Taps And Tees

Most people want a ‘quick fix’ to their marketing problems without putting in the time or energy. They end up working with flashy marketers who promise that you never have to work (and can spend your days cruising in a Porsche).  But sales don’t magically happen. The marketing industry is changing faster than ever and there’s no quick-fix solution. You need the right funnel for traffic that converts.  In this episode, you’ll discover how to drop the ‘luxury life’ marketing hacks for a sales funnel that converts (and constantly improves).  Show highlights include: Why being a ‘secret sharer’ gets you more clients. (2:46) Why putting people first and having the right values attracts traffic that converts. (15:01) How to build an indestructible sales funnel that makes the money you want (no matter what size your audience is). (20:05) How to drop the dependence on social media algorithms and control your online traffic (and where it’s going). (30:12) If you enjoyed today’s show, make sure you head on over to ww

When it comes to delivering the perfect swing, golf shoes are highly overlooked. In fact, they are seen as a mere fashion accessory next to your carefully chosen clubs and balls.  But when it comes to feeling more balanced and stable in your swing, the science is in the shoe… Knowing how to use the force of the ground is essential for playing your best game (and creating swing speeds you’ve never imagined). In this episode, SQUAIRZ founder Robert Winskowicz reveals the key to perfecting your swing and why the science of the shoe will drive your best game yet.  Show highlights include: How a pair of work shoes triumphed over golf shoes on the course - and why your feet control the game more than you think. (1:58) Nick Faldo’s CBS secret to having shoes that ‘snap like a towel’ and why it improves your golf swing every time. (12:22) Why the greatest striker in the world put 13 cleats on each foot - and how to play like a pro through the power of the ground. (22:29) How to make your feet the center point of all

BYou might be surprised to find out that a breweriesy havehas more risks and exposure than a typical restaurant or bar. What’s more surprising is that your insurance policy might not know the difference…and then you’re stuck with a large batch of contaminated beer and nothing to sell. Coverage should protect your brewery and the beer. Don’t lose money on the craft you love from unique circumstances even your insurance agent couldn’t predict.  In this episode, Mike Wagner, a brewery insurance expert, reveals the biggest mistakes a brewer makes in buying insurance today and how to protect your craft from unique financial losses tomorrow.  Show highlights include: Why breweries are overlooked in the world of business insurance - and the coverage that instantly saves you money. (0:22) The best time to purchase coverage and what your policy needs tofor preserveing the brewing process and your equipment today. (6:15) The questions to ask an insurance agent that will protect your brewery and land the best price p

The power of email marketing is unquestionable. You can create a community of the best customers, build an authentic brand platform of brand recognition, and do it all while still having time to golf (or down a few beers).  But most entrepreneurs sending emails that don’t look like ‘preachy sales letters‘’ is where most entrepreneurs fail. - and fail. In this episode, Bombtech Golf CEO and co-founder of Ecom Growers Tyler Sullivan discusses what makes email marketing authentic to a thriving business and the truth about developing relationships through an inbox.  Show highlights include: The “accidental entrepreneur” approach to building a brand in a competitive space instantly. (0:40) How to have the conversations that attract loyal buyers and sell at seven-figure rates today. (8:28) Why no one responds to your emails and how send authentic emailsto have the authentic approach to your inbox that offer (and sell)s a product everyone loves. (17:12) How to instantly engage with your community and launch product

2020 was a wild year for everyone. Golf courses were no exception. But since golf is played outdoors, things started to come back a little faster.  No one knows what the new year will bring, but there are several lessons you can take away from this year to make 2021 the best year yet for your golf business. In this episode, I discuss the importance of a marketing plan (even if you can’t stick to it) and the best way to use Google and Social Media to maintain your customer’s peace of mind and trust. Show highlights include: Why the popularity of golf skyrocketed in 2020 and how to keep that momentum in the new year (4:02) The single most important skill your golf business needs to survive any economic condition or crisis (9:04) Why updated website information is more important than ever for maintaining customer trust in your facility (12:09) How to use social media to keep your customers coming back to the course for more rounds (14:34) A free Google tool that helps you build credibility and keeps your custom

