The Pro Organizer Studio Podcast

I am super excited for this interview with Moriah Riona. She is an award-winning graphic designer and brand strategist who owns a full-service branding and marketing studio for creative female entrepreneurs. Moriah’s passion is helping other women succeed in business by giving them the tools they need show up confidently, attract the right clients, get paid what they’re worth, and build brands and lives that they love.  (00:00) – Intro to the Episode(02:30) – Moriah shares about her business and client process(04:50) – What is driving Moriah’s clients to re-brand?(07:00) – How to differentiate yourself from your competition(08:00) – The future of professional organizing(10:00) – Why not to copy your competition(12:09) – How to know when to bite the bullet and re-brand(17:17) – The role social media has played in entrepreneurial overwhelm(19:40) – Moriah shares about her work in social media strategy and management(27:00) – How to hone in on your vision and bring it to life in an authentic way(32:00) – Moriah

Today, I am chatting with Di Ter Avest, owner of Di Is Organized in Baltimore, MD. While I have heard many aspiring organizers say that they want to wait to start their business until their young children are in school, Di Ter Avest shares how she manages her organizing business with two little ones. With the right support system, healthy boundaries and some pre-planning, balancing your priorities may not be as hard as you think.   (00:00) – Intro to the Episode(01:00) – Di shares how she started her business(06:53) – How Di’s confidence has grown since going through Inspired Organizer®(11:10) – How Di balances work in her business and family life(15:18) – Di describes her experience in the Inspired Organizer® Facebook community(18:14) – How Di created a brand that fits her authentic self(20:39) – Episode Wrap-up   The rest of the show notes can be found at www.proorganizerstudio.com/podcast

Today, I am joined by Ashley and Julie, who are business partners behind Mind Your Mess in Houston, TX. I hope you’ll listen to their entire story. If you’re a solo organizer who has ever been interested in bringing on a business partner, you will definitely want to hear how these two met, how their partnership was formed, and where Mind Your Mess is headed today. Their friendship and sky’s-the-limit mindset are truly inspiring. (00:00) – Intro to the Episode(00:56) – Introducing Ashley and Julie(01:50) – How Ashley and Julie met and became business partners(04:49) – How Mind Your Mess handles client projects then vs. now(09:15) – How Ashley and Julie knew they were the right fit(13:20) – How Ashley and Julie divide up tasks in the business(19:35) – The ladies share their advice on what to look for in a business partner(23:15) – Exciting news about expanding Mind Your Mess(28:20) – Laura Berg’s position on the Mind Your Mess team(29:36) – Seeking guidance on how to structure a business expansion legally(32:04

Something I often tell my students is that there is no growth in your comfort zone. Today, I am reaching out of my comfort zone again to share some of my personal highs and lows as an entrepreneur. From my journey as a professional organizer to the growth that I have seen through Pro Organizer Studio, I truly feel that this online community has watched me grow up in many ways. Here are some lessons that I have learned throughout my 5 years in business.    (00:00) – Intro to the Episode(01:04) – The history behind launching Pro Organizer Studio(03:16) – What I’ve learned from all the emotions that come with entrepreneurial life(5:58) – The importance of continuous challenges(7:49) – Finding my true purpose by showing up consistently(9:13) – You have what it takes to step up and show up(10:34) – How I came to the conclusion to get certified as a business coach(14:22) – Four areas in which I struggle and am working to change(16:22) – Episode Wrap-up   The rest of the show notes can be found at www.proorganizerst

Today, I am joined again by the incredible Sam Pregenzer of Simply Organized. Sam has found much success in the organizing world, but it doesn’t come without a cost. Today she opened up about the growing pains of entrepreneurial life. Sometimes balancing multiple business projects and multiple kids’ schedules is just not that pretty, and finding time for self-care becomes a bit of a chess game. Clearly she is finding a way to make it work. I hope this candid conversation encourages you today.   (00:00) – Intro to the Episode(01:30) – Sam shares about her busy summer and getting back into fall routines(08:28) – Customizing workflows around a unique and growing business(14:16) – Projects that Sam enjoys the most(16:16) – How Sam became a field editor for Better Homes and Gardens(20:21) – The process of rebranding Simply Organized to SO|Home(21:41) – Sam talks about choosing partnerships with other companies(22:22) – Sam shares about moving and her plans for her new house(25:04) – How Sam finds time for self-car

