Media Unplugged - Inside The Business Of Media - Video / Digital / Audio / Advertising / Culture

Donald Trump's ten brand secrets - revealed! And... From stodgy magazine to multimedia juggernaut - how The New Yorker did it. Plus, rants and raves on the meaninglessness of taglines, the platform that can turn your idea into a book in just 12 hours, and more. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.