Media Unplugged - Inside The Business Of Media - Video / Digital / Audio / Advertising / Culture

2020 Podcast Predictions. And...What does it mean to have a hit movie...on Netflix? Plus, rants and raves on Guy Kawasaki, Sam Harris, Julia Roberts, and more! Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://blog.pacific-content.com/20-podcast-predictions-for-2020-from-top-industry-leaders-f4ef49e48909https://www.theverge.com/2019/12/6/20998569/the-irishman-netflix-nielsen-data-viewers-bird-box-breaking-bad-el-camino-theaters

Is Apple TV+ in trouble already? And...Franchises falling - Terminator and The Shining. Plus, rants and raves! Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://www.thewrap.com/why-apple-tv-cant-compete-against-netflix-and-disney-without-a-friends-or-seinfeld/https://www.forbes.com/sites/scottmendelson/2019/11/11/box-office-doctor-sleep-failed-to-learn-the-lessons-of-blade-runner-2049/#1d205c957e2e

Your favorite brands have lost their luster. And...Goodbye streaming video, hello TV! Plus rants and raves about the homemade University of Tennessee t-shirt that became a phenomenon and the ice cream truck "anti-influencer" that makes Instagram "stars" pay double. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://www.axios.com/iconic-brands-lose-their-luster-8c09697c-f33e-405a-b778-b189390a5568.htmlhttps://medium.com/@stewartschley/streaming-video-we-hardly-knew-ye-2add24d85888

Nielsen says Radio listenership remains strong. Bueller? Bueller?. And...Are real fake influencers more influential than fake real influencers? Plus rants and raves about the "Poop Museum," why some critics think "The Lion King" movie shouldn't exist, the endless stream of "Halloween" movies, and how easy it is to create an "iHeartRadio-type multimedia company." Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://radioink.com/2019/06/18/nielsen-listenership-remains-strong/https://apple.news/Av6zAWZzJR3yVLWdEtPPZhw 

Podcasting is NOT the new blogging. And...Will there ever be another Game Of Thrones-sized hit? Plus rants and raves about what happens when your Star Wars podcast attracts the attention of Luke Skywalker, himself. And more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://www.copyblogger.com/podcasting-new-blogging/https://www.vox.com/recode/2019/5/20/18632840/hbo-next-game-of-thrones-tv-netflix-apple-amazonhttp://insidestarwars.com

Disney and the future of TV. And...Has Apple poisoned Netflix? Plus rants and raves about the fallout of Dunkin's decision to banish "Donuts" from its name and the phenomenon of "niche-ification." Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://stratechery.com/2019/disney-and-the-future-of-tv/https://www.mediavillage.com/article/apple-poisons-netflix-needham-company/

Prediction: Big media will have its hands full with Netflix. And Spotify and Gimlet and Anchor, oh my! Plus, rants and raves on "grit" and pop up service apps like Recharge (hotel-by-the-minute), Popup (ephemeral coffee shops), and Breather (on-demand private workspaces). Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://redef.com/original/big-media-isnt-ready-to-fight-back-netflix-misunderstandings-pt-5?curator=MediaREDEFhttps://www.recode.net/2019/3/18/18271916/netflix-apple-reed-hastings-video-plans-tech-company-regulation-press-conference-ted-sarandoshttps://techcrunch.com/2019/02/14/spotify-gimlet-anchor-340-million/

2019's media predictions. And...Amazon's new ad strategy: Free samples! Plus, rants and raves on a platform for foodies that allows you to interact with and buy from your favorite chefs and the frightening declines in traditional radio listening. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://techcrunch.com/2018/12/31/1763827/https://www.axios.com/amazon-ad-strategy-free-samples-based-on-consumer-data-5ce0fe5b-6112-4d59-8d28-39278f457b6d.html

Overpriced shoes? A Hail Mary "Payless." And... Will malls look more like...towns? Plus, rants and raves on Youtube "Superwoman" Lilly Singh, Capital One Cafe's, and personalized celebrity videos from Cameo.com. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://www.cnn.com/2018/11/29/business/payless-fake-store/index.htmlhttps://www.axios.com/future-of-malls-retail-columbus-5a46a516-a907-4119-bd97-0d2bd1dab5ae.html

Can Netflix become HBO before HBO becomes Netflix? And... Can Radio survive without Passion? Plus, rants and raves on Netflix's "The Haunting of Hill House," the demise of SEARS, and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://www.barrons.com/articles/video-comes-full-circle-as-hbo-prepares-to-tackle-netflix-1539518400https://radioink.com/2018/10/16/can-radio-survive-without-passion/

