Sinopsis
Automotive Aftermarket Success Stories
Episodios
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Level Up Your Automotive Training with Gamification [RR 973]
19/07/2024 Duración: 26minThanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network "Research has shown that people forget 90% of what they "learn" in 30 days unless it's reinforced. But reinforcement isn't enough. Today's Class training uses forced recall, a method that creates pathways in a learner's brain, helping them retain information more effectively." David Boyes, from Today's Class, discusses how daily gamification on Today's Class' app can enhance engagement and learning through individual and team-based competitions, rewards points, and prizes. “It’s microdosing of training. It’s a set of daily questions on a daily basis." David Boyes, President of ‘Today’s Class” An online learning organization that has been supporting the automotive industry for more than 20 years. David's previous episodes HERE Show Notes Watch Full Video Episode AARO Trade Show Management/Lindertech Training, September 12th-14th, 2024: aaro.ca Daily Dose of Top Tier Training: Today’s Class [THA 371]: https://remarkabl
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Profit First Update: Cash Management Revolution [THA 389]
18/07/2024 Duración: 27minThanks to our Partners, NAPA TRACS, AutoFix Auto Shop Coaching, and Today's Class Join Dan Bryant and Heather DePriest as they discuss the transformative power of Mike Michalowicz's 'Profit First' methodology. Heather and Dan share their success stories and discuss the essential principles of cash management that have helped them grow their businesses sustainably. Tune in for insightful discussions on budgeting, cash allocation, and the critical role of business coaching. Heather DePriest, American Garage, Chinook, MT. Heather's previous episodes HERE Dan Bryant, American Pride Automotive, 5 StoreS, VA Show Notes Watch Full Video Episode Starting Profit First (00:03:01) The challenges of starting the Profit First system and the benefits it brought to their business. Impact of Profit First (00:04:11) How Profit First helps with budgeting, tax payments, and managing expenses, leading to significant improvements in their business. Issues with Managing Cash (00:06:15) The consequences of not managin
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Daily Weekly Monthly Yearly : When and What should I be Looking for on My Financials? [E127] - Business By The Numbers
18/07/2024 Duración: 28minThanks to our partners, NAPA TRACS and PromotiveIn this episode, Hunt Demarest, CPA with Paar Melis & Associates, discusses the importance of regularly analyzing your financials. Learn how to effectively use daily and monthly reviews to drive your shop’s profitability and productivity.Key Takeaways:Daily Reviews: Focus on productivity using shop management software.Monthly Reviews: Focus on profitability using financial statements.Key Metrics: Track productivity, profitability, and parts gross profit.Scientific Approach: Identify problems, hypothesize solutions, test, and analyze outcomes.Thanks to our partners, NAPA TRACS and PromotiveDid you know that NAPA TRACS has onsite training plus six days a week support?It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice.Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.co
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Setting Yourself Apart in a Sea of Mediocre - Arun Coumar [E109] - The Auto Repair Marketing Podcast
17/07/2024 Duración: 38minToday, we're excited to have a special guest with us, Arun Kumar, the owner of Driven Auto Care. In this episode, we’ll explore Arun's unique approach to defining and measuring customer loyalty, creating positive first impressions, and the crucial role of communication and transparency in client retention. We'll also discuss the impact of personalized service, the importance of community engagement, and strategies for handling negative reviews. Plus, Arun will share his insights on emerging trends in customer loyalty and his top-tier advice for shop owners. Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)We Are Driven Podcast - https://podcasts.apple.com/us/podcast/we-are-driven-podcast/id1669356544Driven Diary Youtube: https://www.youtube.com/@drivendiaryArun Coumar Linkedin Post: https://www.linkedin.com/posts/aruncoumar_there-are-11-automotive-shops-in-the-plaza-acti
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Can't We All Just Get Along? With Tanner Brandt [E143] - Diagnosing the Aftermarket A to Z
17/07/2024 Duración: 01h14minThanks to our Partner, NAPA AutotechMatt Fanslow and guest Tanner Brandt discuss the recent assassination attempt on former President Donald Trump, the state of the country, and the impact of political polarization. They explore how media influences public opinion and the role of political figures in shaping societal views. The conversation highlights the need for civil discourse, critical thinking, and seeking diverse perspectives to counteract the echo chamber effect of social media. understanding in political discussions.Show Notes The assassination attempt on Donald Trump (00:01:19) Reactions and media influence (00:03:07) Civil discourse and collaboration (00:06:14) Impact of political polarization (00:09:24) Media influence and party allegiance (00:13:15)The 24-hour news cycle and political leanings (00:17:31) The influence of social media algorithms (00:21:19) Creating echo chambers and misinformation (00:25:11) Social media's impact on the youth and political divide
