Schoolownertalk.com With Allie Alberigo And Duane Brumitt

In this episode, Duane Brumitt and Shihan Allie Alberigo dive deep into the innovative ways martial arts school owners can use ChatGPT to streamline their business operations. They discuss practical applications for marketing, student engagement, retention, content creation, and even time management. Discover how ChatGPT can save time, generate creative content, and improve communication with parents and students alike. Whether you're a martial arts school owner or just curious about using AI tools in business, this episode is packed with actionable insights!

In this episode of School Owner Talk, Duane Brumitt and Shihan Allie Alberigo welcome back digital marketing expert Gus Lopez from Lead Hunter Media. They dive deep into the latest trends in digital marketing for martial arts schools and how to navigate the evolving landscape. Gus shares invaluable insights on leveraging social media, AI, and content creation to drive student engagement and retention. Discover how a blend of paid advertising, personal branding, and innovative tools can help you grow your school and improve retention rates. Plus, learn about Gus's game-changing licensing system and how it can simplify marketing for school owners.

In this episode, Duane Brumitt and Shihan Allie Alberigo discuss the critical importance of defining and communicating your brand message as a martial arts school owner (or any business). They explore how your message is more than just your style or art—it’s about the values, vision, and purpose that your school stands for. The conversation highlights: Understanding Your “Why”: Your passion for teaching martial arts (or any service) must align with your brand message. What do you want to achieve? This will help define your purpose and connect with your audience on a deeper level. Crafting Your Brand Message: Simplify and clarify your message. Whether you focus on leadership, family, or self-defense, your message should be consistent across all touchpoints—from your website to your in-class announcements. Tying Your Brand to Your Audience’s Needs: Knowing your target audience is key. What are their pain points, and how can you help solve them? If you're a family-focused school, for example, speak

In this follow-up episode, Shihan Allie Alberigo and Duane Brumitt continue their discussion on the critical topic of time management for martial arts school owners. They dive deeper into the emotional and practical challenges of running a successful dojo, covering strategies to deal with student attrition, maintaining motivation over years in the business, and adapting to an ever-evolving industry. Duane shares his time management framework—dividing time into on the mat, off the mat, free from the mat, and clean the mat—and emphasizes the importance of scheduling personal downtime to prevent burnout. The duo also discusses avoiding “time vampires” (those pesky distractions) and the Pareto Principle (80/20 rule) to focus on high-impact tasks that drive success. Listen in for practical tips on balancing personal life with the demands of running a martial arts school, including strategies for fostering community, empowering staff, and creating lasting relationships with students. Plus, hear about the tool

In this episode, Duane Brumitt shares his practical approach to time management, breaking down his schedule into four key categories: on the mat, off the mat, free from the mat, and clean the mat. He and Shihan Allie Alberigo dive into the importance of intentionally scheduling free time to avoid burnout, while offering actionable advice on setting boundaries and avoiding "time vampires"—those distractions that drain productivity. Duane introduces the Pareto Principle (80/20 rule) and explains how focusing on the 20% of high-impact tasks, such as lead follow-up and student retention, can drive 80% of the results. They discuss strategies like time blocking and prioritizing high-value activities to ensure school owners stay productive without sacrificing their personal time. With more insights to share, they agree to continue this important conversation in a future episode. Tune in to learn how to take control of your time and boost your martial arts school’s success! 

