Digital, New Tech & Brand Strategy - Minterdial.com

Minter Dialogue Episode #377 Suki Thompson is a serial entrepreneur and transformational business leader. She is co-founder of the award-winning Oystercatchers marketing consultancy, for which she is now Chair, and previously founded Haystack and Bunker Gin. She recently released with the world-renowned photographer Rankin, a fabulous book, Let's Reset, which is the name of her latest startup. In this chat, you'll find out the value of having a humanities degree, how to face challenges and build resilience and why leaders should embrace well-being at work. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #376 Melanie Deziel is the founder and Chief Content Officer of StoryFuel, the author of “The Content Fuel Framework: How to Generate Unlimited Story ideas,” and an international keynote speaker recognized as one of the world's leading experts in native advertising and branded content. In this chat, we discuss what it means to think like a journalist as a marketer, the relationship between storytelling and content, looking at some key and insightful elements of her new book, how to come up with 100 pieces of content for your brand using focus and format and the notion of content bankruptcy. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #375 Josh Braaten is CEO of Brandata, a brand measurement and growth marketing consultancy. Josh has created the Marketing is Broken weekly web series and is Chairman of America's Internet Super PAC that is focused solely on online rights and Internet liberty issues in the US. In this conversation, we discuss the meaning of brand today, why marketing is broken, how to unlock insights and some solid tips and tricks for marketers who want to break through. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #374 Vince Jeffs is Senior Director of Product Strategy, Marketing AI and Decisioning at Pegasystems, which is holding its iNspire online event on June 2. Vince is also currently the #6 ranked overall author on CustomerThink.com, and the #2 on Customer Analytics. Vince and I discuss how AI has been applied during the pandemic, how to use AI responsibly for example in developing the best customer experience, Pega's Ethical Bias Check to help guide AI implementation. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #373 Holly Woods is a coach and consultant who works with visionary entrepreneurs and innovators who use their business as a vehicle to change the world. With a PhD in Human and Organizational Development, Holly's a purpose activator who helps her clients to create products that can have more meaning and impact. Holly just published her book, The Golden Thread: Where to Find Purpose in the Stages of Your Life. In this conversation, we discuss a whole range of topics around finding one's purpose and Golden Thread, including how to find one's purpose, the connection between passion and purpose, how to avoid the tyranny of purpose. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com

Minter Dialogue Episode #372John Jantsch is the founder and President of DuctTape Marketing, a small business marketing and consulting company. He's also the author of six books, including the big-time best-sellers Duct Tape Marketing and The Referral Engine. His last book is The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business, a book that fits very much into the current environment. In this conversation with John, we discuss the notions of self-reliance, mindfulness and solitude for entrepreneurs and small business leaders, and defining what success really looks like for each of us. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast.  Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #371 Katz Kiely's a friend, a member of the magical Difference Makers group, and founder of Beep, a behavioural empowerment platform. She's also responsible to kickstarting and bootstrapping a marvellous initiative called Frontline.Live. Using her skills in networking and pulling people together, using passion and purpose, in short order, Katz has launched this group of people and an open-access tool to help unmet needs be identified and resolved. An inspiring action with options for you to participate too! If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #370 Belinda Parmar, OBE, founder and CEO of the Empathy Business (formerly known as Lady Geek), helping to bring empathy into business. In this conversation with Belinda, we discuss the state of empathy, what it is, how it can help business, and what it is to hold the position of Empathy in Residence in businesses such as Centrica and MediaCom. We also look at her pioneering work on the Empathy Index. An inspiring interview.   If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #369 Maria Ross is founder of Red Slice, a marketing and branding consultancy. She's also author of a number of books, including the inspirational Rebooting my Brain. Her last book is The Empathy Edge, How to Harness the Power of Empathy for Effective Leadership. In this conversation, we discuss how and why empathy can be a powerful tool for businesses, how to promote it in a business context as well as the differences between cognitive and affective empathy. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #368 Drew Ackerman, aka Dear Scooter, aka Scoots, is the host of the soporific, mellifluously boring Sleep With Me podcast that has 3 million monthly downloads. In this conversation with Drew, we discuss his journey to making Sleep With Me, his creative process and some of the behind the curtain work that goes into making of each episode. We hear about how Drew deals with the online celebrity status and we also hear about his own battle with sleep issues. It's a deeply personal, vulnerable and stirring conversation. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Dr Bruno Cignacco is an international business consultant, speaker and business coach. For over 20 years he has advised and trained hundreds of companies on International Trade activities and International Marketing. He is also a Principal Lecturer in Marketing and has published several books on business as well as one on Ho'oponopono, an ancient technique used to solve problems and difficulties. His latest book, published in April 2019, is called :"The Art of Compassionate Business: Main Principles for the Human-Oriented Enterprise." In this conversation, we discuss his body of work, why and how leaders need to a human-centred approach to building your business, what does it mean to have a compassionate business, how to stimulate creativity and innovation in today's environment. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to

