Online Marketing Made Easy With Amy Porterfield


How do I start an online business? Grow my email list to thousands of subscribers? Sell more and grow faster? These are just some of the big questions that leading online marketing strategist, Amy Porterfield, digs into on the top-ranked Online Marketing Made Easy Podcast. Featuring insights from A-List online marketing experts (Russell Brunson, John Lee Dumas, Rick Mulready, Marie Forleo, etc.) as well as mini marketing masterclasses and step-by-step guides, each episode is designed to help you take immediate action on the most important strategies for starting, scaling and automating your online business. Amys specialty is getting into the online trenches with you. Thinking about creating an online course? Want to promote with webinars? Need help with your Facebook ads? Discover why hundreds of thousands of online business owners turn to Amy Porterfield to generate more profits and to make sense of the online marketing space, implement the strategies that really get results, and turn that side hustle into a business that lasts.


  • #328: 10 Unexpected Digital Course Topics That Will Inspire You Into Action

    #328: 10 Unexpected Digital Course Topics That Will Inspire You Into Action

    30/07/2020 Duración: 27min

    In my 10+ years of being a digital course creator, I’ve seen a course for everything under the sun! From sourdough bread making to retirement planning, and everything in between -- I’ve seen it all! And this just reaffirms my belief that everyone has a digital course in them. In this episode, I’ll share 10 fascinating examples of digital courses to get your creative juices flowing. Plus, I even give you some rapid-fire questions to help you get clear on topics that you could use for a digital course.  If you’re dreaming of becoming an online entrepreneur but aren’t sure what to focus on, this episode will help you get hyper-clear on a digital course topic so you can start bringing your dream to life! Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’

  • #327: Stop Leaving $$ On The Table -- Add A Digital Course To Your Biz (Here’s How!)

    #327: Stop Leaving $$ On The Table -- Add A Digital Course To Your Biz (Here’s How!)

    23/07/2020 Duración: 40min

    Want to know what I love most about a digital course? I love that they can literally be added to almost any business and that once you create your first digital course you set the foundation for something you can sell over and over again with just a few tweaks and updates! And that’s exactly what I’m laying out for you in this episode -- how to add a digital course to your existing business so that you can boost your revenue, free up your time, and build a business that works for you and not the other way around. If you’re a coach, consultant, service provider, online entrepreneur, or have a membership site, I have specific examples of just how to take what you offer, put it into a course, and sell it to reach more people and make more of an impact. I also give you my three profitable course types along with real-life examples of what type works best for each business structure. Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’

  • #326: My Top 10 Digital Course Mistakes (And How To Avoid Them)

    #326: My Top 10 Digital Course Mistakes (And How To Avoid Them)

    16/07/2020 Duración: 52min

    It’s hard to believe it, but I’ve been creating digital courses for 10 years now! And along the way, I’ve succeeded, I’ve failed, and I’ve definitely tripped a time or two. In this episode, I share 10 mistakes that I’ve made in my 10 years of digital course creation in hopes that you can learn from me, avoid these same mistakes, and build a thriving business quickly! Everything from not finding my sweet spot to getting stuck in perfectionism to holding onto tasks far longer than I needed to -- these all made the list. And I hope you find my lessons learned helpful as you navigate the world of online business and digital courses. This episode is brought to you by Acuity Scheduling, a scheduling platform that will help you to book more clients, get paid on time, and automate and organize your business’ day-to-day tasks. For a limited time only, you can get 45 days of Acuity Scheduling absolutely free -- no credit card required. Click here to automate your schedule! This episode is also brought to you by the Ful

  • #325: How To Avoid These Two Common Launching Pitfalls with Tasha Booth

    #325: How To Avoid These Two Common Launching Pitfalls with Tasha Booth

    09/07/2020 Duración: 43min

    What if I told you that there are two common pitfalls that you -- as a course creator -- should be very careful to avoid? Would you be interested in finding out what they are? Well, my friend, you’re in luck because my guest is going to share the deets and how to avoid getting tripped up by them. Her name is Tasha Booth and she is the Founder and CEO of The Launch Guild, an Online Business Management & Digital Marketing Implementation Agency. In this episode, we chat about those common pitfalls, personal touchpoints that you can use to boost your revenue (very doable!), and how to use a beta launch to validate your course idea and content.  Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’

