Selling The Couch With Melvin Varghese, Ph.d. | Weekly Conversations To Build And Grow Your Counseling Private Practice

The pandemic has dramatically shifted and shaped the world of therapy, and it’s prompted all of us to take a close look at our work and how we can do it best. We have learned that we, as therapists, can deploy our unique skill set in different realms than we originally planned, such as moving from the therapy room to bringing in online course income. This transition brings a struggle that is common to many clinicians, and it causes a tremendous amount of fear and imposter syndrome. Join us for this open and honest conversation. Our Featured GuestMineela ChandMineela Chand is a Licensed Marriage and Family Therapist in Wayne, PA. Besides being a corporate leadership coach and a certified brain spotting therapist who also has a divinity degree, she is a dear friend and colleague of several years. Since 2022, I have done monthly brain spotting sessions with Mineela, which I’ve found to be extremely beneficial. In today’s session, we are discussing the three biggest roadblocks in going from clinical to onlin

Is your goal to build a business that brings in $1 million each year? I used to be that entrepreneur, too, but something’s changed. Even though I always feel some vulnerability in sharing the ups and downs of entrepreneurship, I find joy and feel a sense of responsibility in being honest about my journey in building STC with the simple hope to inspire others. I’m sharing five realizations about why I don’t have that same goal anymore. Join me for this solo session!You’ll Learn:Five realizations that came to me about striving to build a $1 million/year business:I can’t build a lifestyle business and a high-revenue one. It is OK to choose to optimize lifestyle over revenue.I don’t actually need that much money. Living a life congruent with my values is more important to me. More growth equals more complexity. Entrepreneurial growth brings me more stress and anxiety, and it is OK to want simplicity.  My self-worth is not tied to a number, even though excellence has always been my calling card. Bei

Everyone loves a good story! Just think how your marketing could be transformed by using the same captivating pull of a good story! This concept takes the intimidating world of marketing and makes it fun, exciting, and accessible to every entrepreneur. Want to know more? Join us in today’s session!Our Featured GuestBrent StutzmanBrent is a former church pastor turned brand marketing expert, and he is StoryBrand Certified through Donald Miller’s StoryBrand Framework. As the only non-therapist in the STC Online Course Mastermind, he genuinely desires to use his knowledge and expertise to help the group members. He approaches brand marketing from the perspective of story, which resonates with many people. Brent will share how we can use the technique of story in ethical ways and integrate this approach into the marketing process. He gives simple steps that you can take today to transform your marketing!WebsiteYou’ll Learn: The connection between story and business growthWhy confusion is the #1 villain in th

If you’ve had a standoff with perfectionism in starting something new, you’ll want to join us for this coaching call in today’s session. Like most clinicians who are branching out with an online course, my guest is struggling with her fears about this new endeavor and whether she will get it right. Join us to hear the conversation.Our Featured Guest for today’s coaching callKatie Lear, LCMHC, RPT, RDTKatie Lear is a therapist in solo private practice near Charlotte, NC. She was part of the Online Course School Live Cohort, and she’s part of the Online Course School Mastermind this year. She is preparing for the beta group launch of her course, and her next step will be to record the digital version. This process gives a chance to collect feedback from beta students on the lessons and modules before creating the digital version. Join us for this open and honest conversation around fear and perfectionism.Katie's WebsiteYou’ll Learn:A look at how Katie arrived at her private practice niche working with preteens

Welcome to a brand new season of Selling the Couch! After an extended sabbatical of several months, it’s good to be back on STC with new, exciting shows. Today’s topic is one that we have all contemplated to some degree. I imagine that many coffee shop conversations and therapy sessions have included discussions around how we think about work and integrate our work into our post-pandemic lives. Join us to learn more!Our Featured GuestDan CumberlandDan Cumberland is a creative, catalyst, and collaborator at The Meaning Movement. He created this blog and community to help people pursue a deeper meaning in what they do beyond simply earning a paycheck. From his personal experience, he knows what it’s like to sacrifice too much for work and face burnout and hopelessness. He is intensely passionate about helping others wrestle with the big questions around work, meaning, and purpose. In this conversation, Dan inspires us to find meaning without letting work become our identity, along with his top tips for finding

Today’s show is about a topic I’ve wanted to cover for a while. It’s about something many of us might have wanted to do in our practices. We are talking about retreats and mini-retreats, and I have the perfect person to fill us in on the details.Mikella Millen is an art therapist in NYC. She has taken a great idea and made it reality by creating retreats focused on self-care for clinicians. She’s sharing with us how she developed this idea and validated the fact that people would want to sign up. We’ll talk about what went well and what didn’t go well, along with Mikella’s lessons learned along the way.

