Schoolownertalk.com With Allie Alberigo And Duane Brumitt

Podcast Purpose Interview with Gus Lopez of Lead Hunter Media to discuss marketing strategies, lead follow-up, and retention for martial arts schools. https://youtu.be/cEWTor8cHh4 Key Takeaways Consistent marketing and nurturing leads is crucial for success, even during slow periods Following up quickly with leads and building relationships is key to improving conversions Using AI systems can help automate lead nurturing and follow-up to increase show rates Offering a small paid trial or deposit can increase commitment and show rates Focus on improving systems like sales process and retention in addition to lead generation Topics Lead Follow-up and Nurturing Speed of follow-up is critical - use AI systems to have 24/7 conversations nurturing leads Nurture leads long-term by building a database to market offers to over time Poor follow-up is often the reason for perceived "bad leads", not the marketing source Use tools like automated texts, emails, and calls to st