In this candid episode, Shihan Allie Alberigo and Duane Brumitt dive deep into the day-to-day challenges of running a martial arts school. From student attrition to managing finances, they discuss the emotional toll of navigating the ups and downs of business ownership. Shihan and Duane share their experiences of losing long-term students, the pain that comes with it, and how they’ve learned to develop thicker skin while maintaining their passion for teaching. They reflect on how the newer generation of students and parents often allow children to quit when they lose interest, posing a challenge for school owners trying to instill discipline and retain students. As seasoned martial arts instructors, they discuss how their energy levels and teaching styles have evolved with age, and share strategies for transitioning from head instructor to business owner. Shihan emphasizes the importance of fostering camaraderie among instructors through team-building events, while both hosts highlight the value of havi

In this episode, Shihan Allie Alberigo and Duane Brumitt dive into one of the most significant challenges martial arts school owners face: student retention. While it's rare for students to stay with the same school throughout their entire martial arts journey, Allie and Duane share insights on how to foster deeper, more meaningful connections to keep students engaged long-term. Drawing from their decades of experience, they discuss the importance of creating a sense of belonging and value, getting to know students and their families personally, and creating a community through events and activities like movie nights, picnics, and progress review meetings. Shihan Allie also reflects on how the sense of reverence and respect for the martial arts has evolved and how instructors can cultivate this mindset in students today. As they navigate the changing landscape of martial arts instruction—including the increasing role of video demonstrations—Allie and Duane provide actionable advice for school owners to

From a thrilling virtual forms tournament to a cozy movie night featuring classic martial arts films, discover how these events aim to foster community spirit and engage students. Plus, get a sneak peek into other schools' celebratory initiatives and learn effective promotion strategies.

Dive deep into the essentials of retirement planning (Securing the Future) specifically tailored for martial arts school owners in our enlightening interview with Mike Bogdanski.  In this episode, Mike shares invaluable insights from his personal journey of starting early with retirement savings, maximizing IRA contributions, and the importance of working with trusted financial advisors.  Discover practical strategies to prepare for a financially secure future, including developing an exit strategy for your school and embracing different management styles for continued success.  Whether you're just starting your career or looking ahead to retirement, this episode offers crucial advice to help you build a robust financial foundation and transition smoothly into retirement. Tune in to learn how to make your golden years truly golden! Podcast Purpose Interview with Mike Bogdanski on retirement planning for martial arts school owners Key Takeaways Start saving for retirement as early as

Join us as we dive into the exciting plans and strategies for National Martial Arts Appreciation Month. This episode unpacks a month-long campaign designed to educate, engage, and expand our martial arts community.  Discover how we’re leveraging buddy days, video testimonials, and interactive seminars to deepen appreciation for the martial arts. We'll also discuss our innovative approach to using corporate sponsorships and referral programs to enhance participation and support.  Tune in to learn how we’re making martial arts more accessible and celebrated than ever before! Podcast Purpose Discuss plans and strategies for National Martial Arts Appreciation Month Key Takeaways Month-long campaign to promote martial arts appreciation and education Includes buddy week/days to bring in potential new students Leverages videos, blog posts, seminars, events to showcase martial arts Opportunity to raise funds via corporate sponsorships for t-shirts, etc. Ties into referral programs t

Podcast Purpose Discuss end of summer ideas and marketing strategies for martial arts schools https://youtu.be/dfTkK0ZHAXM Key Takeaways Many schools experienced slower summer camps/enrollments this year Implement grassroots marketing tactics like buddy nights, picnics, kickball tournaments to build camaraderie Explore guerrilla marketing - fairs, parades, libraries, movie theaters Leverage parents as ambassadors for social media promotion Send targeted promotions to prospects for end-of-summer specials Stephen Oliver's new book has good reminders on multi-channel marketing Topics Buddy Nights/Events Hosting a "Buddy Bash" - students bring non-member friends for games/activities Follows up with offer to join Helps drive end-of-summer enrollment Picnics & Tournaments End-of-summer picnics build stickiness through camaraderie Run kickball/wiffleball tournaments leading up to picnic championship Gets students/families engaged and excited Guerrilla