Minter Dialogue Episode #366 Dr Phil Hopley is an MD, psychiatrist, revered coach, speaker, and wellbeing and performance expert. In his youth, he is Wasp's legend, having been capped 57 times and scored 113 points for famed Wasp rugby club. He founded and runs Cognacity, a leading health and performance consultancy, based in London. In this conversation, we discuss the values and role of rugby in his life, the issues of mental health for high performance athletes -- and in parallel top executives, how to build resilience and confidence and the while accepting vulnerability. We also look at the issues of loneliness today, why to focus on one's own values and find meaning. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter. Support the show (htt

Jon Burkhart is a speaker, firecracker content strategist, and author of two books including Newsjacking and Hacker, Maker, Teacher. He also cofounded Fast Forward Forum, the ultimate non-conference where guests share the stage. In this conversation, we discuss the issues, challenges and solutions for brand marketers in today's roller coaster world, how to create a powerful brand story and generate standout content. We also look at how to supercharge your webinars. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #364 Dr Shama Rahman is an accomplished musician, vocalist, songwriter, with a PhD in philosophy, neuroscience and complexity. She has founded several initiatives including Jugular Productions, Deep Science Ventures and Neurocreate of which she is CEO. In this conversation with Shama, we discuss her pluri-disciplinarian approach, the concept and process of creativity viewed through neuroscience, how to get into the flow state of mind, what her startup Neurocreate is setting out to achieve and the role of AI/tech with creativity. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #363 Dave Birss is a public speaker, consultant, educator and author. He published How To Get Great Ideas (Nicholas Brealey Nov 2018) and also contributed to Fast Forward Files volume 2, Changing Perspective (Harriman House, Mar 2020). In this conversation with Dave, we discuss creativity, how to define it, recognize it, stimulate it. What should someone in a business be doing to nourish it in the team, mental health and creativity and Dave's experience as a trainer on LinkedIn learning. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #362 Tom Goodwin is head of Futures and Insights at the Publicis Groupe worldwide. He's the author of Digital Darwinism and is the top influencer on marketing in Linkedin with over 700,000 followers. In this conversation with Tom, we discuss some of the biggest challenges for marketers and how to overcome them, emerging trends in marketing and how to take advantage of them as well as a look at the different available tools for marketers to stay ahead of the curve. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #361 Ed Kirwan, filmmaker, teacher, coach and founder of the Empathy Week UK which runs Feb 24 through Feb 28th 2020. The ambition of Empathy Week to invite 200,000 young people -- at secondary schools -- to put empathy into action and create a better world. I'm an ambassador for Empathy Week and was delighted to get Ed on to talk about his ambitious project. In this chat, we discuss his route to leading this Empathy Week, the phenomenal films and assets that he's produced and much more about how we can build more empathy into the world. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode with Theresa Caragol Theresa Caragol is CEO of AchieveUnite, providing leadership training programs that change lives. In this conversation with Theresa, we discuss her journey to become an influential woman in tech, her ACE leadership program, how to hold compelling conversations, to build trust and some of the keys to building a successful channel partner. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #359 Tariq Hassan is CMO of Petco, a leading specialty retailer, serving pets and the people who own them for more than 50 years. Petco has about 1,500 locations throughout North America and employs approximately 26,000 partners.  In this conversation with Tariq, we discuss the journey that Petco has undertaken in putting its mission and vision (Healthier Pets. Happier People. Better World.) into the centre of its business. Tariq takes us through the challenges and difficult decisions they've made, how to make a mission come alive throughout a large organisation, the place for personal and personality in Petco's branding and much more. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patr

Minter Dialogue Episode #358 Maria Garrido is SVP of Vivendi, in charge of the Brand Marketing practice. She's also Global Chief Insights and Analytics Officer for the Havas Group, and champion of the Meaningful Brands global study. In this conversation, we discuss some of the  important findings in the study, the impact of meaningfulness for brands, how to bring and measure it? What are the limits and challenges of bringing meaningfulness into a business? How does Havas bring its own meaningfulness.  In this conversation with Maria, we discuss the notion of meaningfulness, why it's important to us on a personal level, and how it's strategic for brands today and tomorrow. We'll explore the Havas Meaningfulness Survey they've been doing for the last ten years and the underlying lessons and evolutions. How much meaningfulness should you be looking to add into your brand, how to do it and how adding meaningfulness can differ between a start-up up through a multinational with a portfolio of brands.   If you've