Buzzworthy TV gets small: How choice, tech, and attention are reshaping what we watch. And... Is Netflix GOOD for movie theaters? Plus, rants and raves on Nabisco's questionable response to PETA, The Nike/Colin Kaepernick controversy, "Offline," the online magazine that must be read offline, and the ever-popular news from Wax Museums! Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://www.mediavillage.com/article/its-a-smart-tvdevice-world-after-all/https://www.emarketer.com/content/more-than-half-of-us-consumers-watch-subscription-ott-video-2018https://www.hollywoodreporter.com/live-feed/summer-2018-tv-ratings-winners-losers-1138477http://adage.com/article/digital/netflix-movie-theaters-summer-decades/314763/

How to blow up podcasting. And...9 ways to innovate journalism - and media - online. Plus, rants and raves about Oscar's new "Popular Film" category, the niche luxury brand of (wait for it) dental floss, and how 3 minutes of a podcast can generate tons of publicity for all the wrong reasons. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: http://www.niemanlab.org/2018/08/podcastings-next-frontier-a-manifesto-for-growth-beyond-the-already-converted/http://www.niemanlab.org/2018/07/54-newsrooms-9-countries-and-9-core-ideas-heres-what-two-researchers-found-in-a-yearlong-quest-for-journalism-innovation/

Disney's mistakes are costing Star Wars. And...Get off your IHOB high horse! Plus, rants and raves about what's wrong with online reviews, the Onion's desperate attacks on Facebook as their traffic sinks, and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://redef.com/original/star-wars-fatigue-is-a-myth-but-disneys-mistakes-were-real-costly-and-avoidablehttps://medium.com/words-for-life/get-off-your-ihob-high-horse-c10ca9678531

Are smartphones killing websites? And...Facebook is losing its cool among teens. Plus, rants and raves about IHOP (or is it IHOB), the "Truth Initiative," and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://medium.com/bloomberg/smartphones-are-doing-to-websites-what-amazon-did-to-the-mall-d789a6cee119http://adage.com/article/digital/facebook-losing-cool-teens-pick-youtube-snapchat/313707/

Do influencers really influence anything? And...Adidas unfriends Facebook - maybe your brand should, too. Plus, rants and raves about the Earth-shattering consequences of Best Buy's new logo, a newspaper's wet-look ad that looks too real, and Google's new AI that's almost too human. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://medium.com/21st-century-marketing/its-time-to-address-the-elephant-in-the-room-influencers-don-t-really-influence-anything-or-ee036b4abbbhttps://digiday.com/marketing/sources-say-adidas-paused-ads-facebook-reviews-efficacy/

The end of authenticity. And...Will Amazon finally make TV's smart AND friendly? Plus rants and raves about Ford halting production of most sedans, the phenomenon of micromerchandising, and how Sherwin-Williams is using augmented reality. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://medium.com/s/story/post-authenticity-and-the-real-truths-of-meme-culture-f98b24d645a0https://mondaynote.com/smart-tv-made-real-by-amazon-5b46cd3ac2b6?gi=23707d532aba

The strategy behind Amazon's Prime Video. And...MoviePass and the magic power of data. Plus rants and raves about Jesus Christ Superstar, the Star Wars theme park, and the new book "The Big Picture: The Fight for the Future of Movies." Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://www.reuters.com/article/us-amazon-com-ratings-exclusive/exclusive-amazons-internal-numbers-on-prime-video-revealed-idUSKCN1GR0FXhttps://www.thewrap.com/how-silicon-valley-helps-explain-movie-pass/

Creating your own podcast: A big waste of time? And...NBC/Universal cuts primetime ads by 20% - Should you? Plus rants and raves about Tuxe - the fashion company that has turned its products into services - and Ring's impressive acquisition by Amazon after being rejected by the Shark Tank crew. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://digiday.com/media/entertainment-news-and-now-sports-inside-cbss-efforts-to-go-over-the-top/http://variety.com/2018/tv/news/nbcuniversal-nbc-advertising-cut-primetime-ad-load-1202712956/

Long live fake fame! And...Is Facebook killing comedy? Plus, rants and raves on what a famous handbag owes to the back of an airplane sick-bag, the wondrous origin of the most famous Coke jingle in history, and the mystery surrounding the seeming impossibility to recreate Beyonce in wax. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://www.nytimes.com/interactive/2018/01/27/technology/100000005704904.app.htmlhttp://splitsider.com/2018/02/how-facebook-is-killing-comedy/

Inside the Epic Battle for Media’s Future. And...How Amazon’s New Convenience Store Changes Everything. Plus, rants and raves on the newest blockchain star, Kodak(?), the "shocking" finding that women over 50 don't believe your ads, and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://www.mediavillage.com/article/the-future-of-media-an-epic-battle/https://www.fastcompany.com/40518124/amazon-go-store-opening