So much of what we do as clinicians revolves around leadership, even though we may not be comfortable thinking of ourselves that way. If we are truly leaders in what we do, it makes sense to learn all we can about making ourselves the best leaders possible. The world needs good leaders! Join us as we discuss all things leadership development in today’s showOur Featured GuestJevin KolethJevin Koleth is a leadership coach who happens to be a childhood friend of mine. He has vast experience in what it means to be a leader through his time as a regional manager for a major healthcare system in Texas. I want you to hear Jevin’s insights about why leadership needs to be developed first at the individual level before implementing the more popular team approach. We also dive into how leadership has changed as a result of the pandemic, and we wrap up with personal and real-life experiences from Jevin that can help you in your growth as a leader. Jevin Koleth You’ll Learn:● Why effective leadership developmen

Do you love learning new things but struggle to retain the information you’d like to remember for later use? This problem is an ever-present obstacle in my nerdy quest to accumulate knowledge. The good news? I’ve found something that works for me, and I’m sharing it in today’s show. Join me to learn more.This is a solo episode about building a second brain. You may or may not have heard of this concept, but it has revolutionized my life. As I stick to my commitment of setting aside two hours every day to learn new things, I find that I can grow as a business owner, gain knowledge and expertise, become more proficient in offering valuable products and services, and improve my physical and mental health. The problem is that I can’t always remember everything I read, hear, and think. That’s where the magic of the second brain comes in to help. Let’s dive in. You’ll Learn:●     How note-taking helps me remember things and stay organized●     How I was introduced t

Today’s show covers a topic that always brings out the nerd in me. If you are an STC regular, then you know the importance I place on my video and audio gear. With the future of our field being that telehealth is here to stay, a quality home studio setup can help you stand out in your field. For me, the quality of my studio has evolved over the years as I’ve had more money to invest. Join the conversation to learn how to take your videos to the next level by building a dream home studio.Our Featured GuestKevin ShenKevin Shen is a consultant who has been producing online videos for more than ten years, doing most of his work on YouTube. He has developed courses to teach what he has learned about making powerful videos and building a professional quality studio. He shares why a professional studio matters, along with practical considerations to make if building a home studio is on your radar for the future.Dream Studio CourseYou’ll Learn: Why a professional video studio matters Why online video content is like

As rewarding as it is to start your own podcast and share your knowledge and expertise with the world, there is one thing that makes it even better--and that’s monetizing your podcast. Wouldn’t it be a dream come true to make money from your podcast? You might think it’s the impossible dream, but today’s show brings practical information and simple tips for monetization that can expand your reach, extend the life of your podcast, and free up more of your time for quality content creation.Christy Haussler is the founder of Team Podcast, a full-service podcast editing and production company. She’s been my podcast editor since 2015, when I realized I needed help with podcast editing. Christy and her team work behind the scenes to produce, edit, and upload podcasts, and they are the main reason the STC podcast goes out each week. Christy began her podcast editing service around the same time as STC, and her team currently edits about 60 different podcasts and about 300 episodes each month. Christy has a unique an

What are your “money stories”? This is a topic many of us struggle with related to the stories we tell ourselves about money. Our money beliefs affect everything about our practice, our work as business owners, and how we view and work with our clients. Let’s dig in and address the issues around our money beliefs so that we can better serve our clients and ourselves.Deb Lyman, LCSW, has a private practice in Oakland, CA. She does a lot of work with clinicians, helping them work through their money stories to charge what they are worth. In today’s conversation, Deb explains why we need to understand our money stories and how to set private practice fees in order to honor our stories and our emotions. She shares an interesting conceptualization of money in the personal, business, and clinical realms. We wrap up today’s show with Deb’s helpful tips about money. Join us!

In this episode of Selling the Couch, we have our first repeat guest - Ker Nola.  Keri is back today to discuss ways to grow your practice through retreats, workshops and groups.  She shares a lot of great ideas about this new revenue stream for your practice.

Welcome! My guest today is Dana Hampson, who is inprivate practice in Alabama. Our topic is increasing efficiency in the day to day operation of a private practice. Efficiency is not a common topic, but the lack of it can waste time, lead to burnout, etc. Dana has had to learn how to run an efficient practice, as she employs four other clinicians. She readily admits to being an “efficiency nerd,” so let’s hear what Dana has to say!

