I Heart My Life Show

Creating a content strategy that moves your audience through all the phases of awareness is extremely important, but it shouldn’t take up all of your time. Which is why Mallory Majcher, our Head of Marketing at I Heart My Life is taking over the podcast to share her tips for creating an amazing content strategy.  The best way to think about your content strategy is within the boundaries of objectives. Before you ever start working on content you should have clear goals in mind for how you want to move your potential customer through their journey with you.  What does this look like?  Take stock of your key performance indicators, determine which ones are important to you and your brand and where you want to focus. It is often a daunting task to touch every single platform, so focus on the ones that are sure to put you in front of your target audience.  Track your numbers, figure out who your ideal client or target audience is, and then start building out your strategy.  Now, this stra