  • #324: Email List Growth Strategies That Will Transform Your Business

    #324: Email List Growth Strategies That Will Transform Your Business

    02/07/2020 Duración: 32min

    Email list growth is just something you’ll never stop doing! Attracting new ideal audience members to your email list to nurture them and eventually turn them into devoted customers should be a priority as a new or veteran entrepreneur. To help you out, I’m sharing three foolproof list growth strategies. Whether you’re still working on hitting your first 250 subscribers or you have a few thousand on your list, you’ll find these strategies extremely doable and effective. The first one ties into Search Engine Optimization and how to use it on your website, the second is a social media strategy, and the third is an approach you can use to get your website visitors onto your email list. I’ve even included a little bonus strategy at the end of the episode. Check out how this episode plays out... [04:42] Strategy #1: I share a super simple Search Engine Optimization (SEO) strategy to boost your website traffic and gain new leads. No SEO experience required to make this subscriber growth strategy work! [11:56] Stra

  • #323: How Healthy Is Your Email List? 4 Metrics To Track

    #323: How Healthy Is Your Email List? 4 Metrics To Track

    29/06/2020 Duración: 29min

    Entrepreneur PSA: Tracking your email metrics is an important task that you need to be making time for! Okay, I know that may not seem like the most exciting public service announcement you’ve ever heard but hear me out. If you’ve been looking to grow and improve the health of your email list, the answers and guidance you’re looking for could be hiding in the metrics housed on your email service provider. Now, I know that you might be unsure as to what your metrics mean and which ones to pay attention to, which is why, in this episode, I break down exactly how to track your email metrics and set goals according to your industry averages. I know you’re going to find this episode invaluable. It’s going to give you the confidence and knowledge to keep growing that priceless email list of yours. Here’s a sneak peek of this episode... [03:30] First things first, let’s chat about your email open rate. This is the percentage of people who open your email. Different Industries have different open rates, so when you’

  • #322: How To Build Your Email List from the Ground Up

    #322: How To Build Your Email List from the Ground Up

    25/06/2020 Duración: 57min

    There are two things that go hand in hand: being an entrepreneur and having an email list. Eleven years into my business, this is something I know for sure. And despite the necessity of an email list, I still hear objections like… “I don’t know where to start.” “I want to wait until I have more followers.” “There’s too much tech set up.” Whenever I hear these objections, I shrug it off, knowing that each one can be debunked -- which is exactly what I do in this episode. Not only do I debunk these objections, but I also tell you the 3-piece recipe you need to start your email list and your first step to create a thriving list. My hope is that, from this episode, you’ll gain the knowledge and confidence you need to get your email list up and running within one week of listening to this episode (or less)! Let’s check it out... Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’

  • #321: Untapped Strategies To Grow Your Email List  Your Business with Neil Patel

    #321: Untapped Strategies To Grow Your Email List & Your Business with Neil Patel

    22/06/2020 Duración: 30min

    Are you ready to make list building mistakes a thing of the past so you can become an email list master? Well, my friend, I have just the guy to help you do so. Neil Patel, top online marketer, entrepreneur, and best selling author is going to share three of the most email marketing mistakes made by entrepreneurs. And, of course, he doesn’t stop there. He also goes on to share how to avoid these mistakes and, instead, how to improve your email marketing game and successfully grow your list. Here’s a snapshot of a few things we talked about… The biggest mistake that people are making right now with their email list is focusing on the size of their list. The truth is if your list isn't engaging, the size of it doesn't matter. Scrub your list and remove people who don't open or engage. Growing your list is always a challenge. Respond to comments on blogs, groups, and social sites by helping people. When you point people to your helpful resources, you can grow your list while engaging and helping new subscribers

