Rebel Weight Loss & Lifestyle

This episode is about what you do when the newness of a program or “fresh start” wears off. In her book, Mary Kay Ash, founder of Mary Kay Cosmetics, shares that the anticipation of getting something is usually better than actually getting it. (Not always. Sometimes it's WAY better, like the new dress I just bought! But mostly, she's right.) Very often the excitement and anticipation dwindle before you even get what it is you're going for! The point is, newness always wears off, and that's when a lot of people go looking for some new way to feel excited instead of continuing to do what works just because it's not "new and exciting" anymore. I see this every single time on the Facebook 10 Pound Takedown. The week leading up to Day 1 and Day 1 itself have the most posting and engagement. The excitement is palpable. But once Day 1 hits, people start dropping off, because the dopamine hit they got from "a new start" begins to fade (which it always does, no matter the situation). People who succeed with anything f