The past year was unlike anything craft breweries have ever experienced. Many didn’t survive, and the ones that did had to completely revamp their business model. Before you celebrate the end of 2020, why not start planning how you will make 2021 your best year yet? In this episode, I discuss marketing strategies that keep customers buying your beer, even when they can’t sit down in your taproom. Show highlights include: The key trait of successful microbreweries that survived 2020 and how you can use it to dominate 2021 (3:05) Why great beer is not enough to succeed and thrive as a craft brewery in 2021 (6:35) How to keep sales steady when your taproom is forced to close (8:38) How putting your hours and menu on your website can drive more purchases today (9:37) How to use discounts to boost revenue fast without cheapening your brand (12:18) Simple social media tips for a flawless experience that keeps them rushing back to buy more beer (15:20) The free marketing secret weapon that can launch you head and s

In local marketing, getting qualified leads is the name of the game. And if you can make it easy to find you, then you can leapfrog the competition. But how do you do this? SEO? Social media? Your website? In this episode, local marketing expert Jack Jostes discusses the best ways to generate the qualified leads you need to grow your business quickly. Show highlights include: Why getting fewer leads helps you make more sales and revenue (3:05) The surprising reason your marketing is ruining your life and how to fix it today (4:10) The “Introspective Approach” to identifying the perfect niche for your business (11:57) The “Rule of 10” method for boosting your local search ranking and generating tons of business (16:38) How one simple to add web page helps you generate more qualified leads than ever before (18:08) The “6 Month Rule” for identifying a bad habit you need to eliminate from your life (25:44) If you enjoyed today’s show, make sure you head on over to www.tapsandtees.info and download your free rep

Conducting business online is more important than ever before. But it’s not as simple as putting your products online and watching the sales roll in.  Businesses that previously relied on in-person visits have to figure out how to translate the one-of-a-kind experiences they provide to e-commerce to maintain consistent sales. In this episode, marketing expert Drew Hendricks discusses the importance of the customer journey and how to successfully take your physical business online.   Show highlights include: An unexpected way studying philosophy makes sales easier than you ever thought possible (2:58) How to turn a physical business into an online success immediately (9:45) The “Gen Z” reason that you need to take your business online ASAP or miss a ton of sales (14:11) The “Store Clerk” method for replicating the in-person shopping experience online (16:50) How misunderstanding the customer journey can bankrupt your business  (22:11) How the virtual community model makes your cash register ring even when cus

Every business knows that they need a website. But your website is more than just an online business card.  When done properly, your website builds customer relationships before they ever set foot in your doors.  In this episode, web designer Darren Fox discusses how to maximize revenue from your website and a mistake business owners make that leads to throwing money away on web design. Show highlights include: Why the first step in developing an effective website that grows your business has nothing to do with building your website (7:16) The smartest team building move you can make as a business owner if you want to dominate your market (13:11)  Why viewing your website as an online brochure is costing you a fortune in lost revenue (13:38) How a forced shut-down of your physical location can skyrocket your business (18:13) The Social Media secret for making customers feel like they know you even if they’ve never visited your business (21:32) If you enjoyed today’s show, make sure you head on over to www.t

A great website is essential to the success of your business. But if that site doesn’t show up on the first page of Google, it may as well not even exist. This makes SEO key to a great website. But good SEO doesn’t happen overnight. In this episode, web designer and SEO expert Kevin Daisey discusses why SEO improves the value of your business and how to make your site SEO friendly. Show highlights include: How to transform your favorite hobby into a legitimate business (4:51) Why you can get every SEO tactic right and still sink to the bottom of Google (10:35) The most important factor to get right for an SEO-friendly website (11:38) One thing you must understand about SEO for it to grow your business effectively (15:01) Why effective SEO makes your business instantly more valuable (16:54) How the current state of the world has made SEO more important than ever (27:17) If you enjoyed today’s show, make sure you head on over to www.tapsandtees.info and download your free report of ‘No BS,’ game-changing mark