  • #320: 5-Steps To Make Your Marketing More Inclusive With Sonia Thompson

    #320: 5-Steps To Make Your Marketing More Inclusive With Sonia Thompson

    18/06/2020 Duración: 57min

    In this episode, I chat with expert marketing strategies, marketing consultant, podcast host, CEO of a media group, and all-around amazing human being, Sonia Thompson. Sonia shares her 5-step approach for creating a more inclusive business and company culture. Plus, she gives actionable strategies that you can start implementing right away. Here’s a peek at her 5-steps: Diversify your circle of influence Re-evaluate your ICA Commit to representation Make cultural intelligence a priority Audit your customer experience Click here to listen! This episode is brought to you by Boosted, an app for iOS or Android that allows you to make beautiful, professional-looking videos for your brand’s social media in three easy steps! You can use stock videos, your own videos, or even create stunning videos with your photos. With top-notch templates, easy resizing, and user-friendly video editing options, Boosted can take your social to the next level. Head here to get the discounted rate of $15 for 3 months of Boosted Prem

  • #319: Facebook Group Engagement: Strategies You Need To Know

    #319: Facebook Group Engagement: Strategies You Need To Know

    15/06/2020 Duración: 28min

    Facebook groups, you gotta love them. And as an entrepreneur, you gotta have one! Especially during the COVID-19 crisis, people are spending more time online looking for the answers and guidance they need, and one place they are looking is on Facebook. This means, if you don’t have a Facebook group, you could be missing out on potential customers and loyal audience members. Or, maybe you’ve started a group, but you’re struggling to engage your members. Either way, you’re going to love this episode and walk away with tons of ideas to get your group rockin’ and rollin’. I have over 38 thousand members between my free and paid Facebook groups, so I know a thing or two about what works and what doesn’t. In this episode, I spill it all! We’re going to talk about my favorite tips and tricks for setting a Facebook group up, engaging your members, and ensuring you don’t hear crickets when you post. Here’s what I talk about… [06:17] It’s important to define your group focus and who your group is for. You gotta do thi

  • #318: Becoming an Imperfect Ally with Erica Courdae

    #318: Becoming an Imperfect Ally with Erica Courdae

    11/06/2020 Duración: 01h07min

    I’m so excited for my guest today, Diversity, Equality, and Inclusion Consultant, Erica Courdae. Erica has dedicated her life to expanding how others interact with the world through powerful conversations. Her work as an entrepreneur and coach has taken her across the country, onto stages, and into communities as a key speaker and educator.  Erica brought some serious honesty and truth to this interview and shared so much eye-opening insight around… How to show up as an imperfect ally The power of listening and apologizing over defending and deflecting Tone-policing and why it’s harmful to the BLM movement How to diversify your business and adjust your values to support equality and inclusion And so much more. This episode is a very public, “behind-the-scenes” look into my beginnings of allyship and I invite all my listeners to keep me accountable as I continue this journey. Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’

  • #317b: How To Do A Step-by-Step Mid-Year Goal Audit

    #317b: How To Do A Step-by-Step Mid-Year Goal Audit

    01/06/2020 Duración: 31min

    I think we can all agree that the first six months of 2020 have been crazy, uncertain, and have pushed us in ways that we never expected -- especially as entrepreneurs. Nonetheless, six months have passed and we’re now halfway through the year. So from one friend to another, how are your 2020 goals coming along? Maybe you’re kicking butt -- go you! Or, perhaps you’re falling behind a bit. Given the COVID-19 pandemic, just know that you’re not alone, so give yourself some grace. COVID or no COVID, I always find doing a mid-year goal audit helpful. It’s important to recalibrate where you are with our goals to ensure they’re on track and realistic. In this episode, I have a 4-step process to help you reach your goals in the final six months of 2020 -- no matter where you are right now. Here’s what it looks like: Identify your goals -- get hyper clear on what they are and refresh your memory. Examine your progress and list out the actions you’ve been taking towards your goals. Identify what’s working and what is