Today I am super excited to be chatting with Matlin Pessarra of Minimized Professional Organizers in Charlotte, NC. In the two short years that Matlin has been in business, she has grown a massive Instagram following and she has worked with a number of local influencers and celebrities in Charlotte. I have invited her onto the podcast today to talk all about her experiences with business collaborations. (00:00) – Intro to the Episode (00:55) – Introducing Matlin Pessarra (1:22) – How Matlin got into professional organizing (3:40) – Matlin shares how her business has evolved since she first launched (6:10) – How Matlin has used Instagram strategically as a marketing tool (10:25) – How Matlin got started with collaborations (12:50) – Collaborating with influencers (18:30) – Collaborating with celebrities (23:36) – Collaborating as an alternative to paid advertising (25:34) – Cold-approaching businesses to initiate a collaboration (27:55) – Lessons Matlin has learned from business collaborations (30:41) – Matli

This week on the podcast, my guest is professional blogger and planner designer, Laura Smith of I Heart Planners. In this interview, we have covered her business journey as an organizing-focused blogger, all the way to being the designer of The Sweet Life Planner. She has done all kinds of interesting things related to organizing for her audience online. So, if you're interested in creating more for your organizing business online, you are really going to love this episode!   (00:00) – Intro to the Episode(01:07) – Introducing Laura Smith(01:42) – Laura shares how I Heart Planners got started (4:23) – How Laura transitioned out of her full-time job (6:11) – Creating and selling printables(10:58) – How Laura created her ideal planner(16:50) – Laura shares the details of her online organizing summit, GetOrganizedHQ (18:42)  – The Sweet Life Society membership program(20:54) – Laura’s blogging schedule and tips for consistency(26:15) – How to deal with the comparison game(30:28) – How to not give up on your busi

In this week's episode, I am featuring one of my Inspired Organizer™ students, Kandy Negus of Order Your Spaces. One of my goals with this podcast is to feature professional organizers who are living their dream in a wide variety of life circumstances, backgrounds, and business goals. I hope you enjoy listening to Kandy's inspiring story today. (00:00) – Intro to the Episode(00:55) – Introducing Kandy Negus(1:52) – How Kandy got into professional organizing (5:02) – What gave Kandy the push to finally launch her business(6:23) – Kandy shares her “why” for choosing this path(7:39) – A message to the perfectionists (8:35) – Advice for aspiring professional organizers(11:37) – The technical side of business for the digitally challenged (16:38) – Kandy shares the benefits of an accountability partner/community(17:37) – Personal boundaries and schedule as a solopreneur(19:17) – Kandy’s plans to expand her business(22:49) – Living your purpose regardless of your stage of life(25:21) – Episode Wrap-Up The rest of t

I'm excited to welcome back Nikki Boyd of At Home With Nikki. Nikki is a professional organizer in the Charleston, SC area who started her business 6 years ago with a YouTube channel.  Her brand has now expanded to a local organizing business, a new book called Beautifully Organized, virtual coaching services for clients worldwide, and much more. Today, we are catching up on what is new in Nikki's world. I am sure you will enjoy this one! (00:00) – Intro to the Episode(01:12) – Check out our 2017 interview with Nikki Boyd(02:30) – Nikki shares the process of writing her book, Beautifully Organized(5:35) – How Nikki’s book is different than other organizing books(6:35) – Update on At Home With Nikki(9:49) – What does a normal day look like for Nikki?(11:37) – Nikki shares about working with client’s virtually(12:31) – How Nikki’s virtual organizing process has changed(13:12) – Nikki’s biggest learning curve as a businesswoman (14:47) – How big is Nikki’s team?(15:35) – Nikki’s open showroom office(19:35) – Wh

In this week's episode, I'm sharing a new concept that I've coined "the 2080 principle," which is my take on the mindset shift that is needed in order to break the cycle of discontent, boredom, and struggle that may be related to your daily habits. If you're ready to take the steps towards creating your ideal future, I hope you'll tune in for this one. (00:00) – Intro to the Episode(01:10) – The 8020 Rule & how I stumbled upon the 2080 Principle(02:25) – How some organizing philosophies could lead us astray(04:14) – Organizing your life around your future goals(06:07) – Life lessons I’ve gleaned from my baby-boomer husband(07:44) – The 2080 Principle defined(08:03) – My vision and priorities for my 2080 self(08:35) – The challenge(10:13) – The 3 priorities framework(11:10) – Jen’s strategy for 2080 success(15:36) – Episode Wrap-up The rest of the shownotes are at proorganizerstudio.com/podcast