The online coaching business has exploded. Most business owners know they could benefit from coaching. But shady online “gurus” have tricked them into believing it’s possible to become an overnight success. But that’s not the case. It takes time to build a relationship and time to grow a sustainable business. In this episode, marketing and business coach Jim Palmer discusses why relationships are key to a thriving business and the truth about how long it takes to create a successful marketing campaign.  Show highlights include: The top trait that predicts the success of a coach-client connection(10:46) The six-month rule for profitable coaching and marketing relationships (11:23) The smartest thing you can do as an entrepreneur to build a bulletproof business (15:01) Why turning down clients makes them appreciate you even more than if you worked with them (17:32) Dream Business branding secrets that make you irresistible to the right clients (20:41) If you enjoyed today’s show, make sure you head on over to

Entrepreneurs often struggle with networking. It feels fake. Sometimes it seems like begging. And things just got more complicated with every event going online. But you have to get out and meet people in order to grow your business. So what’s the best way to do it effectively? In this episode, networking expert Ashley Owens discusses what to talk about at networking events and the specific skills you need to become an expert networker and explode your business. Show highlights include: How to seamlessly transition everything you know about networking to the online world to your business continues to thrive (5:24) The first skills to master to take you from novice to expert networker fast (8:33) Why online networking is an introvert’s dream come true and how to do it effectively (9:12) How “Zoom Fatigue” is killing your sales pipeline and what to do to make your prospects love you again (11:53) A brilliant low-tech way to set yourself apart from your competitors (12:16) What to do before a networking event t

Video has quickly become one of the most vital assets to the success of a business. When you have the right video content out in the world, your prospects and clients feel like they know you before you ever meet. This familiarity helps you make more sales faster than you ever imagined. In this episode, video marketing expert Ian Garlic discusses why video is the best thing for your business, and how to overcome your fear of going on camera. Show highlights include: How the right video content can make the sale before you ever speak to a client (4:39) Why video helps you sell exactly what clients want to buy (hint: it’s not your skills they care about) (7:56) The truth about your objections to doing video and how to overcome them (11:44) The #1 secret to making effective videos that sell for you (12:10) The secret ego-driven fear that prevents business owners from using video to dominate their industry (17:55) Common mistakes that make your videos unwatchable to clients (and how to fix them immediately) (20:3

The world of marketing is full of smoke and mirrors. From phony industry awards to hyped-up marketing, it’s hard to tell the professionals from the scammers. In this episode, marketing agency owner Jason Swenk discusses how to separate fact from fiction in agency marketing and why understanding marketing can save you time and money, especially when hiring someone else to do it for you.  Show highlights include: Why flashy, materialistic marketing should make you immediately skeptical of a coach or agency (10:31) A marketing mistake that repels the clients you most want to work with (11:19) The insidious secret behind marketing awards and why they shouldn’t matter to you (11:45) A simple trick to becoming the person that your ideal client can’t resist working with (15:19) Why understanding the marketing process saves you from blowing all your cash when you hire an agency (20:27) If you enjoyed today’s show, make sure you head on over to www.tapsandtees.info and download your free report of ‘No BS,’ game-chan

In golf, business, and life there are statistics that hold the key to getting to the next level. The problem is determining the stats you need to track. Chase the wrong stats and you’ll never make any progress.  But what do you do when others in your field are more interested in protecting their sacred cows than improving? In this episode, bestselling golf app developer Peter Sanders and I discuss the best stats to improve your golf game, a low-cost marketing strategy for explosive growth, and how you can revolutionize an industry even when gatekeepers try to keep you out. Show highlights include: How golf magazines make your game worse (3:15) The surprising way thinking like an insurance analyst will level up your golf game (5:18) How to put the “Tiger Woods Effect” in play to grow your business faster than you ever thought possible (9:46) An essential advertising strategy that pays big dividends for the bootstrap entrepreneur (16:01) Why “Negative Stats” hold the key to dramatic improvement in all areas fr

