Taps And Tees

Craft beer marketing is constantly changing. What worked in 2018 doesn’t work in 2020. And what works today won’t work tomorrow.  If you don’t adapt, you get left behind. But if you execute what works, you can grow your business, no matter what’s happening around you.  Steve and Scott from Market the Brew stay on top of the game constantly—they know what works in craft beer marketing. In this episode, they stop by to tell you exactly what marketing works—and what fails.  If you want to do effective marketing to survive the crisis, listen now! Show highlights include:  The 3 elements of effective craft beer marketing strategy. (5:00) Why a great brand can be a weakness if you slack off on this activity. (15:03) The heartbreaking truth about craft beer marketing in a crisis. (17:55) How laziness can make people hate your beers. (19:27) Some breweries will survive the crisis, others won’t. Here’s how you can survive. (22:10) If you enjoyed today’s show, make sure you head on over to www.tapsandtees.info and do