John Malmo Consulting Commentaries
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:51:43
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Sinopsis
Every Monday during Morning Edition on WKNO-FM 91.1, marketing consultant John Malmo grades current business activities based on over 50 years in advertising and marketing.
Episodios
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#510 Quit Advertising
08/09/2021 Duración: 03minMalmo discusses why you shouldn't quit advertising.
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#508 Retail Will Not Become a Brickyard
08/09/2021 Duración: 01minMalmo predicts the future of brick and mortar.
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#505 - Never Be Incorrect on Purpose
16/12/2019 Duración: 01minYour grammar usage is well above average. And when you see or hear an ad that includes a mistake in grammar you’re offended. Then you wonder if the writer did it on purpose.
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#504 - Just Watch the Customers
09/12/2019 Duración: 01minFor every sale, there was a need. And needs are manifested as customers. If you identify customer needs before your competitors do you’ll make more sales. If you identify customer needs before customers do you’ll make a LOT more sales.
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#503 - Make Airport Signs BIGGER
02/12/2019 Duración: 13sHaving spent most of my life in advertising, it’s only natural for me to have a high regard for advertising. But having worked with hundreds of different client businesses, I have a high regard also for businesses that make it easier to do business with them.
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#502 – What’s A CMO
25/11/2019 Duración: 01minAmerican business spends about a trillion dollars a year on so-called marketing. And so-called chief marketing officers, or CMOs, have the shortest tenure of any executive, according to the Wall Street Journal.
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#501 - First Maximize Your Niche
18/11/2019 Duración: 01minFew entrepreneurs think about it this way, but how you define your business determines its potential.
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#500 - AI can rob you of your own "I".
11/11/2019 Duración: 01minAfter people spend months in a hospital bed, it’s hard for them to walk when they finally get up. Most need at least a so-called walker until they regain their strength and balance. The same thing is true of our brains.
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#499 – Are family companies more responsible?
04/11/2019 Duración: 01minA handful of us were little boys and girls in the ‘Thirties when a Band Aid at home substituted for the emergency room. From Band Aids and dental floss to talcum powder and duct tape, Johnson & Johnson is one of the most important companies in American history.
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#498 – If you have something to say, just say it
28/10/2019 Duración: 01minWatching TV the other night I was reminded of the most basic fundamental of advertising. A Good Feet Store commercial was running. And a pudgy, ordinary-looking guy on a blank background just looked into the camera and told how his feet always hurt and made his life miserable.
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#497 - Out-of-Home Advertising Growing
21/10/2019 Duración: 01minIf you say the right thing to the right people at the right time, advertising will be successful. Saying the right thing depends on how you create the advertising. Finding the right people at the right time, those are both elements of media selection. And media selection, not ad creation, is the most important element of advertising.
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#496 – No substitute for being smart
14/10/2019 Duración: 01minLooking back, it’s easy to put a finger on the hardest part of seven decades of employment. Hiring and firing. As for firing, the late Abe Plough’s advice was best. The right day to fire someone is the first day it ever crosses your mind.
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#495 – Dictionary Has 840 New Words
07/10/2019 Duración: 01minMerriam-Webster recently added 840 new words to its online dictionary. It reminded me what dictionaries are for. To allow us to find the definition of a sound that is foreign to our ears. Are there 840 truly new words in the English language?