A good website grows your brand, lets you stand out and brings you new customers. But most websites suck—even if agencies charge thousands for them. If your website isn’t clear, persuasive and on-brand, you lose out on thousands of potential customers.  In this episode, website expert Ben LeDonni stops by. Today, he tells you about the mistakes amateur agencies make—and how to fix them so you don’t get burned.  Want to quit what doesn’t work and get results? Listen now! Show highlights include: Why custom-coded websites can be horrible for your business (even though they cost 10x as much). (6:45)  If your agency asks you for these 5 things, hire them on the spot. (9:35) How agencies “burn” business owners. (13:48) Why a great website is cheaper than you think. (16:18) Hidden marketing improvements Big Tech is hiding from you. (26:55) What Big Tech doesn’t want you to know about marketing yourself. (26:55) A good reason to fire your agency—even when they get results. (29:35)  An overlooked travel destination

Whether you run a golf course, a brewery or another craft beverage company, you’ll make most of your money from local customers.  People on the other side of the country won’t walk into your taproom anytime soon. Marketing to them is a waste of money. And if you don’t have the budget of a big corporation, you can’t afford to waste your dollars on people who never show up in person.  In this episode, you’ll hear about a cutting-edge marketing technology called Geofencing. With Geofencing, you market only to the people in your area who want what you have—the people who’ll walk into your door.  Today’s guest Justin Croxton does Geofencing for his clients and shows you how to reach more of the customers you want to meet.  Ready to stop wasting your budget on customers you’ll never meet? Listen now! Show highlights include: If a marketing agency can tell you this, sign their contract. (7:25) The easiest “quick win” marketing tactic you can execute now (it costs 3x less than other marketing campaigns). (11:05) Why

When you’re on top of the search results, SEO is fun. Google sends you free traffic without lifting a finger. But if you’re on page 7 of Google, most people never hear about you. And when you’re not seeing results, it’s hard to justify spending money, time and effort on improving your SEO.  But SEO doesn’t have to be a bad experience. In this episode, Chris Dreyer from Rankings.io stops by to show you exactly how you can make SEO work without spending a fortune.   Ready to get more traffic without all the effort? Listen now! Show highlights include:  How Google can cut your income by 87% overnight—and what you can learn from it. (4:11) The problem with quick fixes (even if they work). (5:20) How to get free “virtual real estate” that gets people to line up for your tap room. (8:08) 3 things that can put you on top of Google Maps’ searches. (9:09) Do you need a blog to rank high in SEO? (11:20) The overlooked weakness of social media marketing—and how to shield yourself from it. (13:28) Why recessions are the

Craft beer marketing is constantly changing. What worked in 2018 doesn’t work in 2020. And what works today won’t work tomorrow.  If you don’t adapt, you get left behind. But if you execute what works, you can grow your business, no matter what’s happening around you.  Steve and Scott from Market the Brew stay on top of the game constantly—they know what works in craft beer marketing. In this episode, they stop by to tell you exactly what marketing works—and what fails.  If you want to do effective marketing to survive the crisis, listen now! Show highlights include:  The 3 elements of effective craft beer marketing strategy. (5:00) Why a great brand can be a weakness if you slack off on this activity. (15:03) The heartbreaking truth about craft beer marketing in a crisis. (17:55) How laziness can make people hate your beers. (19:27) Some breweries will survive the crisis, others won’t. Here’s how you can survive. (22:10) If you enjoyed today’s show, make sure you head on over to www.tapsandtees.info and do

Marketing, branding and storytelling are sexy topics. They’re fun and grow your business. But if you slack off on the “boring” fundamentals, your business might go under before you get to the fun stuff.  Insurance is one of those topics. If your insurance doesn’t cover a major accident, you’re screwed. Kyle Rheiner insures more than 150 craft beverage companies.  In this episode, Kyle shows you how you can sleep easy and stop worrying about hidden risks in your company. Want to get your insurance right and get to the fun stuff in your business again?  Listen now! Show highlights include:  3 signs you need better insurance now. (5:22) Why you should never do your own paperwork. (6:18) What good marketing and insurance have in common (both can cost or save you millions). (12:20) How to keep bad insurance coverage from killing your expansion. (13:44) 2 reasons your insurance company might leave you while you’re still paying for coverage. (16:44) Get listed on this “Amazon for beer” platform and grow your sales