Real Estate Training - The 4x Formula

Today we are hearing from Don Stevens – We are going to learn How we create a Digital Presence to your Market place to not only create that human approach but he talks about how he has actually found a way to help Real Estate agents with Reputation Management. We all know that we are now living in a Review society….how do we maximize that new trend and position ourselves in today’s marketplace. Book on Amazon - https://www.amazon.com/Digital-Marketing-Real-Estate-Agents-ebook/dp/B0883HDW22/ Twitter - @DonStevens LinkedIN: https://www.linkedin.com/in/fingerlakes/ Website: https://www.fingerlakescopywriting.com/

What is going on everyone! Welcome back to 4X formula Radio a place for Real Estate agents thrive! So glad you are here today for another fantastic interview. Today we are going to talk about how you can get listings from social media marketing. We are going to talk to Jeremie Nadon – founder of - https://thelistingsagency.com/. He built his first website when he was 9 years old!

Ken Cruz created Humanize Branding with the goal of helping real estate professionals humanize their digital marketing. Allowing them to showcase the value they bring to their market. His experience and passion, matched with his in-depth knowledge of real estate, has allowed him to study the process of consumer selection and precisely pin-point how agents can make the most out of their online presence. HumanizemyBrand.com

Today's interview with Cynthia Schmidt, Landlord Investor to Twitter Master.

I am so excited to be able to bring to you a conversation with Randy Dyck. If you have been in the ReMax system at all you would have heard of him. He has been a top producing agent since his first year, into the Real Estate industry - get this – 28 years ago!

In 1954, Roger Bannister at the age of 25, broke the 4 minute mile record. It was a concrete belief at the time, that a human being, simply, could not run a mile under 4 minutes. It was a widely held belief, that, It just could not be done.

We had a little over 300 Licensed Professionals in our Board area and I was watching between 50 to 60 sales go through per month.  That was it.  1 deal per month per every 6 agents!  That means that 5 out of every 6 agents were not doing any deals at all.  When I took over the office, I had 22 Agents in the office.  4 were on my team and I had a full time assistant just for my team and I was loaded up with over 30 listings.  The office was averaging 6 to 8 deals a month during that time and I was doing 50% of that volume.

Today we are going to talk about a quote from Walter Payton. Here it is: “When you’re good at something, you’ll tell everyone. When you’re great at something, they’ll tell you”. For those of you who don’t know who Walter Payton is, well, he was a great NFL football player. He was a fantastic running back. But it didn’t seem like he should be a great running back. He had this strange running style.

. There is a “weight” that has to be achieved and that is your concentrated effort. Balance doesn’t just happen. Do you know what I mean? Picture a scale. One end of the scale is already weighted down. Something has to be put on this side in order to get the other side to rise. This is the Energy, Money and Time. That has to be loaded on, in order to make that happen. Here is another visual. I call it the LIFT OFF.

Ok real quick, At the time of filming this video, we are in the middle of a CoronaVirus Pandemic so it seems to be more applicable today for everyone but my hope is that you implement this tactic into your life and make it a new habit so that when all of this is over you will be starting from a different platform. The danger in this whole thing is that we end up creating new habits that will actually work against us. Does that make sense?

“Develop Success from Failures. Discouragement and Failure are two of the surest stepping-stones to success.” Now with that new understanding - here’s the punchline – there are no set backs. No such thing. Everything is a stepping stone. Everything. Every Experience.

The difference between “making a living” and “success”. The thought or idea, of being “successful” had never really entered my mind. I just never considered it. That was for other people with more advantages than me. Does that make sense? But I think that is when the seed was planted. I earned more money than I had ever earned in my life in that month.

Today’s Quote is from one of the most revered success mindset influencers of all time – Jim Rohn. “Successful people do what unsuccessful people are not willing to do. Don’t wish it were easier, wish you were better.”I am not going to spend time defining what success is. You can decide what success is to you.

Listings. Get Listings. Having a listing inventory is absolutely critical to your business success. Absolutely. It is crucial to your business building and it is crucial to your business plan. Most people agree with this and I don’t think that I need to spend any more time convincing you that you need to maintain a healthy listing inventory. Gary Keller in his book Millionaire Agent teaches about the 3 L’s. Leads, Listings and Leverage. I agree...

I am going to assume that you want to make more than $100,000 per year and you want to be one of the most trusted professionals in your market area. Let’s Flip those stats ok? Together. Can I make that assumption? Money and Income is important but to create consistency is the key. As long as you are...

Be a sponge. Hmmm. That’s sounds weird doesn’t it. Well here is where the idea came from. I ran across something in my desk the other day. Back in 2007, one of my agents, had a son who was an artist and one of my other agents had a client who wrote a childrens' book. It turned out that...

You can search a lot of these topics on Youtube and these people have a lot of followers.  I am blown away at their commitment to these activities to be honest.  Here’s the thing.  The National Association of REAL ESTATE tells me that 20% of the licensees practicing real estate right now are new...

Be a sponge. Hmmm. That’s sounds weird doesn’t it. Well here is where the idea came from. I ran across something in my desk the other day. Back in 2007, one of my agents, had a son who was an artist and one of my other agents had a client who wrote a childrens' book. It turned out that...

How do you create allys out of your competition? What a crazy question huh? When you think about it, how many industries out there will think of it as an advantage to align with their competition to increase their business effectiveness? Interesting isn’t it...

I admit, that there are some years that are hotter than others. Its true. It does happen. But what if, that was just bonus. Your Goals that you set out to achieve should be taking care of all aspects of “Why” you are setting the goals, in the first place. Right. That is how it should be. In the “regular markets” ...