  • #317: 6-Steps To Craft A Money Magnet Offer

    #317: 6-Steps To Craft A Money Magnet Offer

    28/05/2020 Duración: 36min

    You have something to offer your audience -- that special sauce that people are looking for and need. So, friend, how are you going to get it into their hands? The answer? By crafting an irresistible offer that your audience cannot resist. What is an offer? An offer is a product or service that you sell through your business. This could be a digital course, a PDF guide, one-on-one or group coaching... the list goes on. After 11 years of growing a successful online business, I can promise you that having only one offer is what will set you up for success. This episode will walk you through my 6-step process for taking what you have to offer, and packaging it into something that your audience will love and buy! Here’s the 6-step process for crafting an offer that your audience won’t be able to resist: Define your offer promise. Identify the length of time it takes to see a transformation. Map the path or step-by-step journey it requires to get this transformation. Select your offer format. Price your offer. Cr

  • #316: How To Grow Your Email List Using Social Media

    #316: How To Grow Your Email List Using Social Media

    21/05/2020 Duración: 41min

    After 11 years of building a successful online business, there is one area I see entrepreneurs go wrong time and time again. Want to know what it is? They put all their effort into growing their social media following without properly using it to grow their email list. In my experience, that’s a big no, no. So, why would that be a big mistake? Well, here are a couple of stats I want to share with you. Your return on investment with an email list is 4x higher than any other marketing platform. In fact, the average ROI is 122%. For every one dollar spent on email marketing, you could make between forty-five to fifty-one dollars. You do not, and I repeat, do not own your social media followers. You do, however, own your email list. This means that a social media platform can take your followers away at any point, or dictate who does and does not see your content. Do I have your attention yet? I’m not saying you should ditch social media. Instead, I’m giving you simple, effective strategies for utilizing your s

  • #315: 5 Ways To Use TikTok To Reach More Customers (No Dancing Required) with Elise Darma

    #315: 5 Ways To Use TikTok To Reach More Customers (No Dancing Required) with Elise Darma

    14/05/2020 Duración: 51min

    We can no longer ignore the newest social media platform, TikTok. And, I’d be lying if I said that I haven’t been intrigued by it. After all, if it’s good enough for Reese Witherspoon and Will Smith, it’s good enough for me. But I wanted to know more. So, I turned to Instagram educator and TikTok early adopter, Elise Darma, to educate me. In today’s episode, Elise and I talk about: What TikTok is. Why you, as an entrepreneur, should be using and paying attention to TikTok. How to get your first one thousand followers on TikTok, and, how to get them onto your email list. Plus, 5 TikTok video ideas that you can start using right away. Elise has been featured in Forbes, Entrepreneur, Elite Daily, and The Everygirl. She knows her stuff when it comes to social media. I can’t wait for you to learn her step-by-step approach to getting started with and using TikTok to attract new customers. You’ll walk away from today’s episode with a new tool in your marketing pocket, and ready to dominate a hot new platform. And

  • #314b: From Rejection to a 1.2 Billion Dollar Entrepreneur with Jamie Kern Lima

    #314b: From Rejection to a 1.2 Billion Dollar Entrepreneur with Jamie Kern Lima

    11/05/2020 Duración: 56min

    A lot of people look at a billion-dollar company with starstruck eyes and forget that, in most cases, it took someone a lot of persistence, resilience, and tenacity to get there. And, yes, I have a specific company in mind. I’m referring to IT Cosmetics, a billion-dollar makeup company. In this episode, I sit down and talk to the founder, Jamie Kern Lima. I am so honored to have my friend join me and bring inspiration and tangible guidance on how to build a successful company from the ground up. Jamie has a motivating story and she is an example of hard work, determination, and persistence. On top of that, she has a heart of gold. Jamie shares her journey of being a successful entrepreneur and how she handled hearing “no” over and over again. She talked about following your intuition, showing up authentically, and some of her top needle movers when she was building a billion-dollar business. Here's a peek at the episode... [05:15] Jamie shares about her struggles with her skin, which a television anchor, mad