In this week's episode, I am chatting with professional organizers Cabri Carpenter and Sarah Brent. Cabri and Sarah found each other through the Accountability Partner program we offer as a perk of our Inspired Organizer membership. Due to the intentional changes they have made in their mindsets around money and self-worth, they have both taken huge steps forward in their businesses this year. I am so thrilled to have them share their stories with you today.  (00:00) – Introduction to the episode(01:27) – Introducing Cabri & Sarah(03:10) – More about the Accountability Partner Program(04:23) – Cabri & Sarah’s experience as Accountability Partners(07:08) – How Jen Sincero’s book influenced Cabri and Sarah(08:16) – How Sarah gained the confidence to raise her rates(10:22) – Pinpointing your negative money mindset themes in order to rewrite them(15:40) – Cabri shares about the snowball effect of goal-setting(19:20) – What Cabri would tell her past self(21:30) – What Sarah would tell her past self(26:45)

In today’s episode, I’m excited to introduce Caitlin Strempel of CRS Digital Marketing. Caitlin is a digital marketing strategist and SEO expert who is actually a part of our network of preferred service providers for Pro Organizer Studio. I invited Caitlin onto the podcast today to share some helpful tips for tweaking your website SEO to get you more traffic as a professional organizer. This episode is packed with great information. I learned a lot myself! You’ll definitely want to have pen and paper handy for this one. (00:00) – Introduction to the episode(01:05) – Introducing Caitlin(3:40) – What is the goal of SEO and why is it important? (5:42) – Why SEO should be a higher priority than social media engagement(7:10) – What keywords should professional organizers use?(8:57) – Caitlin shares tips specific to the organizing industry(13:07) – How to use competitor research for SEO(15:42) – One thing you can do to enhance your SEO rankings today(16:43) – What to expect when you decide to hire an SEO expert(1

In today's episode, I am walking you through my brainstorm of ideas on expanding your professional organizing business online- from creating inexpensive lead magnets to all-inclusive online courses. I hope this episode leaves you feeling super inspired and motivates you to explore how you can showcase your expertise to a much larger audience. This is truly my favorite topic!(00:00) – Intro to the Episode(3:52) – Why an online component in your business is a good idea(5:30) – Types of online products(12:00) – “Holiday organizing specialty” Case study(15:30) – Creating a funnel for your online business(18:15) – Ideas for a “gated” information product(22:01) – Pros of a Facebook group(24:15) – Jen’s proven Facebook group strategy(26:28) – Cons of a Facebook group(31:24) – Ideas for a cheap information product(41:57) – Ideas for a medium level information product(46:40) – Tips for creating a small course(53:00) – Tips and ideas for creating a large course(1:13:13) – Would I change my strategy if I were to do it a

In today's episode, Abby Lawson joins me to share all about her experience as the owner of the popular organizing blog, Just A Girl And Her Blog.  Abby is truly one of the queens of the organizing world. She has built her entire career around creating quality video and blog content through organizing her own home and office.  In this interview, Abby has lots of tips on creating videos and blog content, as well as how to get started with affiliate marketing. (00:00) – Introduction to the episode(01:00) – Introducing Abby Lawson(03:17) – Abby shares her experience creating content full time for her blog and YouTube(05:58) – How Abby found out about the professional organizing industry(07:30) – Tips for starting a blog and what to post(11:20) – Abby’s #1 tip for posting on social platforms(12:47) – Some ways Abby has monetized her blog and Instagram(20:30) – Abby shares why she started her YouTube channel(24:19) – How Abby plans out her projects in advance(26:34) – How video makes your audience feel more connec

In this week's episode, I am chatting with professional organizer and Inspired Organizer™ student Kathleen MacAinsh. Kathleen's mission is to serve young mom's who need tools to help raise their children in a structured home they can feel safe and empowered in. Kathleen is a true innovator with a beautiful heart. I can't wait for you to hear some of her new ideas. (00:00) – Introduction to the episode(01:02) – Introducing Kathleen MacAinsh(01:43) – What inspired Kathleen to start her organizing business(02:24) – Kathleen shares about her organizing niche(03:08) – Kathleen’s reasons for organizing as a side-business only (05:04) – How Kathleen balances life and work(05:50) – Kathleen’s mission as a professional organizer(06:55) – Kathleen shares some of her personal story that led her to organizing(10:12) – The importance of children learning to be organized(13:17) – Kathleen shares her future plans for her business(16:46) – Kathleen explains what she has learned about different organizing styles(21:13) – How

