Advertising Podcast From The Ipa

Rich Kirk, Chief Strategy Officer at EssenceMediacom, joins the IPA Making Sense Podcast to explore how to think about the physics of formats, what signal strength means for modern media planning, and how AI is revolutionising the search landscape.

Initiative's Caroline Manning joins the IPA Making Sense podcast to explore how to find coherence in a fragmented media world, how planners can balance data, culture, and creativity, and how emerging tools like AI can be used to supercharge, rather than replace, human thinking.

Zehra Chatoo, the founder of AI consultancy Code for Good Now, joins the IPA Making Sense podcast to discuss how AI can transform marketing without losing the human touch, what true inclusivity looks like in brand storytelling, the role that creators will play in shaping the digital culture and much more.

Joanna Allen, CEO of Little Moons, joins the IPA Effectiveness Files to explore her career working across category-defining brands, Little Moons' growth as a brand and why TikTok is such an important communication channel for them.

Saatchi & Saatchi's Oli Richards, Forsman & Bodenfors' Louise Lang and Conquis' James Appleby join the IPA New Business Diaries to explore resilient pitching. They cover the impact of pitching on mental health, why it is so important to think about the people you are pitching with and pitching to, before sharing their top tips for pitching best practice.

True’s Ellie Nicolaou joins the IPA Making Sense podcast to explore what the media landscape looks like from a Gen Z perspective, the benefits of non-traditional routes into the industry and what agencies can do to best nurture young talent.

The IPA Making Sense Podcast: Sarah Gale by Institute of Practitioners in Advertising (IPA)

Alistair Macrow, former CEO of McDonald's UK & Ireland, joins the IPA Effectiveness Files podcast to discuss his journey from CMO to CEO, the value that marketing brings to a business, his advice for agencies and much more.

In the first episode of our Making Sense Podcast, IPA Head of Marketing and Data Innovation Simon Frazier sits down with the inimitable Rory Sutherland. Their discussion spans TK Maxx, geriatric aids, the value of sometimes ‘being more puppy’, and why marketing and advertising have fundamentally failed to explain, price and promote the true value they create.

Author, Founder of My Bump Pay and former Head of Growth at OMD UK, Tobi Asare joins the IPA New Business Diaries podcast to talk to Mediaplus UK's Pedro Martins about key lessons she's learnt from her career so far. They explore the benefits of testing and learning with AI, blending commerciality and creativity and why your people are your number one asset when pitching.

Alcohol Mindset Coach, author and host of 'The Big Drink Rethink' podcast, Anna Donaghey joins the IPA On podcast with Antonia Stearn to explore the advertising industry's relationship with alcohol. Together they explore addiction, mental health, agency culture and Anna's personal journey. Anna's book 'What Are You Thirsty For?: Rethinking alcohol and the life you want' is available now: https://www.waterstones.com/book/what-are-you-thirsty-for/anna-donaghey/9781915780607

Alcohol Mindset Coach, author and podcaster Anna Donaghey joins the IPA On... podcast with Antonia Stearn to explore the advertising industry's relationship with alcohol. Together they discuss addiction, agency culture, peer pressure and the impact alcohol can have on mental health. Anna's book 'What Are You Thirsty For?: Rethinking alcohol and the life you want' is available to purchase now: www.waterstones.com/book/what-are-y…y/9781915780607

Peter Semple, CEO of Depep, joins the IPA Effectiveness Files Podcast to talk about his journey from CMO to CEO, the challenge of growing a circular fashion marketplace and their ambition to change consumption behaviour at scale.

Sophie Devonshire, Chief Executive of The Marketing Society, joins the IPA New Business Diaries podcast to talk to BBH London's Ellie Olliff about what clients really want from their agencies and how purpose and culture can make the difference between a transactional relationship and a true partnership.

For this episode of IPA On… Antonia Stearn is joined by Mercy Abel, a multi-award-winning marketer, speaker, and co-founder of Futures UNLOCKED, which provides paid internships and free workshops for emerging creatives across Scotland. They explore Mercy’s route into the ad industry as a graduate during Covid, why she is so passionate about mentoring, and why making mentoring and internships as accessible as possible is so important. For more on the programmes mentioned during the episode and to get involved: • Home from College - https://homefromcollege.com/ • Creative Mentor Network - https://www.creativementornetwork.org/ • Ok Mentor - https://www.okmentor.me/ • One Month Mentors - https://theelephantroom.net/casestudy/one-month-mentors-5-years-anniversary/ • Futures UNLOCKED - https://www.futuresunlocked.co.uk/ • UK Black Comms Network - https://blackcommsnetwork.co.uk/

With 63% of UK adults pursuing, or interested in pursuing, secondary sources of income, Designate Founder Adam Hill joins the IPA On... podcast to discuss how his various side hustles have shaped his life and career, why he encourages agency employees to explore their passion projects and the benefits it can bring back to their 'day job'.

Neverland Creative's Tom Trevelyan joins the IPA New Business Diaries podcast to talk to BBH London's Ellie Olliff and The Beyond Collective's Oli Richards about the importance of an agency brand in driving growth.

IPA President, BBH's Karen Martin, joins the AdTalk podcast to talk about her agenda to reaffirm and celebrate the power and value of creativity in the UK advertising industry. They also explore Karen's journey, from Ireland and via Australia, to the IPA Presidency and what the future of advertising could look like.

Hosted by IPA Commercial Leadership Group Chair Jason Cobbold, The Money and the Magic is the newest IPA’s Podcast series and will explore the intersection of creativity and commerce, and how businesses can turn ideas into profit. In the first episode, Jason is joined by music industry legend Brian Banks. Together, they explore Brian’s thoughts on musical creativity and his career working on Michael Jackson’s Thriller and developing iconic scores for some of the world’s biggest brands, including Apple and IBM.

In the latest episode of the IPA New Business Diaries podcast, Cogent Managing Director Gareth Evans is joined by Becky McKinlay, MD at Oystercatchers. Together they explore all things new business, agency search and selection and how brands optimise their agency partnerships.