Schoolownertalk.com With Allie Alberigo And Duane Brumitt

Podcast Purpose Discuss end of summer ideas and marketing strategies for martial arts schools https://youtu.be/dfTkK0ZHAXM Key Takeaways Many schools experienced slower summer camps/enrollments this year Implement grassroots marketing tactics like buddy nights, picnics, kickball tournaments to build camaraderie Explore guerrilla marketing - fairs, parades, libraries, movie theaters Leverage parents as ambassadors for social media promotion Send targeted promotions to prospects for end-of-summer specials Stephen Oliver's new book has good reminders on multi-channel marketing Topics Buddy Nights/Events Hosting a "Buddy Bash" - students bring non-member friends for games/activities Follows up with offer to join Helps drive end-of-summer enrollment Picnics & Tournaments End-of-summer picnics build stickiness through camaraderie Run kickball/wiffleball tournaments leading up to picnic championship Gets students/families engaged and excited Guerrilla