In this week's episode, I am joined by professional organizer Brie Kistler, who also happens to be my Operations Manager at Pro Organizer Studio. Today we are talking about what goes on behind the scenes at Pro Organizer Studio, as well as some tips we have learned recently to help the business run as smoothly as possible. We will be sharing our experience as students of Adrienne Dorison's new course, Run Like Clockwork. (00:00) – Introduction to the episode (01:01) – Introducing Brie Kistler (02:15) – How Brie and Jen met and starting working together (06:41) – Brie’s role at Pro Organizer Studio (08:10) – Why we read the book Clockwork by Mike Micalowicz (09:10) – Finding the Run Like Clockwork course by Adrienne Dorison (09:43) – Why we decided to enroll in Run Like Clockwork (10:07) – Brie’s summary of the Clockwork book (10:55) – How even a solo pro organizer can benefit from this book (15:17) – Easy steps you can take right now to get started "clockworking" your business (16:04) – Recapping our favorit

In this week's episode, I am interviewing Liz Brigham, a dear friend of mine as well as the Manager of Ageless Remedies, a luxury medical spa in Charlotte, NC. I invited her on for a special chat all about creating luxury customer service experiences! She has lots of great tips for building your confidence and designing your services around your customer's true needs. Don't miss this one if you have ever felt nervous about targeting affluent clientele for any reason. (00:00) – Introduction to this episode(01:02) – Introduction to Liz Brigham(03:36) – How Liz got into the customer service field(06:38) – How Liz integrates team members that fit the company culture(09:48) – Who is Liz’s niche target market(10:56) – How Liz trains her team to be customer-centric(19:12) – Liz explains why referrals are so powerful(21:27) – What role confidentiality plays in luxury businesses(33:29) – The hesitancy around investing in luxury services(37:34) – How to convey trust in your business(46:39) – How to start targeting high

In today's episode, I'm chatting with Samantha Pregenzer, a blogger and professional organizer in San Francisco, CA. She is a NAPO member, DIYer, and the writer behind the Simply Organized blog. Helping people get organized is her passion - but the blog and thriving Instagram community are the heart of her business. Today, we are digging a little deeper into how her business got started, and how she grew her Instagram following to where it is today!   (00:00) – Introduction to this episode(00:55) – Introduction to Samantha Pregenzer(02:05) – Why Samantha started her blog before Instagram(05:13) – How Samantha plans out her Instagram content(08:46) – How to get the best lighting in your Instagram photos(11:09) – How many clients Samantha gets from her Instagram(12:23) – What other opportunities have come to Samantha(15:02) – Where the majority of her traffic comes from(21:38) – How Samantha prices her services(33:19) – What Samantha makes working for the Container Store(34:19) – The down low of liability insur

In this week's episode, I’m chatting with attorney Annette Stepanian all about exactly what it takes to start your business legally. Annette Stepanian is a traditionally educated lawyer and business strategist who equips other creative professionals and small business owners with the legal and business knowledge needed to confidently start and grow their businesses. Combining her passion for law and small business, Annette seeks to make the law practical, approachable, and dare we say it - even a little fun!   (00:00) – Introduction to this episode(01:13) – Introduction to Annette Stepanian(01:46) – Annette’s funny organizing story(05:03) – How Annette ended up where she is right now in her legal career(09:19) – How to know when you have your legal bases covered(10:54) – Why legal stuff feels so scary (14:08) – When is the right time to legalize your business(17:10) – What you should do when you’re ready to start legalizing your business(29:11) – How to approach a local lawyer(37:15) – Episode Wrap-Up The res

In this week's episode, I am interviewing YouTuber Nikki Boyd. Nikki is the creator of the popular lifestyle brand At Home With Nikki on YouTube. She also offers professional organizing services in the Charleston, SC area and all over the world via “virtual organizing.” My interview with her covered all kinds of topics, including how she got started on YouTube, things she’s learned from her audience, and how she found out that being a professional organizer was a real business.   (00:00) – Introduction to this episode(00:54) – Introduction to Nikki Boyd(01:28) – How Nikki started her YouTube channel(03:58) – How long it took Nikki to cultivate her community(07:30) – What inspired Nikki to start working with people 1-on-1(09:35) – How Nikki juggles creating content and client work(12:09) – What virtual organizing is and how to start doing it (15:53) – How Nikki gets away with doing very little marketing(18:35) – Who virtual organizing is NOT for(20:36) – The best way to do a consult with a virtual organizing c