Ready. Aim. Empire.

In this episode you’ll learn: The best approach for responding to a negative review How to be the business owner people want to engage with {over and over} Tips on removing a review on Yelp, Google and Facebook Why your response has power  Ways to give your clients the opportunity to take care of your business  

In this episode you’ll learn: What Somatic Yoga is and why Katie decided to focus on offering it in her business Her own journey and who she built a successful business (while also generating passive income) The key ways to market massage as an ongoing treatment Her tips for building the right team and then empowering your employees What core values Katie seeks out in new employees The biggest missteps she has taken and the changes she made to lead her to where she is today How Katie is creating relationships with other businesses in her community, and benefiting her members in the process Why you should be developing a strong marketing plan well in advance LINKS: http://courtenaymassagetherapy.com/ https://www.facebook.com/courtenaymassagetherapy/  

In this episode you’ll learn: How an $8 investment actually made over $30,000 in sales Why people say Google Ad words do not work for them Google Ad words is entirely results based - you only pay per click  Is Facebook a bigger, better platform? Want a steady stream of leads? The time is now!  What an expected budget can be  LINKS: https://www.upwork.com/ http://www.fiverr.com/

In this episode you’ll learn: Why Alex didn’t agree to conform to a specific way of teaching when working under another brand How she was able to create what she believed yoga meant (and explain this to her clients) Ways that her teachings are solution based and honor the history of yoga The importance of fully knowing and understanding one teaching before moving on and exploring others Why Alex choses to be the change that she is demanding Why it is that “marketing” is a word people do not like to use in the yoga world Transparency is key! LINKS:  https://yogaphysics.com/yp/     

In this episode you’ll learn: Why copy is key! The signs that your copy is too generic How to niche down your copy What an ICA is… How surveys can help you write copy What a “hero’s journey” is and how it applies to you LINKS:  www.rev.com

In this episode you’ll learn: How Michelle’s vision actually came from her own struggles How and why she went against the advice of others when opening her business The way Michelle attracts the right employees Why women can have a hard time showing up for themselves We can’t love ourselves until this happens… LINKS:   http://www.thepracticeforwomen.com/  

In this episode you’ll learn: What does asking for permission mean and why is it important? Why we could be giving away too much info… Why building the relationship is the most important (and number one step) in sales Why you shouldn’t consider yourself a “sales person”! The importance of the intake process Ways to establish trust with prospective clients and show your value

Things you will learn in this episode: How Jodh and Savitree met and built Urban Yoga Chicago in the most organic of ways Why they introduced kundalini yoga to the public The strategy they used in starting their teacher training without having a brick and mortar  What challenges they went through that ultimately made them feel like they had to start over  There are no rules when building your business  Culture and community start from the top down  What is intentional intake and how it changed Urban Yoga Chicago  LINKS: http://www.urbanyogachicago.org/  https://www.facebook.com/urbanyogachicago/ https://www.instagram.com/urbanyogachicago/

In this episode you’ll learn: More about the loans process and why credit cards are not the best way to go What is a confused interest rate, and how interest rates work What is collateral and how does it work? The elements of a loan repayment schedule What is a pre-payment penalty The types and elements of SBA loans The pro and cons of leasing What differences exist between bank loans and private loans

In this episode you’ll learn: What is Gyrotonic and Gyrokinesis The gap in the industry Emily saw that gave her the opportunity to stand out in an otherwise saturated Pilates town One of the greatest lessons I have learned from Emily and her journey Why starting small was crucial to Emily as a teacher and in her business  Why it was important for Emily to focus on being a great teacher first When introducing changes, mass email creates mass hysteria… LINKS: http://www.injoymovementstudio.com/ https://www.facebook.com/InJoy-Movement-Studio-702153409891533/

In this episode you’ll learn: The difference between yelling to the masses and whispering to your ideal client How to design a luxury opt-in! What is a nurtured email sequence (and how I execute it)?

In this episode you’ll learn: How Alyssa’s side hustle developed into the successful practice it is today What is “Yoga Therapy” The difference between a Yoga therapist in a private setting versus one operating from a hospital  How she made the shift into a bigger model Why Alyssa wanted to create the “one-stop shop” idea  Her tips and strategies when it comes to hiring the right way LINKS: https://www.embarqueyoga.com http://www.mightylotus.org/

In this episode you’ll learn: How changing my mindset catapulted me into becoming a competition killer (and changed my business in a number of ways) What it means to say, “When they go low, we go high” What is a $100,000 email, and how do I get it? When it comes to premium pricing, why you need to show why you’re worth it… What is the difference between premium pricing and premium packaging? The importance of asking the right questions so people can see the value of your product or service for themselves LINKS: TEXT ‘Get my Email’ to 44222 for the $100,000 email  

In this episode you’ll learn:  How Jen started out learning Pilates informally as an apprentice in the 90’s after being introduced to it through a college program Why there is so much more to teaching than just learning the curriculum How she built a culture of learning and sharing  Passion and curiosity makes great leaders The pros and cons of doing a teacher training program Why growing your teachers and helping them find their “amazing” means so much – for them and you LINKS:  https://www.pilateschicago.net/   

In this episode you’ll learn: How my first hire was a gamble, but necessary for the overall growth of the company There are 7 major types of compensation plans you can use for your employees, and they all have their pros and cons A Schedule “A” is used to detail not only the specific compensation plan, but the scope of work and expectations for a new hire Setting an initial salary for a pre-determined period of time can help ensure if it’s the right fit for both the company and the person hired Why employee retention needs to be a focus for the business to actually get ahead How employee motivation must be considered when determining which plan to use (it isn’t always just about money)!

In this episode you’ll learn: All about Melissa’s journey from finance to fitness What is the “Money Mindset” and how it sets the tone for success The process of retraining your brain through mantras, affirmations and/or belief systems… How she turned a real estate issue into a crash and learn moment in her business Melissa’s advice on making the hard decisions and what happens when your emotions start talking to you The importance of building in revenue streams {you ARE your business} How Melissa and her husband built in a “what’s next” plan into their business

In this episode you’ll learn: How I own my value How to stand by your higher prices How fear and nervousness stop you from owning you value (and what you can do about it, today)! And much more!

In this episode you’ll learn: How Jill quickly discovered that she can impact so many more people by offering group fitness One of the biggest concerns that Jill had when growing The Dailey Method The highlights of what makes her method different from the competition How Jill grew her business holistically through her changing body and is now able to apply new techniques to her teachings The journey of a small west coast brand to an international brand - both brick and mortar and online!  LINKS:  https://www.thedaileymethod.com/ http://www.lotteberkmethod.net/ https://weekofzen.com/

In this episode, you’ll learn:   How the IRS defines “employee” and “independent contractor”  What are the “common law” rules of an employee? About enforceable non-competes What is a non-solicitation clause and how that affects both independent contractor and your clients? There are different laws and regulations for hiring employees in different states across the United States What is a “Factor 20 Test”?

In this episode you’ll learn: How Cara embarked on her healing process Why Pilates is the bridge to really thrive in your body again The differences between group classes and one-on-one Why we need to massage the expertise of what our clientele is asking for The dangers of over borrowing when starting your studio Why continuing education is truly serving…