The Pro Organizer Studio Podcast

This is the second epsiode in our 2 part series with Rachel Rosenthal, a professional organizer in Washington DC who has used the media to propel her business to serve over 8000 clients. In this ep we get down to business learning how to pitch potential outlets like TV, podcasts, and print media to grow your organizing business.  LINKS FOR LISTENERS Use code POS for Rachel's course The Power of Press for $100 off: https://rachelrosenthal.co/online-courses Learn more about Rachel's organizing business, Rachel & Company: https://rachelrosenthal.co Connect with me at Pro Organizer Studio: hello@proorganizerstudio.com  

Today we are demystifying the process of putting your organizing business out in the world by doing press--print, TV, online, podcasts and more! Rachel Rosenthal, who has served over 8000 clients in her Washington, DC organizing business Rachel & Company, has skyrocketed her client list by actively participating in press opportunities.  LINKS FOR LISTENERS: Learn more about Rachel and her business Rachel & Company: CLICK HERE Rachel's course The Power of Press Playbook: CLICK HERE Connect with Melissa and Pro Organizer Studio: CLICK HERE

For the last couple of years, instead of New Year's Resolutions or large scale yearly goals, I have picked a word of the year. I pick one word at the start of the year and then I use that as my guiding light, my North Star for the year. So over the holidays, I spent time reflecting and thinking and trying to decide what that word was, that magical word that was going to guide me through the year for my businesses, and for Pro Organizer Studio. Today's podcast brings you the word of the year--and why I picked it! 

We got a great question this week about what qualified business expenses organizers should think about, so here's a mini-sode for you! 

We continue our conversation with Julia, an SEO expert for professional organizers! If you haven't listened to part 1 yet, bump back one episode because there is AWESOME stuff there! LINKS FOR LISTENERS: Julia's website: https://juliareneeconsulting.com Julia's Instagram: https://www.instagram.com/juliareneeconsulting/ Julia's Pinterest: https://www.pinterest.com/juliareneeconsulting/ Join Inspired Organizer: CLICK HERE Join our $19 Google Business Profile course UNTIL DEC 31: CLICK HERE   Additional info: Julia is an SEO and Pinterest Consultant for creative small businesses at Julia Renee Consulting and is the first SEO professor at Drexel University. Her goal is to make SEO and Pinterest strategies approachable and easy to implement for all small businesses so they can reach their ideal clients organically. She lives in Philadelphia with her Siberian Husky sidekick, her husband, and her baby daughter, and on the side, she runs a travel photography site and experiments with spicy recipes in the kitchen.

The #1 question I get as a coach for organizers is, "How can clients find me?" SEO is one answer to this question! This is a 2 part series with an expert for professional organizers, Julia of Julia Renee Consulting--and it is FULLLLL of gems for you!  LINKS FOR LISTENERS: Julia's website: https://juliareneeconsulting.com Julia's Instagram: https://www.instagram.com/juliareneeconsulting/ Julia's Pinterest: https://www.pinterest.com/juliareneeconsulting/ Join Inspired Organizer: CLICK HERE Join our $19 Google Business Profile course UNTIL DEC 31: CLICK HERE   Additional info: Julia is an SEO and Pinterest Consultant for creative small businesses at Julia Renee Consulting and is the first SEO professor at Drexel University. Her goal is to make SEO and Pinterest strategies approachable and easy to implement for all small businesses so they can reach their ideal clients organically. She lives in Philadelphia with her Siberian Husky sidekick, her husband, and her baby daughter, and on the side, she runs a travel

How is it December already? Let me help you think about the new year AND get your business ready for what's next.  JOIN THE GOOGLE BUSINESS PROFILE GROUP: https://www.inspiredorganizer.com/offers/3Z8pbxvc

There are 99,000 Google searches EVERY SECOND. Are you taking advantage of those?  LINK TO JOIN OUR GOOGLE BUSINESS COURSE: https://www.inspiredorganizer.com/offers/3Z8pbxvc

Welcome to part 2 of our recent live pod taping at the How To Summit! Thank you again to Brandie and Ryan of Home+Sort for hosting such an awesome event! I can't wait to be there next year!  LINKS FOR LISTENERS: Information on Inspired Organizer: click HERE email Melissa: hello@proorganizerstudio.com PANELISTS: Ria Safford | Riorganize | @riorganize Ashley Murphy + Marissa Hagmeyer | NEAT Method | @neatmethod Mindy Godding | President of NAPO | Abundance Organizing | @abundanceorganizing Ashley Jones Hatcher | Travel & lifestyle expert | @ashleyjoneshatcher Get in touch with us! Email us at hello@proorganizerstudio.com Follow How To Summit HERE Sign up for info on next year's summit: howtosummit.org      

Welcome to our first ever live podcast recording! The How To Summit was an amazing two days of learning and community and fun, and the last day we hit record on a fab panel of organizers answering a grab bag of my questions.  The panelists: Ria Safford | Riorganize | @riorganize Ashley Murphy + Marissa Hagmeyer | NEAT Method | @neatmethod Mindy Godding | President of NAPO | Abundance Organizing | @abundanceorganizing Ashley Jones Hatcher | Travel & lifestyle expert | @ashleyjoneshatcher LINKS FOR LISTENERS Get in touch with us! Email us at hello@proorganizerstudio.com Follow How To Summit HERE Sign up for info on next year's summit: howtosummit.org Inspired Organizer information: inspiredorganizer.com  

After I posted the epsiode about scams/scammy things we encounter in our organizing businesses, I got so many emails/messages from people who had examples or things that I forgot about, I wanted to add a second podcast to make sure you're staying away from the messes that can be created. Today's episode talks about "partnerships", more details on bad advertising decisions, and lots of other scammy or super scammy things that can happen to organizers. 