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Psychological Safety: Nurturing Trust, Communication, and Growth [RR 972]
16/07/2024 Duración: 47minThanks to our Partner, NAPA Auto Care Rick White from 180Biz, discusses the importance of creating an environment where team members feel safe to express themselves, offer advice, and hold owners accountable without fear of reprisal. The conversation highlights the role of clear standards, effective communication, and trust in fostering such an environment. Rick emphasizes the need for continuous improvement and learning from mistakes, underscoring the positive impact of a supportive and psychologically safe workplace on team members' growth and business success. Rick White, President and Lead Coach for 180BIZ, Listen to Rick’s previous episodes HERE. rick@180biz.com Show Notes Watch Full Video Episode Psychological Safety (00:00:16) Discussion on the significance of psychological safety in business and the impact it has on team comfort and productivity. Breast Cancer Awareness (00:00:57) Promotion of the Brakes for Breast program and its fundraising efforts for triple negative breast cancer researc
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Stop Moving the Goalposts! [E173] - Chris Cotton Weekly Blitz
15/07/2024 Duración: 08minThe Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching discusses the critical importance of setting clear, achievable goals in the auto repair business. He warns against the pitfalls of constantly changing targets, which can negatively impact business direction and team morale.Coach Cotton emphasizes the need for SMART goals—specific, measurable, achievable, relevant, and time-bound—and offers practical steps for planning, monitoring progress, and celebra
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This Nerd Says “Go Paperless!” [RR 971]
12/07/2024 Duración: 41minThanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Doug Brackett, owner of Pro Vitals Consulting, shares his journey of transitioning his shop to a paperless and digital environment, emphasizing the importance of standardized processes and the full utilization of shop management software. He discusses the benefits of going paperless, such as improved internal communication and efficiency. Doug also explores the future of the automotive industry, particularly the role of AI and digital tools, and encourages shop owners to embrace technology for optimal operations and customer satisfaction. Doug Brackett, Pro-Vitals Consulting Show Notes Watch Full Video Episode Benefits of Going Paperless (00:03:12) Doug discusses the benefits of going paperless and emphasizes the need for it to make sense for moving the business forward. Shop Efficiency through Digital Processes (00:05:26) Doug and Carm discuss the efficiency gains from going paperless and digital in the shop environm
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Are You EV Ready? [THA 388]
11/07/2024 Duración: 34minThanks to our Partners, NAPA TRACS, AutoFix Auto Shop Coaching, and Today's Class "Within 15 minutes on the first day, I knew. And I turned to Carm and just said, 'This is going to be really, really good.'" Matt Fanslow Recorded at the NAPA Autotech Research and Training Center in Canton, Ohio, Matt Fanslow, Jim Przybylski, and Allen Bass discuss the development and execution of NAPA Autotech's revolutionary EV Ready Training Program. They discuss the intricacies of curriculum design, the importance of hands-on learning, and the benefits of real-world application in training. Tune in for valuable information, industry tips, and a closer look at NAPA's commitment to advancing the automotive aftermarket. Matt Fanslow, Senior Technology Specialist and shop manager, Riverside Automotive, Red Wing, MN. Matt’s previous episodes HERE Matt Fanslow Podcast: Diagnosing the Aftermarket A to Z Jim Przybylski, NAPA Autotech Allen Bass, Regional Manager, NAPA Autotech Training. Allen's previous episodes HERE Show No
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Rent or Buy: Can I Afford to be my Own Landlord? [E126] - Business By The Numbers
11/07/2024 Duración: 27minThanks to our partners, NAPA TRACS and PromotiveIn this episode of Business by the Numbers, Hunt explores the benefits and considerations of owning your auto shop's real estate. Learn about financing options, affordability, and real-life examples to help you make an informed decision.-Understand different financing options for purchasing real estate.-Assess your shop's ability to afford property ownership.-Learn the long-term benefits of owning your business premises.-Real-life examples to illustrate key points.Thanks to our partners, NAPA TRACS and PromotiveDid you know that NAPA TRACS has onsite training plus six days a week support?It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice.Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.comIt’s time to hire a superstar for your business; what a grind you have in front of
