Ecommerce Conversations, By Practical Ecommerce

Toffer Winslow and Pat Callahan delve into ChoiceStream’s 2007 Personalization Survey, including the potential of personalized recommendations — good and bad.

Carolyn Gardner joins Pat Callahan to discuss methods of proactively managing the customer experience via “web personalization.”

Pat Callahan and Eady discuss the attributes that led to Fabric.com becoming the largest online retailer of fabric.

Pat Callahan is joined by Bjorn Espenes for a timely discussion about what merchants should be focusing on in the coming weeks before the holiday season.

Pat Callahan is joined by Alex Rampell. The two discuss the details of TrialPay, a unique payment platform, which allows customers to pay for one item by trying or buying something else.

Pat Callahan is joined by Kevin Smith, as the two discuss copyright infringement and how businesses can protect themselves.

Contributing Editor Pat Callahan is joined by Baruch Goldwasser for an interesting conversation about, among other things, the future of ecommerce.

Contributing Editor Pat Callahan is joined by Rand Fishkin, the CEO and co-founder of SEOmoz.org. The two discuss search engine optimization and writing successful blogs. 

Practical Ecommerce and Sue Chapman, director of merchandising solutions at Mercado Software, discuss how online retailers should prepare for the upcoming holiday shopping season, including how to fine tune a website for the holidays.

Practical Ecommerce and Sue Chapman, director of merchandising solutions at Mercado Software, discuss how online retailers should prepare for the upcoming holiday shopping season, including how to fine tune a website for the holidays. Part 2 of 3.

Sue Chapman, director of merchandising solutions at Mercado Software, discusses how online retailers should prepare for the upcoming holiday shopping season, includng how to fine tune your website for the holidays.

Betterphoto.com’s President and Founder Jim Miotke continues his discussion of the intricacies of product photography.

Betterphoto.com’s President and Founder Jim Miotke discusses the intricacies of product photography.

Practical Ecommerce is joined by Betterphoto.com’s President and Founder Jim Miotke. The two discuss the latest in photography, including tips and tircks for product photography.

Practical Ecommerce is joined by Insider Hosting’s CEO, Steve Mizrahie

Listen in as Practical Ecommerce Contributing Editor Pat Callahan is joined by Matthew MacDonald, author of Creating Web Sites: The Missing Manual for the second part of this interview. The conversation includes a topical discussion about the future of both websites and ecommerce.

Listen in as Practical Ecommerce Contributing Editor Pat Callahan is joined by Matthew MacDonald, author of Creating Web Sites: The Missing Manual. The conversation includes a topical discussion about the future of both websites and ecommerce. Part 1 of 2.

Vince Talbert, vice president of marketing for I4 Commerce, discusses the Bill Me Later function that ecommerce merchants can implement at their sites. Talbert outlines the benefits merchants have with using alternate payment options for their online endeavors.

MOTIF Modern Living operates a unique contemporary furniture outlet just 10 minutes south of downtown Austin, Texas, and it launched a website last year. Its president, Steven Lora, is facing the start-up challenges that most online operations face. He discusses the hurdles his ecommerce business has with marketing its online site and search engine optimization. He also talks about the special challenge he faces with shipping, given the cumbersome nature of handling furniture.

Chuck Bankoff, director of web services for web design firm Wsieworks.com, provides tips on what questions should be asked by merchants when they are hiring a website designer. Bankoff also outlines various things merchants should be aware of when working with designers and the importance of setting performance benchmarks. In addition, he issues a caution about any designer who tosses out a flat price for design services.