leading sporting estate situated in West Sussex, to discuss his tips for how you can build your brand.On the show you'll learn:How to shift focus from a physical operator to become a digital media giant?The lessons learnt from bringing services in-houseWhy your audience is King, but content is everythingWhy it's so important to for businesses to understand their audience Why measurement is so important "If you can’t measure it then you can’t improve it!"Plus, Olaf provides his top tip for the audience.If you'd like to connect with Olaf, you can do so on LinkedIn here and you can also find out about Goodwood's media business here.To connect with SiteVisibility:https://www.sitevisibility.co.uk/https://twitter.com/SiteVisibility  See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Flo Powell, Managing Director at Midnight Communications, to talk about the leisure industry during lockdown as well as their recent website migration for Arundel Castle.On the show you'll learn:Why leisure destinations or attractions should be continuing the conversation with their customers during lockdownWhy they need to be engaging with new customers at this timeSome of the lessons that other businesses can learn from Arundel CastleWhy video content is important when it comes to leisure industry marketingFlo's top 4 things that those working in the leisure industry should be looking at during lockdownPlus, Flo provides her top tip/key takeaway for the audience. If you'd like to connect with Flo, you can find her on Twitter here and on LinkedIn here. To connect with SiteVisibility:https://www.sitevisibility.co.uk/https://twitter.com/SiteVisibility  See acast.com/privacy for privacy and opt-out information.

In this week’s episode we’re joined by Fernando Angulo, Head of Communications at SEMRush. Fernando joins us to share his best tips on how to keep a remote team happy, healthy and productive. You’ll learn:  ·      The importance of discipline in remote workers staying organised·      How introducing a home schedule with your family/housemates can help you be more comfortable when working from home·      Why email marketing is particularly effective right now·      Software that can help improve team communication  To connect with Fernando / SEMRush visit the following: ·      https://www.semrush.com/·      https://www.linkedin.com/in/fernandoangulo/ To connect with SiteVisibility: ·      https://www.sitevisibility.co.uk/·      https://twit

Rand Fishkin has contributed an unfathomable amount to the marketing industry. He is a pioneer when it comes to marketing knowledge-share, product development and leadership....and in today's episode, I got to spend an hour one-on-one with him! As you'll hear, I used every last second of his time (sorry, Rand!)When I first was introduced to the practice of SEO around a decade ago, Rand was one of the first names I stumbled upon. His Whiteboard Friday sessions and 'Beginner's Guide to SEO' quickly became early staples in my SEO learning. I'm sure this is a case for so many of us that have entered the SEO industry over this last decade.Rand spent over 14 years at Moz before exiting in February of 2018. Since then, Rand and his co-founder Casey Henry have been building the brand new audience intelligence tool, SparkToro.I LOVE it. It's important to know that this isn't a sponsored episode (I suspect it might sound like it!), though Rand did provide me with a press-review account to help me prepare for this podca

Hello everyone, Scott Colenutt here. I'm your new host of the Internet Marketing Podcast! I'm delighted to be a part of this podcast's history and I'm excited in getting to know more about our audience, while continuing to explore some of the best minds in marketing for their insider tips and advice.Andy White has been an AMAZING host for a very long time, but we're planning on making some changes to the podcast, including:Ensuring we're giving you direct access to the most interesting personalities in marketingEnsuring we're covering the topics that YOU want coveredBringing you a wealth of insider tips and advice from our team at SiteVisibilityExperimenting with podcast lengths and formats so you're getting the information you want in the way that you want itI think we're long overdue some updated intro music. What do you think?Andy's still been recording episodes with us throughout May, so for the next month you'll likely to hear a mix of episodes hosted between Andy and I, before I take over permanently in

This week we're joined by Senior User Experience Consultant at Box UK, Becca Babajee-Pycroft.Becca shares her insights into how you can apply user-centred design techniques to digital marketing, including:The first steps marketers can take to a user-centred approachWhy user journey mapping should be completed before you start marketingThe importance in one to one feedback in the user testing processYou can connect with Becca and Box UK via the following:https://www.linkedin.com/in/beccabp/https://www.boxuk.com/https://www.linkedin.com/company/box-uk/https://twitter.com/  See acast.com/privacy for privacy and opt-out information.

In this week’s episode of the Internet Marketing Podcast we are joined by the Head of Creative at Crimtan, Luke Westland.Luke shares his thoughts and advice on:What lifecycle marketing is and how it's evolved through programmaticWhy marketers shouldn't worry about losing their jobs to programmatic advertisingThe specific programmatic formats used by Crimtan to drive conversionsYou can connect with Luke via Crimtan at:https://www.crimtan.com/https://twitter.com/Crimtanhttps://www.linkedin.com/company/crimtanhttps://www.instagram.com/crimtan_global/See ya next week!  See acast.com/privacy for privacy and opt-out information.

In this week’s episode of the Internet Marketing Podcast we are joined by Senior Media Consultant of Midnight Communications, Chris Hatherall.Chris shares with us his top tips on how we can more effectively communicate during a crisis, including thoughts on:How social media may be forcing politicians to communicate in new waysThe best way to handle questions that you can't answerThe role on empathy in effective communicationHow more frequent communication could help to increase your audience engagement at this timeYou can connect with Chris via Midnight Communications at https://www.midnight.co.uk/ or https://twitter.com/MidnightComs.  See acast.com/privacy for privacy and opt-out information.

In this week's episode of the Internet Marketing Podcast we are joined by CEO of Spartan Media, Jeremy Knauff.Jeremy breaks down how to approach website friendly, with reminders and tips on:Why we need to de-prioritise our own assumptions on website friendlinessHow user testing is fundamental to the process of making your website user friendlyHow website speed directly impacts your bottom lineThe role of video in attracting the right customersWhy companies that focus on multi-channel marketing will dominate in 2020As his #1 tip, Jeremy reminds us that adaptability should be top of mind for us all to be successful in marketing this year.You can connect with Jeremy via:Spartan Media: https://spartanmedia.com/Jeremy's LinkedIn: https://www.linkedin.com/in/jeremyknauffJeremy's Twitter: https://twitter.com/jeremyknauff?lang=enOr catch his regular contributions to Search Engine Journal at: https://www.searchenginejournal.com/author/jeremy-knauff/  See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Carlos Gil, Entrepreneur, Keynote Speaker, Author, Social Media Consultant, Brand Storyteller & owner of Gil Media to talk about social media marketing and how you can make it work for you in 2020. On the show you'll learn:How you can stand out in the sea of contentWhy Carlos believes influencer marketing is lazy, inauthentic and in some cases, ineffectiveWhy you should consider leveraging your customers instead of influencersWhy personal marketing is likely to replace the one to many approachWhy you should be considering private messaging groups on WhatsApp and SlackHow you can use Twitter & Instagram as search engines to find customersWhy personal branding is even more important in the current Coronavirus world                   Plus, Carlos provides his top tip when it comes to Social Media marketing in 2020. If you'd like t