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Part 4 - A Service Advisor’s Take on Customer Retention with Michael Doherty [E108] - The Auto Repair Marketing Podcast
10/07/2024 Duración: 45minWelcome to another episode of the Auto Repair Marketing Podcast, hosted by Brian and Kim Walker! Today, we have a very special guest, Michael Doherty, who was our exceptional service advisor at Peak Automotive in Apex, North Carolina. Michael has been a pivotal figure in our journey, and we are thrilled to share his insights on customer loyalty and retention. He’ll discuss his unique approach to building lasting client relationships and the importance of genuine care and transparency.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)WorldPac - https://www.wtitraining.com/Worldpac STX - https://automotivetrainingevents.com/event/stx/Traver Technologies: https://traverconnect.com/ShopWare - https://shop-ware.com/How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketi
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Are You Using DTCs to Diagnose Vehicles? [E142] - Diagnosing the Aftermarket A to Z
10/07/2024 Duración: 25minThanks to our Partner, NAPA AutotechMatt Fanslow reflects on the profound influence of his mentor, Jim Wilson. He discusses Jim's unique diagnostic approach and the importance of networking and continuous learning from industry stalwarts.Show NotesThe influence of mentorship (00:00:11) Learning from case studies (00:02:35) Diagnostic techniques (00:05:00) Understanding DTCs (00:07:39) Diagnostic strategies (00:12:10) Networking and mentorship (00:17:53) Facebook Groups (00:18:53) Learning from Archives and Mentors (00:22:25) Thanks to our Partner, NAPA Autotech napaautotech.com Email Matt: mattfanslowpodcast@gmail.comDiagnosing the Aftermarket A - Z YouTube Channel HEREAftermarket Radio Network: https://aftermarketradionetwork.com/
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Tracking Parts and Expenses with Data Mining: Discover Your Weaknesses [RR 970]
09/07/2024 Duración: 29minThanks to our Partner, NAPA Auto Care Alex Saladna from WickedFile discusses the challenges shop owners face in tracking parts, expenses, and managing profit margins. With real-life examples of shop owners discovering hidden costs and inefficiencies, this episode is a must-listen for anyone looking to optimize their business operations. Alex Saladna, WickedFile Show Notes Watch Full Video Episode The Brakes for Breasts Initiative (00:00:15) An initiative by two shop owners to raise funds for a vaccine for triple negative breast cancer. https://brakesforbreasts.com Challenges in Business Management (00:02:06) The challenges in tracking parts, expenses, and managing profit margins in the automotive industry. Founding of WickedFile (00:02:38) How WickedFile was founded and the motivation behind creating a parts tracking solution for the auto repair industry. Importance of Tracking Spending and Financial Documents (00:06:05) Discussion about the significance of tracking spending and managing financi
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Are You Merely Interested or Are You Committed [E172] - Chris Cotton Weekly Blitz
08/07/2024 Duración: 08minThe Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching delves into the crucial role of commitment in the auto repair business. He contrasts the significant difference between being merely interested and being fully committed, drawing inspiration from a powerful video by Coach Patty Gasso of the Oklahoma Sooners women's softball team. Coach Chris emphasizes that shop owners must engage fully in coaching to achieve long-term success, rather than just dabbli
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Leveraging Technology and Marketing in Recruitment [RR 969]
05/07/2024 Duración: 39minThanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Dan and Dave Ostrov, co-founders of Whiterail Recruits, discuss recruiting challenges and strategies in the automotive industry. The conversation highlights the use of technology and marketing to address labor shortages, the issue of ghosting, and the importance of building relationships with potential candidates. Dan and Dave Ostrov, Whiterail Recruits Show Notes Recruiting in the Automotive Industry (00:00:01) The topic of recruiting in the automotive industry and the challenges faced by shop owners. The Use of Technology and Marketing in Recruiting (00:04:24) Using marketing automation and technology to address the challenges of finding qualified labor in the industry. Addressing the Issue of Ghosting (00:07:16) A discussion on the problem of ghosting in the recruiting process and how technology can be used to mitigate it. Building Relationships with Potential Candidates (00:14:12) The importance of building rela
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The Business Partner You Didn’t Know You Needed: A Coach [THA 387]