Podcast Purpose Interview with Gus Lopez of Lead Hunter Media to discuss marketing strategies, lead follow-up, and retention for martial arts schools. https://youtu.be/cEWTor8cHh4 Key Takeaways Consistent marketing and nurturing leads is crucial for success, even during slow periods Following up quickly with leads and building relationships is key to improving conversions Using AI systems can help automate lead nurturing and follow-up to increase show rates Offering a small paid trial or deposit can increase commitment and show rates Focus on improving systems like sales process and retention in addition to lead generation Topics Lead Follow-up and Nurturing Speed of follow-up is critical - use AI systems to have 24/7 conversations nurturing leads Nurture leads long-term by building a database to market offers to over time Poor follow-up is often the reason for perceived "bad leads", not the marketing source Use tools like automated texts, emails, and calls to st

Join Allie and Duane as they interview Stephen Oliver about his new book, "Six Simple Steps To Add 100 New Students To Your School" If you are looking for the book you can find it on AMAZON. CLICK HERE for the direct link. Looking to connect with Master Oliver? Visit his site https://martialartswealth.com Are you looking to add 100 students? Click HERE to learn how! https://youtu.be/RrGJIJpS3_0

In this episode, you'll explore the importance of cultivating a strong, positive culture within your martial arts school. Discuss how creating an environment where students feel valued, motivated, and engaged can lead to increased retention, improved performance, and a more vibrant community. Key points can include: Defining your school’s core values and mission Strategies for fostering a sense of community among students and staff The role of instructors in modeling and reinforcing positive behavior Tips for recognizing and celebrating student achievements Addressing and resolving conflicts in a constructive manner Implementing feedback loops to continuously improve the school environment This topic not only highlights the softer aspects of running a successful martial arts school but also offers practical advice on building a supportive and thriving community.

In this episode, Duane Brumitt and Allie Alberigo delve into the critical task of evaluating your martial arts school's systems and processes to ensure efficiency, effectiveness, and relevance in today's ever-changing landscape. We'll explore practical strategies for identifying outdated systems, assessing their impact on your operations, and implementing updates or replacements to streamline your business for success. Join us as we uncover the key steps to modernizing your martial arts school's systems and maximizing productivity and profitability. Click HERE to access the PDF file that was referenced on the podcast!

Join Allie Alberigo & Duane Brumitt for an insightful episode as we dive into the challenges faced by martial arts school owners and how to overcome them. In this episode, we'll explore the acronym CRAP, which represents the key frustrations and obstacles encountered in running a successful martial arts school: C - Cash Flow: We'll discuss the importance of managing cash flow effectively and strategies for dealing with financial challenges such as inconsistent revenue, late payments, and unexpected expenses. R - Retention: Explore tactics for improving student retention and creating a positive learning environment that keeps students engaged and committed for the long term. A - Administration: Learn tips and best practices for streamlining administrative tasks such as scheduling, billing, and paperwork, allowing you to focus more on teaching and growing your martial arts school. P - People: Discover strategies for handling difficult situations involving customers, negative reviews, or challenging

Step onto the red carpet and join Aliie Alberigo and Duane Brumitt for an unforgettable podcast as we show you how to roll out the mats to honor the unsung heroes of education at your school.

Listen in as Allie Alberigo and Duane Brumitt interveiw the ledgen Tommy Lee. Tommy is a martial arts Business icon. Over his numerous years as a multi school owner he has helped thousands of martial arts school owners just like you with their business. Specifically Tommy is known for his ability to overcome objections with his step-by-step success system.

Explore the transformative impact of community-building in martial arts schools. From fostering a sense of belonging among students to engaging with the wider community, discover strategies to create a supportive and thriving martial arts community. Dive into the importance of events, partnerships, and social initiatives in strengthening connections and driving business growth. Tune in with your hosts Duane Brumitt and Allie Alberigo to learn how cultivating a vibrant community can elevate your martial arts school to new heights of success.

Join Allie Alberigo & Duane Brumitt in this dynamic episode as they dive into the world of martial arts sales, exploring powerful strategies to elevate your techniques and leave a lasting impact. Whether you're a seasoned school owner or just starting your martial arts business journey, mastering the art of selling is essential.