As professional organizing entrepreneurs, unfortunately one thing we have to watch out for are straight up scams at the worst, and things that are sketchy and unhelpful opportunities at the least. I want you to have a healthy level of skepticism for opportunities that come your way--and today I am talking about some specifics on things to be on the lookout for!  Timestamps:1:00 It's ok to be a little cynical in your professional organizing business to find scams 4:00 Listen to your gut to avoid being preyed upon by scammers 7:00 Scams camouflaged as "opportunities" 10:00 Pay to Play options 14:00 Ask a lot of questions before you hire a coach or other business 15:30 Moving scam to avoid 19:00 I don't want you to have regrets! LINKS FOR LISTENERS: Learn more about our Inspired Organizer program: www.inspiredorganizer.com  Our 24/7 on demand workshop, The Pro Organizer's Profit Plan: www.poroadmap.com PARTIAL TRANSCRIPT:  Hey, pro organizers, it's your podcast host, Melissa. And of course, just right as I press

It's OCTOBER and for me, it's a month when I feel SUPER motivated and excited to dig in to my business. I'm giving you some ideas of what an October business to-do list looks like, and some ideas of things you can focus on.  Here are some bullet points to remind you what's in the podcast!  I would love for you to be a part of our Inspired Organizer® program and community. Join 800+ other organizers around the world in our awesome family.  Join us or get more details HERE! HONEYBOOK COURSE $149  https://www.inspiredorganizer.com/offers/7yd3LKFq OCTOBER ideas: Seasonal wardrobe switch outs Get ready for holiday entertaining before the crazy starts Organize Halloween decor Kid focus: school has started, is paperwork out of control already? I got you! Concentrate on ONE thing that you've been avoiding...what are you putting off in your business?  Habit development: what are some business habits you need to develop or work on?  Thinking about raising your prices, but haven't done it yet?  Time to build a team, o

I'm thrilled to introduce you to our Inspired Organizer® member Bethany, who is living out her "Disney job" dream of being a closet designer at The Container Store! 

Today is a great day to raise your prices.  Yeah--I'm talking to you! 

Brandie and Ryan of Home+Sort and the How To: Summit are back with SO MUCH GOODNESS. We are chatting about so many things, including clients being liars (we'll explain!), being passionate about your business and what kinds of conversations that leads to--and so much more. I can't wait for you to hear all the great things we get into.  Our Organizing Essentials program closes 8/25--CLICK HERE to join us! LINKS FOR LISTENERS: Information on the How To: Summit CLICK HERE Check out Home+Sort on IG: CLICK HERE  

This is a can't miss episode of the pod with Brandie & Ryan, who are the reason we are all so excited to go to the How:To Summit 9/21-9/22 in Ohio.  LINKS FOR LISTENERS: Info + tickets for How:To Summit CLICK HERE Follow for summit information: CLICK HERE Register to join Pro Organizer Studio: Organizing Essentials closing soon: CLICK HERE

Our last episode on your August to-do list generated some questions--answering a couple of them for you!  I would love for you to join our Organizing Essentials program--details are here on how to join! https://www.inspiredorganizer.com/offers/uYMgvH4F

It's August and I'm giving you a to-do list for your organizing business! This is a great time of the year to focus on one of the most central clients to a lot of organizers--moms--and I'm giving you a few things you can tackle in your business to try to get that calendar FULL of organizing sessions.  Here is a recap of the items discussed in the podcast with timestamps for you to listen: 4:00 Two functional tasks to automate and plan for the entire month app links-- Google Business Profile autopost software | Planoly for social posting 8:30 Strategic moves for your organizing business for August: 10:00 Texting targeted past clients  12:00 Reminding clients about refresh/maintenance packages 13:00 Back to School newsletter 14:00 Lead Magnet --change theme 15:45 Blog post 17:00 Moms group strategy Related podcasts to check out: Episode 145, Five Mile Famous; Episode 147, Using AI, Epsiodes 117 + 118 Class Keeper app with Denise Albright If you have any questions, please email me at hello@proorganizerstudio.co

Last epsiode, we talked to Melissa of Melissa Gugni Organizing in the Bay Area about boundaries in our organizing business--and that conversation veered into talking about pricing, knowing our worth as businesses, and a LOT of other topics--so we get a second awesome epsiode! Thanks to Melissa for joining us!  LINKS FOR LISTENERS: Melissa's business, Melissa Gugni Organizing: mgorganizing.com Information on our Inspired Organizer® program: inspiredorganizer.com