Medicine Avenue

Welcoming R. John Fidelino, Head of Brand Innovation & Commercial Impact at The Development, to our operating room today. Join us as we dissect a piece of work that picked up a statue at the prestigious London International Awards. 

BONUS EPISODE! Please welcome Jeff Leisawitz, life coach for storytellers and creatives of every flavor, to our operating room today. Join us as we do something a little different. In this episode, we dissect some of the biggest creative barriers, and discuss ways to unlock your magic and get your creativity flowing again! Special thanks to the London International Awards for their continued commitment to creativity.

Welcoming Clay MacGuire, Creative Director at 21GRAMS Gotham, to our operating room today. Join us as we dissect a piece of work that picked up a statue at the prestigious London International Awards. 

Welcoming Adam Hessel, CCO of OGILVY HEALTH in NY, to our operating room today. Join us as we dissect a piece of work that picked up a statue at the prestigious London International Awards. 

Welcoming Augé Reichenberg, CCO of VMLY&R HEALTH in NY, to our operating room today. Join us as we dissect a piece of work that picked up a statue at the prestigious London International Awards. 

Welcoming Jon Chapman, CCO of BBDO Health in NY, to our operating room today. Join us as we dissect a piece of work that picked up a statue at the prestigious London International Awards. 

It's the season finale of Medicine Avenue – proudly brought to you by AdvertisingHealth and the London International Awards. In this episode we speak to Andrew Spurgeon,  Chief Creative Officer (Europe) of Publicis Health.Andrew’s impact on creativity in health communications has been sustained and significant. And with Langland’s award-winning performance remaining unsurpassed, many continue to regard the agency as setting the benchmark for the sector.Join us as we chat about his illustrious career; his incredible impact on the industry; and his absolute love for craft. This season finale is full of snippets from some of his most awarded campaigns , as well as some behind-the-scenes stories of our time working together. 

In this week's episode of Medicine Avenue - proudly brought to you by AdvertisingHealth and the London International Awards - we speak to Brett O'Connor, Founder and Executive Creative Director of VCCP Health in London. In 2008 Brett left McCann to become a founder at VCCP Health, which is now one of the most highly awarded Healthcare agencies in London. During his time in healthcare, his experience has stretched from insect repellent to oncology and from KOLs to consumers in the high-street.  Join us as we chat about his tenure as the 2019 LIA Pharma Jury President; his admiration and love for craft and creativity; and some insights into his LIA-winning film for Edwards Lifesciences called 'Storks'.

In this week’s episode of Medicine Avenue – proudly brought to you by AdvertisingHealth and the London International Awards – we speak to Icaro Doria, Global Chief Creative Officer for Havas Health&You.Before his global role, Icaro was the CCO at both ARNOLD and DDB NY, as well as being the founding partner and CCO of Wieden+Kennedy São Paulo. Icaro has also judged and won all major creativity and effectiveness awards in our industry several times over, being ranked by AdAge as the most awarded creative in the world in 2008.Join us as we speak to Icaro about his ambitions for the healthcare industry; how he values craft; and how he formed a creative bond with the late, great Kobe Bryant...

In this week’s episode of Medicine Avenue – proudly brought to you by AdvertisingHealth and the London International Awards - we speak to Geet Rathi, Design Director of TBWA India.Geet is a multi-award winning creative leader, having won the United Nations Grand Prix for Good in Healthcare for 'Blink To Speak' - the world’s first eye language guide. She is Campaign Brief Asia's 8th most awarded creative in India, and also plays an active role in growing and mentoring young women into future creative leaders.Join us as we discuss how design and craft can play a crucial role in helping to solve some of healthcare's biggest challenges.  

In this week’s episode of Medicine Avenue – proudly brought to you by AdvertisingHealth and the London International Awards - we speak to Nick Capanear, EVP, Executive Creative Director of GSW.A 20-plus-year veteran creative, Nick is proof that the best creatives never stop learning. He has consistently pushed our industry forward: combining an exceptional eye for craft and creativity that permeates his work from consumer to serious science. Join us as we discuss Nick's career; some of his most awarded work; as well as how he took a pharma campaign all the way into Lürzer's Archive. 

In this week's episode of Medicine Avenue - proudly brought to you by AdvertisingHealth and the London International Awards - we speak to Renata Florio, Chief Creative Officer of Ogilvy Health North America. With over 20 years of experience, Renata has worked with many of the world’s biggest and best brands, and has collected many of the top creative awards—including 17 Cannes Lions.  Since 2014 she’s been leading some of the main Global Brand Management clients at Ogilvy&Mather, and in 2017 her campaign for Kiwi Shoe Care “Portraits Completed”,  mixing craft and data, was among the most awarded campaigns of the world.Join us as we find out about her love for languages; her vision for her new role at Ogilvy Health NA; and why selling the idea is part of the craft too...

