I Heart My Life Show

The world of online coaching is booming right now, but I’m finding a lot of new coaches making one of two mistakes. Either they’re not niching their offer and therefore not targeting a specific audience or they’re niching too much to the point where they are actually limiting future growth. Even worse? Some aspiring coaches get so hung up on the buzzword itself that they never move into the actual business creation. Let’s avoid that, shall we? There’s no doubt that figuring out your niche is a great way to get clear on your offers, target your ideal audience, and make it more obvious how you can serve them. The downside? It's a buzzword that can send people in a panic or leave them scratching their heads wondering how specific is too specific or, on the other hand, at which point does broad dilute a sense of expertise? If you can relate to this challenge, keep reading (or better yet, go ahead and hit play on this episode). I recently recorded a live coaching session with one of our I Heart Coaching members, A