04/07/2024 Duración: 45minThanks to our Partners, NAPA TRACS, AutoFix Auto Shop Coaching, and Today's Class Brin Kline shares his journey from technician to successful shop owner, highlighting the crucial role of his business coach, Bill Haas. They delve into the importance of having an accountability partner, the role of coaching in reducing stress, and how personalized guidance can help shop owners reach their full potential. Perfect for shop owners looking for insights on business coaching, this episode is packed with valuable advice and industry wisdom. Brin Kline, Shop Owner, Assured Auto Works, Melbourne, FL. Brin's previous episodes Bill Haas, Haas Performance Consulting, Bill’s previous episodes HERE. Show Notes Watch Full Video Episode Coaching in the Industry (00:01:15) Discussion about the importance of coaching in the automotive industry and the value of having a coach. Accountability and Coaching (00:07:49) The importance of having an accountability partner in coaching and its impact on business progress. Fi
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Profit vs. Cash Flow: Common Issues & Solutions [E125] - Business By The Numbers
04/07/2024 Duración: 33minThanks to our partners, NAPA TRACS and PromotiveIn this episode, Hunt explores the crucial difference between profit and cash flow. Learn why your high profits don't always translate into more cash in the bank and how to better manage your shop's finances.Difference Between Profit and Cash Flow: Understanding why profit and cash flow are not the same and how this affects your financial planning.Accounts Receivable Impact: How the timing of your transactions can create a lag between recording a profit and actually seeing the cash.Managing Inventory: The effects of inventory purchases on your cash flow and strategies to manage it effectively.Fixed Assets and Liabilities: The impact of major purchases and financing options on your cash reserves.https://www.tn.gov/revenue/2024franchisetax.htmlThanks to our partners, NAPA TRACS and PromotiveDid you know that NAPA TRACS has onsite training plus six days a week support?It all starts when a local representative meets with you to learn about your business and how you
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Part 3 - Customer Retention Series - Loyalty Programs [E107] - The Auto Repair Marketing Podcast
03/07/2024 Duración: 48minCustomer loyalty programs are crucial for retaining clients in the auto repair industry. On the Auto Repair Marketing Podcast, hosts Brian and Kim Walker explore this topic with Joe Schindler and Jeff Rudnick. Joe, a shop owner, shares his experiences with loyalty programs, while Jeff from Pit Crew Marketing offers insights on how these programs can significantly benefit automotive shops. This discussion is part of their ongoing series on customer retention. They highlight how personalized rewards, first impressions, and community involvement can build stronger customer relationships, encouraging repeat business and long-term loyalty. These strategies significantly enhance customer satisfaction and drive business growth.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Pit Crew MarketingSchindler's GarageSchindler's Garage - see loyalty program postsHow To Get In Touch Wi
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Rebounding After Failure [E141] - Diagnosing the Aftermarket A to Z
03/07/2024 Duración: 32minThanks to our Partner, NAPA AutotechMatt Fanslow reflects on his early experiences in the automotive industry. He discusses the struggles and challenges he faced, as well as the opportunities that led him to specialize in diagnostics. Matt emphasizes the importance of perseverance, continuous learning, and hands-on experience. Show NotesA former employee (00:01:14) Discussion about a former employee's misconceptions about success in the automotive industry.Early career experiences (00:02:33) Details about Matt's upbringing on a farm, education, and early jobs at a Ford dealership.Challenges in the dealership environment (00:04:56) Struggles faced in adapting to the dealership environment and the lack of proper training.Transition to a parts store (00:12:00) Transition to working at a parts store, experiences with computer-based systems, and forming relationships with different shops.Career transition to a repair shop (00:15:44) Taking a pay cut to work at a repair shop, focusing on di
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Customer-Centric Service Ideology [RR 968]
02/07/2024 Duración: 37minThanks to our Partner, NAPA Auto Care "As shop owners and management, we want to be productive, we want to follow key metrics, we all need to be in business. We all got to meet our goals, our personal goals as shop owners and management. But at the end of the day, if you're not looking for moments of stress happening in your organization and what you can do from a resource point of view, that's what I see." Frank Leutz emphasizes a customer-centric approach, highlighting the value of simplicity, positive employee work culture, and community involvement. Frank Leutz, Desert Car Car, WrenchNationTV. Frank's previous episodes HERE Show Notes Watch Full Video Episode The Brakes for Breasts Initiative (00:00:15) An initiative by two shop owners to raise funds for a vaccine for triple negative breast cancer. https://brakesforbreasts.com Early Days of Desert Car Care (00:01:49) Frank Leutz discusses the history and relocation of Desert Car Care in Cave Creek, Arizona. Wrench Nation (00:02:49) Frank Leut