Welcome! I’m glad to be back on the podcast after a break over the holidays, and I wish you each a Happy 2017 as we start off this year together! My guest today is Cathy Hanville, LCSW, in Albany, NY. Cathy is very knowledgeable about websites and SEO, and I think her expertise will be helpful to anyone in private practice. Join us now!

Balance sheet, profit/loss statements, cash flow, business expense----do these terms send you into a sudden state of anxiety and panic? If so, then this is the perfect show for you! The entire topic of keeping accurate records for your business can be ultra-intimidating for any clinician. Let’s try to make sense of it all together!Greg Higdon is the founder of Grow the Books. He’s here to discuss the biggest bookkeeping blunders that clinicians make and offer solutions that make sense. If looking at your numbers makes you sweat, or if you’ve taken the ostrich approach of hiding your head in the sand, then I hope this episode will make things more manageable and less stressful for you. Join us!

The concept of using telemedicine for mental health clinicians has become very relevant due to the coronavirus pandemic. Unfortunately, meeting clients this way is something that is not just temporary; clinicians need to make this transition and set themselves up for successful telemedicine for the future.Roy Huggins has been at the forefront of telemedicine and how to do it ethically. In today’s show, he’ll share practical measures to take, like setting up your computer and tablet. He’ll also share tips around the expectations of telemedicine mental health and how to reframe those expectations for our new normal.

Chances are you’ve thought about today’s topic at least once, or you may have your own similar experience. Many clinicians have gone through the transition from a full-time job into private practice. Today’s show is all about navigating the ups and downs of this important move.Tricia Miller is a LIcensed Professional Counselor in Houston, Texas. She has a unique background, with an undergrad degree in business, a job as a business analyst, and a stint as a school counselor. It was here that she realized she wanted to take the next step and start her private practice. Today’s show covers the steps in Tricia’s journey, what she’s learned along the way, and what the transition looked like for her. Tricia also shares how she worked through the fine line of disclosure.

As clinicians, we often think about creative outlets for our messages of hope and healing. One of those that you might not have considered is creating a conference. It may sound like an overwhelming task, but it’s one that can be effective and fulfilling. Let’s discuss it in today’s show!Mercedes Samudio, LCSW, does a lot of good work around all things related to parenting. She’s written Shame-Proof Parenting and has created The Diversity in Parenting Conference, which explores the diverse ways that clinicians work with parents and families. The conference is coming up soon on September 13-14 in Anaheim, CA. In today’s show, Mercedes takes us behind the scenes to learn what it takes to put together a conference of this magnitude. Mercedes is excited to share with all of us what she’s learned from this first-time experience. She’ll share about the planning process and why she chose a conference as the medium to share her message instead of a webinar. Mercedes also fills us in on how she selected speakers and s

I can’t believe it’s here----Episode 200! I’m thrilled to have made it this far in my journey and to have so many of you along with me. Podcasting has made me more confident as a person and a speaker, and I’m thankful for the ways I’ve grown on this path. Today’s topic is one I’m very passionate about, and you’ve heard it mentioned many times on the show. We’re discussing what a clinician needs to have in place before scaling to multiple income streams.Nicole Liloia, LCSW, practices in New Jersey. She’s someone whose advice I trust regarding creating multiple income streams, which is becoming more and more common for those in private practice. We don’t often think about the groundwork that needs to be laid before we take that step, but systems and processes must be in place for things to flow smoothly. Each income stream brings its own level of stress, which must be managed. In today’s conversation, we’re discussing the biggest advantages to creating additional income streams, things to be aware of, and the m

Today’s show is a little different than normal. We’re highlighting the first online marketplace exclusively for mental health professionals to buy and sell their original products. We’re talking to one of the founders of Practikat about her journey--and how this platform might be just what you’re looking for!Katie Englert has a group practice in Paducah, Kentucky, and fills her time with counseling, consulting, and public speaking. Today’s show focuses on her newest endeavor, Practikat, which came about because Katie was looking for a hub of resources for clinicians. She shares how she came up with the name and the branding advice she received from experts and attorneys. Katie explains how to go about setting up something like Practikat, how revenue is generated, how to test it out, and the logistics of the development process. Katie wraps up our time by sharing the advice she would give to herself in the past and the future.You can read the full show notes at: Session196