In this week's episode of Medicine Avenue - proudly brought to you by AdvertisingHealth and the London International Awards - we speak to Jon Chapman, Co-Chief Creative Officer of the Havas Lynx Group.With over 16 years’ experience in both consumer and health advertising – most of which was spent at Havas Lynx - Jon is largely responsible for the sudden surge of the agency that became a northern creative powerhouse. In recent years, he has also been jointly responsible for the growth of an innovation hub within the Group, and is responsible for multiple award wins including Cannes Lions, Clios and LIAs, and judged on various international jury panels.This week’s episode – sadly missing our friend and co-host Ryan Wallman – sees your host Tim Jones catching up with Jon as he tells us about his career; how he sees craft as part of the creative process; and an insight into his beautifully honest film project “U=U” for Viiv Healthcare. 

In this week's episode of Medicine Avenue - proudly brought to you by AdvertisingHealth and the London International Awards - we speak to Fabio Rodrigues, VP Creative Director of McCann Health New York. With over 20 years of advertising experience, Fabio has worked with some of the biggest advertising groups and consumer brands in the world. The interest to move to healthcare came from a belief that this is the space that will see the biggest creative innovation and advances in the upcoming years. As a result, his work has been recognized by many international award shows - including London International Awards, Cannes Lions, Clios, D&AD, Global Awards, and The One Show.  Join hosts Tim Jones and Ryan Wallman (@Dr.Draper) as they chat to Fabio about his career; how he set up a new craft department within McCann Health NY during a pandemic; and his latest project: “The Unfinished Votes” – where they used AI to digitally bring back a Parkland victim to plead to replace his vote. 

Welcome to the new season of Medicine Avenue - proudly brought to you by AdvertisingHealth and the London International Awards. Join your hosts Tim Jones and Ryan Wallman (@Dr.Draper) as they talk all things craft and creativity with healthcare advertising's top creative minds. In this week's launch episode, we speak to Bernardo Romero, Chief Creative Officer of The Bloc, New York. After being named Lürzer’s Archive’s “Number One Art Director” in the world in 2015, Bernardo has devoted his career to healthcare, earning a reputation for driving some of the most unexpected, innovative, and authentic work in the industry. As Jury President of the Healthcare Craft category at the 2019 London International Awards, Bernardo was the perfect person to chat to about how craft can positively impact the healthcare advertising world. 

Today on Medicine Avenue we are joined by the Brazilian creative duo that is Diego Freitas & Mauro Arruda.  They have recently made headlines by launching FCB Health Brasil, the network’s first-ever dedicated offering in Latin America, in their new roles as Co-Managing Directors and ECDs.Prior to this, Diego and Mauro led a successful creative charge at Havas Health, where their work won awards at almost every major festival - most notably, their Parkinsounds campaign.In this episode, we talk to them about their early careers; what they have learnt from serving on many awards juries; and what piece of work still haunts them to this day…

Today on Medicine Avenue Ryan and myself are joined by the healthcare provocateur himself - Tim Hawkey. By day, Tim is the Chief Creative Officer of Area 23, An FCB Health Network Agency. By night he practices his cake-cutting techniques...Tim has lead the creative charge at Area 23, the agency that has almost single-handedly changed the entire creative trajectory of the industry. Their work has consistently won almost every award in the business, including being named 'Agency of the Year' at every major festival. Area 23 was also crowned the #1 Agency in the World by the AdvertisingHealth World Top 10 rankings, based on their stellar performance last year. In this episode, we talk to Tim about his birthright into advertising; his scientific background; the culture of creativity at Area 23; and more impressively...how he managed to shit his pants during a client meeting...

Today we are joined by the 2019 Lions Health Pharma Jury President Robin Shapiro. Robin tells us all about her career and daily role as the Global President for TBWA WorldHealth in New York; what she hopes to see at Lions Health this year; and how much it would cost for her to give us a gold lion...

Today on Medicine Avenue we are chatting to Olly Caporn - Worldwide Creative Director of CDM. In 2018 Olly was responsible for guiding the CDM Network to their most creatively awarded year in its 30 year history.He’s also been a judge at every major award show, including London International Awards, Lions Health, and Clio Health.Ryan and I will be chatting to him about his career, some snippets from inside the jury room at LIA, and why a certain dead rat is still plaguing him…

It's the first ever episode of Medicine Avenue, and today we are joined by Jonathan Isaacs, Chief Creative Officer at TBWA\WorldHealth, New York. Jonathan was part of the Health & Wellness jury at the London International Awards, and is no stranger to the judging circuit. We’ll be chatting to him about his time in Vegas, the standard of the work in the industry, and what we can all learn from Madonna…