  • #314: Become The Most Decisive Person You Know

    #314: Become The Most Decisive Person You Know

    07/05/2020 Duración: 31min

    Can I let you in on a little secret? If you become a decisive entrepreneur early on in your journey, it’s going to serve you in the long run. How do I know? Because I’ve been in the game for twelve years now, and I’d say that’s long enough to feel like I’ve made enough decisions to last me a lifetime. I have a question for you, do you consider yourself to be a decisive person? If you answered “no,” that’s totally fine. To be honest, I’ve always been a pretty decisive person (just like my mom!). But being an entrepreneur has helped me to take a step back and to examine my process for making educated decisions with confidence. My hope for you is that whether you’re decisive or not, you take my simple and effective 4-step decision-making process, and you use it to make big, bold decisions that will best serve you, your business, and your audience. Step one in my 4-step process is to commit already! Give yourself to commit to making a decision… even if it’s the wrong one, which sometimes, it will be. My second st

  • #313b: Shift Your Selling Mindset with Lisa Sasevich

    #313b: Shift Your Selling Mindset with Lisa Sasevich

    04/05/2020 Duración: 37min

    Wouldn’t it be fun to share your gifts with the world and make a ton of money while doing it? You’re probably thinking, “Well, Amy, uh yeah…obviously!” So why do I hear -- all the time -- that to be an entrepreneur, it's so much harder than just getting paid to share your gifts? My guest today, Lisa Sasevich, is going to set the record straight. She's going to share just how to use your gifts to boost your sales so that you can make the revenue you desire. Lisa -- a.k.a. “Queen of Conversions” -- is an award-winning entrepreneur and business coach, and she just released her new book, “Meant For More.” Why is this book important to read as an entrepreneur? Because Lisa has put all of her top tips and tools into one place so that you can hone in on your unique gifts and use them to build a thriving business. In this episode, Lisa and I chat about her easy-to-use, proven formula for understanding how to use your gifts to make more money, have more impact, and get more out of life. What I love most about her step

  • #313: How To Find The Right Business Mentor

    #313: How To Find The Right Business Mentor

    30/04/2020 Duración: 28min

    “A mentor is someone who sees more talent and ability within you than you see in yourself, and helps bring it out of you.” - Bob Proctor Amen, Mr. Proctor! I am a firm believer in studying and learning from mentors who have gone before you and have succeeded and created a life and business similar to the one you dream of creating. When I was first starting out, I relied on and invested in mentors to support me with the step-by-step guidance they’ve used to achieve results. And the truth is, I still do to this day! It’s important to find a mentor who aligns with your vision and the goals that you have set for your business. In this episode, I talk about… why mentors are important during every season of your business the golden number of mentors you should study and learn from the difference between working with a mentor one-on-one, in a mastermind, or online through a course they offer how to know which one is best for you and your business Here’s what this episode is all about... [04:11] I get it! When s

  • #312b: The Things You SHOULD Be Saying Yes To

    #312b: The Things You SHOULD Be Saying Yes To

    27/04/2020 Duración: 26min

    I almost said “no” to one of the biggest opportunities I’ve ever had, and it would have cost me playing a bigger game as I had committed to. If you’ve been with me for a while, you know that in 2019 I committed to playing a bigger game, and yet here I was, in 2019, contemplating shooting down an opportunity that allowed me to do just that. Woah! What the heck was I thinking? Tune in to find out if I actually played a bigger game. Spoiler alert… I did! In this episode, I’m talking about the opportunities, the kind that we all get, that are scary, exciting, and provide us with the breakthroughs we need to accomplish our goals and jumpstart a life and business that we dream of. I want you to look out for those opportunities, and even though they may seem terrifying… I want you to have the courage to say “yes” to them. And while it isn’t as easy as one, two, three, I do have three steps for you to take when you encounter those opportunities to help you find the courage, confidence, and grit to say “yes,” play a b

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